Reports and Maps

Business Locator

Description
View a list of businesses in your area and compare daytime population to residential population. This report lists the businesses (up to 250) in your market area. The report includes the NAICS code, infoUSA code, business name and address, phone number, franchise code, distance and direction from your site, number of employees, and estimated sales.

Availability

• Individual Report at $70.00

Business Summary

Description
This identifies the number of businesses and employees per industry group in a given market and provides a comparison of daytime versus residential population for a given area.

Variables include

• Total businesses, employees, residential population, and daytime/nighttime population ratio
• Total number of businesses and employees for select industry groups

Availability

• Purchase a Premium Subscription
• Add-on to a Basic Subscription
• Individual Report at $50.00

Major Shopping Center Locator

Description
This report uses data from Directory of Major Malls, Inc. (DMM), to identify and profile as many as 100 major shopping centers within a specified area. Information is included for major shopping centers with a gross leasable area of 225,000 square feet or more.

Variables include

• Anchor tenants
• Number of stores in each center
• Gross leasable area
• Year shopping center opened
• Whether shopping center is open or enclosed
• Shopping center name
• Shopping center address
• Distance in miles from a specified location

Availability

• Add-on to a Basic or Premium Subscription
• Individual Report at $60.00

Major Shopping Center Map

Description
This map displays shopping centers found within and around a specified area. Drawn from the Directory of Major Malls, Inc. (DMM), database, shopping centers are classified into six categories based on gross leasable area. Shopping center sizes are color-coded and identified by brightly colored icons for easy location pattern detection.

Availability

• Add-on to a Basic or Premium Subscription
• Individual Report at $50.00

Retail MarketPlace Profile

Description
Understand the scope of retail activity in your market area. Use the data in this report to evaluate the potential of future sites, determine whether customers are traveling outside the area to shop, and plan marketing/advertising campaigns. The Retail MarketPlace Profile displays the retail sales and retail potential dollar amounts; the leakage/surplus factor, which measures the gap between supply and demand; and the number of businesses by industry.

Availability

• Purchase a Premium Subscription
• Add-on to a Basic Subscription
• Individual Report at $75.00

Automotive Aftermarket Expenditures

Description
This report provides spending potential for automotive aftermarket products and services such as motor oil, tires, and auto repair. The report also details total dollar amount and average amount per household spent. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Variables include

• Current-year estimates and five-year projections for population, households, families, median age, and median household income
• Current-year total and average amount spent on automotive aftermarket goods and services such as
  • Air conditioning repair
  • Auto repair service policy
  • Body work and painting
  • Brake work
  • Coolant, brake, and transmission fluids
  • Gasoline
  • Lube/Oil change and filters
  • Motor repair and replacements
  • Motor tune-up
  • Tires

Availability

• Purchase a Premium Subscription
• Add-on to a Basic Subscription
• Individual Report at $50.00

Financial Expenditures

Description
This report details total dollar amount and average amount per household spent on financial products and services such as savings accounts, mortgages, and auto loans. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Variables include

• Current-year estimates and five-year projections for population, households, families, median age, and median household income
• Current-year total and average amount spent on financial goods and services such as
  • Amount paid in interest on home mortgages
  • Amount paid in interest on new or used car/truck/van loans
  • Amount paid in principal on home mortgage
  • Amount paid in principal on new or used car/truck/van loans
  • Annual changes in checking accounts, savings accounts, and U.S. savings bonds
  • Earnings from dividends, royalties, estates, and trusts
  • Earnings from interest from savings accounts or bonds
  • Market value of checking accounts and savings accounts; U.S. savings bonds; and stocks, bonds, and mutual funds
  • Original mortgage amount
  • Retirement plan contributions
  • Vehicle loan amount

Availability

• Purchase a Premium Subscription
• Add-on to a Basic Subscription
• Individual Report at $50.00

House and Home Expenditures

Description
This report shows total dollar amount and average amount per household spent on home products and services such as furniture, major appliances, and child care. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Variables include

• Current-year population, households, families, median age, median household income, and median home value
• Current-year total and average amount spent on household goods and services such as
  • Bedroom linens
  • Child care
  • Curtains and draperies
  • Electricity
  • Fuel oil and coal
  • Furniture
  • Homeowner's insurance, maintenance, and remodeling services on owned dwellings
  • Housekeeping services
  • Laundry and cleaning supplies
  • Lawn and garden
  • Major appliances
  • Natural gas
  • Power tools
  • Property taxes on owned dwellings
  • Rent
  • Small appliances
  • Telephones and accessories
  • Telephone services
  • Tenant insurance

Availability

• Purchase a Premium Subscription
• Add-on to a Basic Subscription
• Individual Report at $50.00

Household Budget Expenditures

Description
This report shows total dollar amount and average amount per household spent on home products and services such as furniture, major appliances, and child care. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Variables include

• Current-year population, households, families, median age, median household income, and median home value
• Current-year total and average amount spent on household goods and services such as
  • Bedroom linens
  • Child care
  • Curtains and draperies
  • Electricity
  • Fuel oil and coal
  • Furniture
  • Homeowner's insurance, maintenance, and remodeling services on owned dwellings
  • Housekeeping services
  • Laundry and cleaning supplies
  • Lawn and garden
  • Major appliances
  • Natural gas
  • Power tools
  • Property taxes on owned dwellings
  • Rent
  • Small appliances
  • Telephones and accessories
  • Telephone services
  • Tenant insurance

Availability

• Purchase a Premium Subscription
• Add-on to a Basic Subscription
• Individual Report at $50.00

Medical Expenditures

Description
This report details total dollar amount and average amount per household spent on medical care and services such as prescription drugs, eyeglasses and contact lenses, and physician services. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Variables include

• Current-year estimates and five-year projections for population, households, families, median age, and median household income
• Current-year total and average amount spent on medical goods and services such as
  • Commercial insurance
  • Convalescent or nursing home care
  • Dental services
  • Eye care services
  • Eyeglasses and contact lenses
  • Health maintenance organizations
  • Hearing aids
  • Hospital room and services
  • Lab tests, x-rays
  • Medicare payments
  • Nonprescription drugs
  • Nonprescription vitamins
  • Physician services
  • Prescription drugs

Availability

• Purchase a Premium Subscription
• Add-on to a Basic Subscription
• Individual Report at $50.00

Recreation Expenditures

Description
This report details total dollar amount and average amount per household spent on recreation products and activities such as toys and games, sports equipment, and entertainment fees. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Variables include

• Current-year estimates and five-year projections for population, households, families, median age, and median household income
• Current-year total and average amount spent on recreation goods and services such as
  • Admission to movies, theaters, opera, ballet
  • Admission to sporting events
  • Bicycles
  • Books
  • Camping equipment
  • Exercise equipment and gear
  • Fees for recreational lessons
  • Hunting and fishing equipment
  • Magazines
  • Newspapers
  • Photographic equipment and supplies
  • Recreational vehicles and fees
  • Rental of DVDs
  • Toys and playground equipment

Availability

• Purchase a Premium Subscription
• Add-on to a Basic Subscription
• Individual Report at $50.00

Retail Goods and Services Expenditures

Description
Retail Goods and Services Expenditures

Variables include

• Current-year estimates and five-year projections for population, households, families, median age, and median household income
• Current-year total and average amount spent on retail goods and services such as
  • Apparel and services
  • Child care
  • Computers
  • Entertainment fees and admissions
  • Food at home
  • Food away from home
  • Gasoline and motor oil
  • Household furnishings and equipment
  • Housekeeping supplies
  • Insurance
  • Investments
  • Pets

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Individual Report at $50.00

1990–2000 Comparison Profile

Description
This report compares Census 2000 data with corresponding data from the 1990 census converted to 2000 geography.

Variables include

• 1990 and Census 2000 Population by Sex
• 1990 and Census 2000 Population by Age
• 1990 and Census 2000 Household and Family Income
• 1990 and Census 2000 Households by Poverty Status
• 1990 and Census 2000 Households by Vehicles Available
• 1990 and Census 2000 Housing Units by Units in Structure
• 1990 and Census 2000 Home Value
• 1990 and Census 2000 Population 16+ by Employment Status
• 1990 and Census 2000 Workers 16+ by Transportation to Work
• 1990 and Census 2000 Workers 16+ by Travel Time to Work
• 1990 and Census 2000 Population 3+ by School Enrollment
• 1990 and Census 2000 Population 25+ by Educational Attainment

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Free Individual Report

Age 50+ Profile

Description
This report provides comprehensive information about people aged 50 and older for a specified area.

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Individual Report at $50.00

Age by Income Profile

Description
This report details household income by age of householder within a specified area and shows the percentage distribution for each age group.

Variables include

• Census 2000, Current-Year, and 2013 Households by Income and Age of Householder

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Individual Report at $50.00

Age by Sex by Race Profile

Description
This report provides details on 18 current-year age distributions by sex, race, and Hispanic origin.

Variables include

• Current-Year Population by Age and Race
• Current-Year Hispanic Population by Age

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Individual Report at $50.00

Age by Sex Profile

Description
This report identifies the size and location of population groups, such as children or the elderly, based on a specified area.

Variables include

• Census 2000, Current-Year, and 2013 Population by Age and Sex

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Individual Report at $50.00

Census 2000 Detailed Race Profile

Description
This report lists detailed race combinations for a specified area including racial makeup based on 2000 total population and population with Hispanic origin.

Variables include

• Census 2000 Population by Race for those that reported one race
• Census 2000 Population by Race for those that reported two races
• Census 2000 Hispanic Population by Race
• Census 2000 Population 18+ by Race
• Census 2000 Hispanic Population 18+ by Race

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Free Individual Report

Census 2000 Summary Profile

Description
This report provides a snapshot for a specified area in 2000.

Variables include

• Population by Race
• Population by Sex
• Population by Age
• Population by Place of Birth
• Population 15+ by Sex and Marital Status
• Population 3+ by School Enrollment
• Population 25+ by Educational Attainment
• Females 16+ by Employment Status and Age of Children
• Employed Population 16+ by Occupation
• Employed Population 16+ by Industry
• Workers 16+ by Place of Work
• Workers 16+ by Means of Transportation to Work
• Workers 16+ by Travel Time to Work
• Households by Type
• Households by Size
• Households by Poverty Status
• Households and Family Income
• Home Value and Rent
• Housing Units by Occupancy
• Housing Units by Units in Structure
• Housing Units by Year Structure Built
• Households by Vehicles Available

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Free Individual Report

Demographic and Income Comparison Profile

Description
This report compares up to three areas side by side using Census 2000, current-year estimates, and five-year forecasts of household data to reveal trends in demographics and income. Demographic variables illustrated with bar and pie charts help you quickly analyze the demographics of trade areas to forecast market growth.

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Individual Report at $50.00

Demographic and Income Profile

Description
This report reveals trends in household demographics and income, illustrated with bar and pie charts.

Variables include

• Census 2000, Current-Year, and Five-Year Projections of Population, Households, and Housing Units
• Census 2000, Current-Year, and Five-Year Projections of Households by Income
• Census 2000, Current-Year, and Five-Year Projections of Population by Age
• Census 2000, Current-Year, and Five-Year Projections of Population by Race and Ethnicity

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Individual Report at $50.00

Detailed Age Profile

Description
This report identifies age distributions for a specified area. A bar chart illustrates these distributions and population trends to summarize age compositions by area of young adults, teenagers, seniors, preschoolers, and other age groups. Single-year age ranges provide a detailed view of populations younger than age 20.

Variables include

• Census 2000, Current-Year, and 2013 Population, Households, and Average Household Size
  • Census 2000, Current-Year, and Five-Year Projections of Population by Detailed Age
  • Census 2000, Current-Year, and Five-Year Projections of Male Population by Detailed Age
  • Census 2000, Current-Year, and Five-Year Projections of Female Population by Detailed Age
  • Age breaks included
  • Single-year age breaks for populations younger than age 20
  • Five-year age breaks for populations older than age 20

Availability

• Purchase a Premium Subscription
• Individual Report at $50.00

Detailed Income Profile

Description
This report summarizes total population and households, households and family income, and average household and family size.

Variables include

• Census 2000, Current-Year, and Five-Year Projections of Population, Households, and Families
• Census 2000, Current-Year, and Five-Year Projections of Households by Household Income
• Census 2000, Current-Year, and Five-Year Projections of Families by Family Income
• Census 2000, Current-Year, and Five-Year Projections of Median and Average Household Income
• Census 2000, Current-Year, and Five-Year Projections of Average Household Size

Availability

• Purchase a Premium Subscription
• Individual Report at $50.00

Disposable Income Profile

Description
This report summarizes total population and households, households and family income, and average household and family size.

Variables include

• Census 2000, Current-Year, and Five-Year Projections of Population, Households, and Families
• Census 2000, Current-Year, and Five-Year Projections of Households by Household Income
• Census 2000, Current-Year, and Five-Year Projections of Families by Family Income
• Census 2000, Current-Year, and Five-Year Projections of Median and Average Household Income
• Census 2000, Current-Year, and Five-Year Projections of Average Household Size

Availability

• Purchase a Premium Subscription
• Individual Report at $50.00

Dominant Tapestry Segment Map

Description
The Dominant Tapestry Segment Map is based on ESRI's Tapestry Segmentation and displays the primary market segment for a specified area. Tapestry Segmentation classifies U.S. residential neighborhoods into 65 distinctive market segments based on demographic and socioeconomic characteristics. The dominant segments are represented on the map by segment number. Geography is color coded by one of Tapestry's 12 LifeMode Summary Groups, which are based on lifestyle and lifestage.

Availability

• Purchase a Premium Subscription
• Individual Report at $50.00

Executive Summary

Description
This report provides an executive summary in paragraph format of key demographic attributes in a trade area. The report includes current-year estimates, five-year projections, and demographic data from Census 2000.

Availability

• Purchase a Premium Subscription
• Individual Report at $50.00

Graphic Profile

Description
This report consists of colorful, easy-to-understand pie charts and graphs that illustrate an overview of current-year demographic estimates for a specified area.

Variables include

• Current-Year Households by Income
• Current-Year Population by Age
• Current-Year Population by Race
• Current-Year Employed 16+ by Occupation
• Current-Year Owner-Occupied Housing Units by Value

Availability

• Purchase a Premium Subscription
• Individual Report at $50.00

Housing Profile

Description
This report provides detailed information about housing choices and trends, from high-rise living to single-family homes, as well as from renting to owning, within a specified area.

Variables include

• Census 2000, Current-Year, and 2013 Housing Units by Occupancy Status and Tenure
• Census 2000, Current-Year, and 2013 Housing Units by Value
• Census 2000 Vacant Housing Units by Status
• Census 2000 Housing Units by Age of Householder and Homeownership
• Census 2000 Housing Units by Race/Ethnicity of Householder and Homeownership
• Census 2000 Housing Units by Units in Structure and Occupancy
• Census 2000 Specified Owner-Occupied Housing Units by Selected Monthly Owner Costs
• Census 2000 Specified Renter-Occupied Housing Units by Contract Rent

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Individual Report at $50.00

Market Profile

Description
This report provides an overview of key demographic attributes and consumer spending patterns for a specified area. A side-by-side comparison of the data for up to three areas is included.

Variables include

• Census 2000, Current-Year, and Five-Year Projections of Population, Households, and Housing Units
• Census 2000, Current-Year, and Five-Year Projections of Households by Income
• Census 2000, Current-Year, and Five-Year Projections of Population by Age
• Census 2000, Current-Year, and Five-Year Projections of Population by Sex
• Census 2000, Current-Year, and Five-Year Projections of Population by Race/Ethnicity
• Census 2000 Population 3+ by School Enrollment
• Census 2000 Population 25+ by Educational Attainment
• Census 2000, Current-Year, and Five-Year Projections of Civilian Population 16+ in Labor Force
• Census 2000 Females 16+ by Employment Status and Age of Children
• Current-Year Employed Population 16+ by Industry
• Current-Year Employed Population 16+ by Occupation
• Census 2000 Workers 16+ by Means of Transportation to Work
• Census 2000 Workers 16+ by Travel Time to Work
• Census 2000 Households by Vehicles Available
• Census 2000 Households by Size
• Census 2000 Households by Year Householder Moved In
• Census 2000 Housing Units by Units in Structure
• Census 2000 Housing Units by Year Structure Built
• Top three Tapestry segments in specified area
• Select consumer spending data

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Individual Report at $50.00

Net Worth Profile

Description
This report provides information about the net worth of households within a specified area. (The net worth of a household is defined by its total wealth less any debts, unsecured or secured by assets.) This report is organized into nine ranges and distributions by net worth and seven by householder age.

Variables include

• Census 2000, Current-Year, and Five-Year Projections of Population, Households, and Average Household Size
• Current-Year Households by Net Worth
• Current-Year Net Worth by Age of Householder

Availability

• Purchase a Premium Subscription
• Individual Report at $50.00

Quarterly Demographic Profile

Description
The Quarterly Demographic Profile provides quarterly updates of population and households. Totals are provided for eight quarters for the current year and the preceding year, and the report is presented in tabular and graph format. Use this report to compare current data with the previous update and view periodic fluctuations in the data, such as seasonal population shifts.

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Individual Report at $50.00

Tapestry Segmentation Area Profile

Description
This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).

Availability

• Purchase a Premium Subscription
• Individual Report at $50.00

Site Details Map

Description
The Site Details Map is available for ring, drive-time and donut site types. It provides a printed PDF of your entire site on top of a street map background, with the addition of a list of the geographies in which the site location is contained printed below the map.

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Individual Report at $25.00

Site Map

Description
This is a standard site map for print production, available as a street map that encompasses the entire area of your site.

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Free Individual Report

Site Map with Satellite Imagery

Description
Based on i-cubed's premium imagery, this site map provides a view of your site overlaid on satellite imagery.

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Individual Report at $25.00

Electronics and Internet Market Potential

Description
This report identifies what, where, and how consumers are buying and using computers, electronic equipment, and Internet access. A Market Potential Index (MPI) measures relative market demand for such items as personal computers, televisions, and online shopping compared to the U.S. average.

Variables include

• Current-year and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Purchased home PC in last 12 months
  • Spent $1000-1499 on home PC
  • Household owns 3 TVs
  • Household own giant screen TV (over 42")
  • Household owns video game system: Xbox
  • Traded stocks/ bonds/ funds over the Internet in last 30 days
  • Ordered an airline ticket online in last 12 months

Availability

• Add-on to a Basic or Premium Subscription
• Individual Report at $75.00

Financial Investments Market Potential

Description
This report identifies the number of adults and households expected to consume financial services and investment products such as online banking, home mortgage loans, and mutual funds. A Market Potential Index (MPI) measures the relative likelihood of adults and households in a specified area to exhibit certain consumer spending patterns compared to the U.S. average.

Variables include

• Current- and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Bank/financial institution: use full service bank
  • Banked by phone in last 12 months
  • Have 401K retirement savings
  • Own certificate of deposit (6 months or less)
  • Own stock with market value $50000+
  • Used financial planning counsel in last 12 months

Availability

• Add-on to a Basic or Premium Subscription
• Individual Report at $75.00

Health and Beauty Market Potential

Description
This report identifies market demand for health and beauty products and services among adults and households. A Market Potential Index (MPI) measures the relative demand by consumers in a specified area for items such as vitamins, personal care products, and doctor visits compared to the U.S. average.

Variables include

• Current- and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Exercise at home 2+ times per week
  • Spent $100+ at beauty parlors in last 6 months
  • Diet control to maintain weight
  • Buy foods specifically labeled as natural/organic
  • Used calcium vitamin/dietary supplement in last 6 months
  • Used non-prescription headache/pain reliever in last 6 months

Availability

• Add-on to a Basic or Premium Subscription
• Individual Report at $75.00

Pets and Products Market Potential

Description
This report identifies market demand among adults and households for pet ownership, pet food, and pet accessories. A Market Potential Index (MPI) measures the relative demand of adults and households in a specified area for pets and related products and services compared to the U.S. average.

Variables include

• Current- and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Household owns 2+ dogs
  • Household used more than 4 cans of cat food in last 7 days
  • Household used packaged dry cat/ dog food in last 6 months
  • Household member took pet to vet three times in last 12 months
  • Bought flea control product from vet in last 12 months

Availability

• Add-on to a Basic or Premium Subscription
• Individual Report at $75.00

Restaurant Market Potential

Description
This report describes the market demand for family/steakhouse restaurants, fast food, and chain food establishments. A Market Potential Index (MPI) measures the relative demand the family/steakhouse restaurants, fast food, and chain food establishments by adults and households in a specified area compared to the U.S. average.

Variables include

• Current- and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Ate lunch at a family restaurant/ steak house in last 6 months
  • Ate at Olive Garden in last 6 months
  • Visited a fast food/ drive-in restaurant 4-8 times in last month
  • Ate breakfast at a fast food/ drive-in last 6 months
  • Ate at Wendy’s in last 6 months

Availability

• Add-on to a Basic or Premium Subscription
• Individual Report at $75.00

Retail Market Potential

Description
This report provides details about the number of adults and households expected to consume products or services in a variety of retail categories. A Market Potential Index (MPI) measures the relative likelihood of adults or households in a specified area to exhibit certain consumer behavior compared to the U.S. average.

Variables include

• Current- and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Bought any men’s apparel in last 12 months
  • Bought/ changed motor oil
  • Household used housekeeper/professional cleaning service in last 12 months
  • Currently carry any life insurance
  • Read any daily newspaper
  • Household average monthly long distance phone bill is $100+
  • Spent $3000+ on foreign vacations

Availability

• Add-on to a Basic or Premium Subscription
• Individual Report at $75.00

Sports and Leisure Market Potential

Description
This report provides shows the number of adults and households participating in a range of sports, leisure, and entertainment activities such as weight lifting, gardening, and attending movies. A Market Potential Index (MPI) measures the relative likelihood of adults or households in a specified area to participate in activities these compared to the U.S. average.

Variables include

• Current- and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Participated in backpacking/hiking
  • Spent $250+ on high end sports/recreation equipment in last 12 months
  • Gambled at casino 6+ times in last 12 months
  • Attended sports event: baseball game
  • Spent $200-499 on toys/games in last 12 months
  • Bought book through Internet in last 12 months

Availability

• Add-on to a Basic or Premium Subscription
• Individual Report at $75.00

Traffic Count Profile

Description
This report describes the traffic patterns around your site by displaying as many as 25 of the closest available traffic counts to that site. The Traffic Count Profile includes information such as distance to your location, street name and nearest cross street, direction to nearest cross street, traffic count, and year the count was taken. The vintage of the traffic counts varies by area, dating from 1998 and later.

Variables include

• Street name
• Closest cross street
• Traffic count
• Year of count
• Distance from a specified location in miles

Availability

• Purchase a Premium Subscription
• Individual Report at $60.00

Traffic Count Profile Map

Description
Visualize the traffic patterns around your site. The Traffic Count Profile Map displays the traffic counts at intersections within and around your market area to help you improve your site selection, understanding of traffic patterns, and ability to identify high-visibility locations. Traffic counts are classified into six volume categories and demarcated by color and size on the map, making it easy to detect traffic patterns. The vintage of traffic counts varies by area, dating from 1998 and later.

Availability

• Purchase a Premium Subscription
• Add-on to a Basic Subscription
• Individual Report at $50.00