Overview
ESRI Business Analyst Segmentation Module is an optional customer analytics package that integrates seamlessly into Business Analyst desktop software.
Business Analyst Segmentation Module includes
- Tapestry Segmentation at the block group geography level
- Consumer survey data from Mediamark Research Inc.
- Intuitive wizards that guide you through the production of segmentation studies
Use the Business Analyst Segmentation Module to
- Answer the who, what, where, and how marketing questions about your customers and prospects.
- Estimate product demand and market potential.
- Perform competitive analyses.
- Identify cross-selling opportunities.
- Reveal secondary markets.
- Develop comprehensive segmentation studies.
Together with Business Analyst, the Segmentation Module provides a comprehensive segmentation analysis tool that is unbeatable in today's marketplace.
