Overview

Esri Business Analyst Segmentation Module is an optional customer analytics package that integrates seamlessly into Business Analyst desktop software.

Business Analyst Segmentation Module includes

• Tapestry Segmentation at the block group geography level
• Consumer survey data from Mediamark Research Inc.
• Intuitive wizards that guide you through the production of segmentation studies

Use the Business Analyst Segmentation Module to

• Answer the who, what, where, and how marketing questions about your customers and prospects.
• Estimate product demand and market potential.
• Perform competitive analyses.
• Identify cross-selling opportunities.
• Reveal secondary markets.
• Develop comprehensive segmentation studies.

Together with Business Analyst, the Segmentation Module provides a comprehensive segmentation analysis tool that is unbeatable in today's marketplace.