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Data Included with ESRI Business Analyst Desktop

Business Analyst Desktop includes an extensive data package. You can choose between data for the United States or Canada.

Data Package for the United States

Demographic Data

Current-year updates and five-year projections of ESRI's Updated Demographics use more than 1,500 variables about employee population, population by occupation/industry, disposable income, and consumer expenditures all at the United States, state, county, ZIP Code, census tract, block group, core-based statistical area, and designated market area geography levels.

Segmentation Data

ESRI's Tapestry Segmentation classifies U.S. neighborhoods into 65 segments based on their socioeconomic and demographic composition. The market segmentation data is available at the census tract level and above.

Business Data

A national database of approximately 12 million U.S. businesses from infoUSA to identify customers and competitors, business data is arranged by business name, industry description or SIC/North American Industry Classification System, sales, employees, and location.

Major Shopping Centers

The national database from the Directory of Major Malls, Inc., lists detailed information for more than 4,200 major shopping centers, malls, and lifestyle/specialty centers in the United States. major shopping centers' variables include center name, gross leasable area, type of center, total retail sales, distance to the nearest competing center, name of and distance to the nearest major city, and total number of stores.

Street Data

Tele Atlas' high-quality, nationwide street and geocoding databases provide routing attributes and attractive map displays as a single street database source. Business Analyst Desktop includes ESRI's geocoder that integrates an address-based approach with more than 51 million residential and commercial U.S. structure addresses from the Tele Atlas Address Points database. This database maps street addresses to a physical location so each address is a fixed point and not an interpolation from an address range.

Imagery

GlobeXplorer's premium imagery service provides instant access to a digital library containing the most current vintage aerial imagery available and provides visual details of properties, neighborhoods, and towns.

Data Package for Canada

Demographic Data

Get more than 1,000 demographic variables from Environics Analytics including 2003, 2008, and 2013 updates and projections. Variables, augmented by 2001 Census of Canada data and household expenditure potential figures, are available at these geographic levels: province, census division, census subdivision, census metropolitan area, census tract, federal electoral district, dissemination area, and postal forward sortation areas (FSAs).

Segmentation Data

Environics Analytics customer profiling system, PRIZM CE classifies Canadian neighborhoods into 66 distinct market segments based on the most important drivers of consumer behavior: demographics, lifestyles, and values. PRIZM CE is available at the census tract (CT) level.

Business Data

This database from infoUSA/infoCanada represents the most accurate and up-to-date database of Canadian businesses. It is a proprietary, copyrighted database that contains information on approximately 1.3 million Canadian businesses. Data is compiled from more than 300 yellow page telephone directories and new business listings from public record notices. The database undergoes an annual, complete verification process conducted by telephone. The database provides clients with the ability to obtain nonmailable lists of businesses by trade area based on industry class (SIC), employee counts, and sales volume.

Major Shopping Centers

Canadian Directory of Shopping Centres, compiled by Rogers Publishing, offers a national file of major shopping centers containing center name, address and intersection, center type and anchor tenants, year opened, total store count, parking spaces, and gross leasable area (GLA). This database contains the most current and comprehensive data available.

Street Data

Street data from Dynamap Transportation, the flagship product of Tele Atlas, provides a nationwide basemap for routing and drive-time analysis.

Imagery

GlobeXplorer's imagery service provides high-quality aerial and satellite imagery that is regularly updated and expanded, and furnishes visual details of properties, neighborhoods, and towns.