Brochures/White Papers

Brochures

• ESRI Business Analyst Segmentation Module [PDF]
• ESRI Business Analyst [PDF]
• Business Analyst Product Suite [PDF]
• ESRI Business Analyst for Telecommunications [PDF]

White Papers

• ESRI Demographic Update Methodology: 2009/2014 [PDF]
  Current events, such as rising unemployment, lower home prices, stagnating income, and regional distinctions like the availability of jobs or affordable housing, affect the social and economic trends that are captured in the 2009/2014 demographic data updates.
• Calibrating the Huff Model Using ESRI Business Analyst Desktop [PDF]
  This white paper illustrates how the parameters of the generalized version of the Huff Model can be estimated statistically using ESRI Business Analyst Desktop.

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