Description
This report identifies what, where, and how consumers are buying and using computers, electronic equipment, and Internet access. A Market Potential Index (MPI) measures relative market demand for such items as personal computers, televisions, and online shopping compared to the U.S. average.
Variables include
Availability
Description
This report identifies the number of adults and households expected to consume financial services and investment products such as online banking, home mortgage loans, and mutual funds. A Market Potential Index (MPI) measures the relative likelihood of adults and households in a specified area to exhibit certain consumer spending patterns compared to the U.S. average.
Variables include
Availability
Description
This report identifies market demand for health and beauty products and services among adults and households. A Market Potential Index (MPI) measures the relative demand by consumers in a specified area for items such as vitamins, personal care products, and doctor visits compared to the U.S. average.
Variables include
Availability
Description
This report identifies market demand among adults and households for pet ownership, pet food, and pet accessories. A Market Potential Index (MPI) measures the relative demand of adults and households in a specified area for pets and related products and services compared to the U.S. average.
Variables include
Availability
Description
This report describes the market demand for family/steakhouse restaurants, fast food, and chain food establishments. A Market Potential Index (MPI) measures the relative demand the family/steakhouse restaurants, fast food, and chain food establishments by adults and households in a specified area compared to the U.S. average.
Variables include
Availability
Description
This report provides details about the number of adults and households expected to consume products or services in a variety of retail categories. A Market Potential Index (MPI) measures the relative likelihood of adults or households in a specified area to exhibit certain consumer behavior compared to the U.S. average.
Variables include
Availability
Description
This report provides shows the number of adults and households participating in a range of sports, leisure, and entertainment activities such as weight lifting, gardening, and attending movies. A Market Potential Index (MPI) measures the relative likelihood of adults or households in a specified area to participate in activities these compared to the U.S. average.
Variables include
Availability
