Brochures/White Papers

Brochures/Flyers

• Business Analyst Online [PDF]
• Business Analyst Online (U.S.) Reference Guide [PDF]
• ESRI's 2009/2014 Demographic Data Trends [PDF]
• ESRI's 2008/2013 Demographic Data Trends [PDF]

White Papers

• 2009 Methodology Statement: ESRI Data—Tapestry Segmentation for Block Groups and ZIP+4s [PDF]
  Date: November 2009
  Subject: This document describes how ESRI uses the traditional statistical methodology of cluster analysis with the latest data mining techniques to create Tapestry Segmentation at smaller geographic levels.
• 2009 Methodology Statement: ESRI Data—Market Potential [PDF]
  Date: August 2009
  Subject: This document explains how ESRI calculates its Market Potential data by combining ESRI's Tapestry Segmentation data with consumer survey data from Mediamark Research Inc. Doublebase 2008.
• 2009 Methodology Statement: ESRI Data—Consumer Spending [PDF]
  Date: August 2009
  Subject: This methodology white paper describes how ESRI integrates data from the latest Consumer Expenditure Surveys (CEX)—the Diary Survey and the Interview Survey—from the Bureau of Labor Statistics with Tapestry Segmentation data to provide a comprehensive database about all consumer expenditures.
• 2009 Methodology Statement: ESRI Data—Retail MarketPlace [PDF]
  Date: June 2009
  Subject: This document explains how ESRI built the Retail MarketPlace database to provide a complete assessment of the retail marketplace including a measure of the difference between supply and demand by industry sector.
• ESRI Demographic Update Methodology: 2009/2014 [PDF]
  Date: May 2009
  Subject: Current events, such as rising unemployment, lower home prices, stagnating income, and regional distinctions, like the availability of jobs or affordable housing, affect the social and economic trends that are captured in the 2009/2014 demographic data updates.
• 2009 Methodology Statement: ESRI Data—Business Locations and Business Summary [PDF]
  Date: May 2009
  Subject: This document describes how ESRI extracts its business data from a comprehensive list of businesses licensed from infoUSA.
• ESRI Trend Analysis: 2009/2014 [PDF]
  Date: May 2009
  Subject: Demographic data trends, such as aging, housing, economy, employment, and income, are described based on ESRI's demographic data updates.
• ESRI Demographic Update Methodology: 2008/2013 [PDF]
  Date: June 2008
  Subject: Current events, such as rising inflation or interest rates, and regional distinctions like the availability of jobs or affordable housing, affect the social and economic trends that are captured in the 2008 updates.
• ESRI Trend Analysis: 2008/2013 [PDF]
  Date: June 2008
  Subject: Demographic data trends, such as aging, housing, economy, employment, and income, are described based on ESRI's demographic data updates.

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