Geo-Enrichment
What Is GeoEnrichment?
GeoEnrichment provides access to a wealth of information about people, places and businesses in the geographic areas that are important to your business or organization.
Access GeoEnrichment in four ways:
- Enrich your maps with demographic and lifestyle layers describing income, age, market potential, consumer behavior, and more.
- Append demographic and lifestyle data variables (attributes) to your spreadsheet data using Esri Maps for Office.
- Add interactive infographics to your maps to show summary demographic and lifestyle characteristics for a specific area.
- Create preformatted PDF or Excel reports that provide detailed information about any area.
How Many Service Credits Does GeoEnrichment Enrichment Use?
| GeoEnrichment |
Credits Used |
| Demographic and Lifestyle Maps |
10 credits per 1,000 map requests |
| Data Enrichment |
10 credits per 1,000 data variables (attributes) |
| Infographics |
10 credits per 1,000 views |
| Reports |
10 credits per report |
Below are some examples that illustrate the estimated number of service credits it would take when you use GeoEnrichment.
Scenario 1
A small regional coffee shop chain wants to use Esri Maps for Office to create a clustered point map of 2,000 of their best customers for their 20 retail locations. They add a median household income map layer to their map and, over the course of a year, view the map 1,000 times
| Geocode and map 2,000 customer addresses |
80 credits |
| Geocode and map 20 store addresses |
0.8 credits |
| 1,000 demographic maps requests |
10 credits |
| Credits Used |
90.8 |
Scenario 2
The marketing department of a beverage distributor wants to find out why five retail locations in one city consistently outperform all the rest of the retail outlets in the same city, based on sales. The marketing analyst uses an infographic that shows the age distribution of the population around the successful stores. Over the course of a year, the infographic for the five different locations is viewed a total of 500 times. In addition, a report is generated for each store showing the demographic profile for a one mile region around the store and another report showing financial expenditures for a one mile region around each store.
|
|
| View infographic showing age distribution 500 times |
5 credits |
| 5 demographic reports and 5 financial expenditure reports |
100 credits |
| Credits Used |
105 |
Scenario 3
A non-profit organization wants to do more focused outreach campaigns. For this purpose, it uses Esri Maps for Office to add median household income, median age, and average family size to their spreadsheet of 5,000 donors.
|
|
| Geocode and map 5,000 donor addresses |
200 credits |
| Append median age, median household income, and average family size data to 5,000 donor records in Excel |
5,000 donor addresses x 3 variables = 150 credits |
| Credits Used |
350 |