Store Prospecting

Find the Most Profitable Store Location Based on Distance or Travel Time

Site selection tools enable you to search for the best store sites for your business. You can summarize the underlying demographics around possible new locations for comparison and analysis. Sites are selected by analyzing single or multiple locations.

Store prospecting allows you to evaluate a potential store location based on distance or travel time. You can specify the distance or travel time based on your experience at other stores in similar market areas.

You can use the ArcGIS Business Analyst store prospecting tools to

• Locate a potential store site.
• Analyze surrounding competition.
• Analyze the demographics of the area.
• Assess the market potential around the new site.
• Perform drive-time analysis around the site.