August 21, 2007

BusinessMAP Now Available as Add-on Solution for the New ACT! Contact and Customer Management Product Family

Business Mapping Software Makes It Even Easier for Sales Professionals to View and Manage Customers and Prospects

Redlands, California—The latest version of ESRI's BusinessMAP can now be launched directly from Sage Software's ACT! and ACT! Premium. BusinessMAP 4.5 is an affordable, easy-to-use database mapping solution for businesses, transforming contact management information from ACT! into maps useful for making better business decisions.

"ACT! users can benefit from automating their key marketing activities," explains Paul Little, ACT! Add-on Solution program manager. "BusinessMAP is a useful tool for helping people visualize their ACT! contacts and executing successful marketing campaigns."

With BusinessMAP as an add-on solution available from the toolbar of the new ACT! 2008 product family, users can view an entire database, an ACT! group of contacts, or a currently open contact on a map with the push of a button. Users can then perform geographic queries including, for example, finding all contacts within a 25-mile radius of an event location such as a trade show. These query results may then be saved to ACT! as a group for mail merges or other marketing activities.

BusinessMAP makes it easy to understand customer concentrations, create sales territories, analyze areas by sales or number of customers, and generate meaningful reports. Geographic, demographic, and business data is built in to BusinessMAP including street maps from Tele Atlas, ZIP Code boundaries, census tracts, consumer expenditure data, and more than 22 million business listings from D&B.

BusinessMAP allows you to perform

• Color code analysis—Color maps quickly to reveal areas of greater population, higher income, better sales, additional customers, and more. New on-map charts also highlight variations in data values for further emphasis.
• Territory design—Create territories or even a hierarchy with up to four levels such as area, region, and district. Separate prospect lists can be created geographically and given to sales representatives for action. Balanced territories are even easier to build using the new spatial calculator feature.
• Ring study analysis—Analyze and reveal demographics in an area surrounding a location such as aggregate demographics and other data within one, three, and five miles around a potential store site or other location.
• Drive-time analysis—Create up to three drive-time zones around a location that are defined by the time it takes to drive to or from a given point. These zones can then be analyzed for targeted advertising campaigns, new store locations, or the best locations for a new office.
• Spider diagramming—Create spider diagrams depicting many-to-one relationships such as customer traffic to a retail store.
• Find similar area—Use demographic data to uncover areas comparable to existing successful market areas.

As a special promotion, any ACT! 2008 user can license a copy of BusinessMAP 4.5 for $299.95 (a $50.00 savings) by calling the BusinessMAP/ACT! Hotline at 1-888-523-0269. This offer expires September 30, 2007.

# # #

About ACT!
The introduction of ACT! in 1987 established the "contact management" software category. For more than 20 years, ACT! has been the number one selling contact and customer management solution and preferred choice of more than 2.7 million registered users and more than 41,000 additional corporate customers to organize, access, and manage their critical customer information. ACT! delivers powerful contact and customer management capabilities with flexible deployment and customization options to help individuals, selling professionals, and corporate workgroups improve productivity and increase sales. For more details, visit www.act.com or call 888-855-5222.

Press Information:
Karen Richardson, ESRI
Tel.: 909-793-2853, extension 1-3491
E-mail (press only): press@esri.com
General Information: info@esri.com