Segments in Tapestry Segmentation's 12 LifeMode summary groups are characterized by lifestyle and lifestage and share an experience, such as being born in the same time period, or a trait such as affluence.
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ArcGIS Business Analyst Segmentation Module is an optional customer analytics package that integrates seamlessly into ArcGIS Business Analyst desktop software.
ArcGIS Business Analyst Segmentation Module includes
- Tapestry Segmentation at the block group geography level
- Consumer survey data from Mediamark Research Inc.
- Intuitive wizards that guide you through the production of segmentation studies
Use the ArcGIS Business Analyst Segmentation Module to
- Answer the "who," "what," "where," and "how" marketing questions about your customers and prospects
- Estimate product demand and market potential
- Perform competitive analyses
- Identify cross-selling opportunities
- Reveal secondary markets
- Develop comprehensive segmentation studies
Together with ArcGIS Business Analyst, the Segmentation Module provides a comprehensive segmentation analysis tool that is unbeatable in today's marketplace.
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