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January 25, 2011
Redlands, CaliforniaVariables from Esri's Updated Demographics (2010/2015) data are now available from the Windows Azure Marketplace DataMarket. Demographic data categories such as population, income, and households enable market analysts to accurately research small areas and make better, more informed decisions.
Developed with industry-leading, benchmarked methodologies, Esri's Updated Demographics data identifies areas of high unemployment, activity in the housing market, rising vacancy rates, reduced consumer spending, changes in income, and increased population diversity. The data variables ensure that analysts can conduct their research with the most accurate information available, particularly for fast-changing areas.
Esri created Updated Demographics data to give market analysts the most accurate small-area analysis at any geographic level. The accuracy of this data helped Esri identify the beginning of the bursting housing bubble and subprime mortgage crisis a full two years before the market collapsed.
"Esri pays close attention to economic and social trends and how they influence the needs of businesses, consumers, and citizens," says Lynn Wombold, chief demographer and manager for data development at Esri. "The challenge of the current market underscores the importance of using accurate information for analyses."
ArcGIS technology used in the Windows Azure Marketplace DataMarket is based on ArcGIS API for Silverlight.
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