Community Vision Segmentation Analysis

The more you know about your customers, the better you can serve them, keep them, and find more like them. Community Vision projects are carefully designed by ESRI data experts to identify your company's core and developmental customers and understand their lifestyles and spending habits.

Community Vision combines your customer records with ESRI demographic, consumer expenditure, and Community Tapestry segmentation data to give you a clear understanding of your core customers and reveal developmental customers in underserved markets.

Community Vision projects deliverables consist of a suite of interrelated reports, maps, and demographic analyses, in hard-copy or PDF format.

Why Use Community Vision

• Find your best customers and more like them.
• Understand your customers' lifestyle characteristics.
• Identify optimal store locations.
• Select appropriate merchandise mix.
• Conduct targeted marketing campaigns.

Each Community Vision project includes

• Summary customer report by geography and Community Tapestry LifeMode segments
• Summary level customer demographic report
• Community Tapestry profile highlighting your best customers, prospects, and underserved markets
• Maps of your current market and potential market
• Executive summary explaining how to interpret the report and offering recommendations