Store Market Analysis

Find the Best Location for Your Store Using Your Data and Demographic Data

ArcGIS Business Analyst lets organizations analyze their geographic markets and those of competitors. Through the use of gravity modeling and consumer data, users are able to calculate how markets will change as competition and consumer spending change. The ability to understand your competition gives you a distinct advantage in strategic planning and winning new customers.

ArcGIS Business Analyst lets you define the following types of trade areas around your store:

• Simple ring—created around your stores using a radius you specify
• Data driven ring—created around your stores using a radius proportional to a store characteristic such as total sales, square footage, and gross leasable area
• Equal competition—creates trade area boundaries halfway between each store and its neighboring stores (Thiessen polygons)
• Drive time—defines areas accessible along the street network based on your specified maximum travel time or distance
• Gravity model—predicts the sales potential of an area based on distance, competition, attractiveness factors, and consumer spending
• Threshold ring—creates rings containing a specified population or household count