Demographic and Income Profile

Description

View trends in household demographics and income, age, race, and ethnicity in report form and in bar and pie charts. Includes Census 2010 data with 2012 and 2017 demographic projections.

Demographic and Income Comparison Profile

Description

This report compares up to three areas side by side using Census 2000, current-year estimates, and five-year forecasts of household data to reveal trends in demographics and income. Demographic variables illustrated with bar and pie charts help you quickly analyze the demographics of trade areas to forecast market growth.

Variables Include

• Census 2000, Current-Year, and 2015 Population by Age and Sex

Household Income Profile

Description

This report provides a detailed look at income on both a population and household basis. It includes income by age of householder, family income, size of family or household, and other household data.

Age 50+ Profile

Description

This report provides comprehensive information about people aged 50 and older for a specified area.

Age by Sex by Race Profile

Description

This report provides details on 18 age distributions by sex, race, and Hispanic origin.

Age by Sex Profile

Description

This report identifies the size and location of population groups, such as children or the elderly, based on the area you specify.

Detailed Age Profile

Description

This report identifies age distributions for a specified area. A bar chart illustrates these distributions and population trends to summarize age compositions by young adults, teenagers, seniors, preschoolers, and other age groups. Single-year age ranges provide a detailed view of populations younger than age 20.

Disposable Income Profile

Description

View disposable income by population and households, households and family income, and average household and family size.

Executive Summary

Description

This report provides an executive summary in paragraph format of key demographic attributes in a trade area in addition to data in tabular form. The report includes current-year estimates, five-year projections, and demographic data from Census 2010.

Graphic Profile

Description

View data in colorful, easy-to-understand pie charts and graphs. Includes current-year demographic estimates for a households, income, race, occupation, and housing.

Housing Profile

Description

This is the go-to report for detailed information about housing choices and trends, from high-rise living and single-family homes to renting or owning. Follow trends by viewing Census 2010 data along with 2012 and 2017 projections.

Market Profile

Description

This report provides an comprehensive snapshot and comparison of up to three different areas. View of key demographic attributes, including household composition and type, home value, education, employment, and transportation.

Net Worth Profile

Description

This detailed report organizes data into nine ranges and distributions by net worth and seven by householder age. You'll see Census 2010 data and projections for 2012 and 2017.

*Net worth is defined by total wealth less any debts, unsecured or secured by assets.

Census 2010 Profile

Description

This report provides Census 2010 data in 2010 geography and includes population, household, and race variables. Data in this report was released in the Census 2010 Public Law (P.L.) 94-171 Redistricting release and the SF1 release from the US Census Bureau.

ACS Population Summary

Description

The ACS Population Summary includes data on marital status, education, language, employment, and income.

Only Esri's ACS Reports have reliability symbols to alert readers to possible ACS sampling errors, ensuring higher levels of confidence and accuracy in your analyses.

ACS Housing Summary

Description

This report summarizes ACS data for housing data including mortgage status, rent paid, home value, and more.

Only Esri's ACS Reports have reliability symbols to alert readers to possible ACS sampling errors, ensuring higher levels of confidence and accuracy in your analyses.

Automotive Aftermarket Expenditures

Description

This report provides spending potential for automotive aftermarket products and services such as motor oil, tires, and auto repair. You’ll see spending by total dollar amount and average per household. The spending potential index (SPI) compares the amount spent for a given product or service in your selected market with the U.S. average.

Each report also includes a demographic summary of your market with current year and five-year projections for population, households, families, median age, and median household income.

Financial Expenditures

Description

This report details total dollar amount and average amount per household spent on financial products and services such as savings accounts, mortgages, and auto loans. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Variables Include

• Current-year estimates and five-year projections for population, households, families, median age, and median household income
• Current-year total and average amount spent on financial goods and services such as
  • Amount paid in interest on home mortgages
  • Amount paid in interest on new or used car/truck/van loans
  • Amount paid in principal on home mortgage
  • Amount paid in principal on new or used car/truck/van loans
  • Annual changes in checking accounts, savings accounts, and U.S. savings bonds
  • Earnings from dividends, royalties, estates, and trusts
  • Earnings from interest from savings accounts or bonds
  • Market value of checking accounts and savings accounts; U.S. savings bonds; and stocks, bonds, and mutual funds
  • Original mortgage amount
  • Retirement plan contributions
  • Vehicle loan amount

Household and Home Expenditures

Description

This report shows total dollar amount and average amount per household spent on home products and services such as furniture, major appliances, child care, home services, and insurance. The spending potential index (SPI) compares the amount spent for a given product or service in your selected market with the U.S. average.

Each report also includes a demographic summary of your market with current year and five-year projections for population, households, families, median age, and median household income.

Household Budget Expenditures

Description

In this report you’ll see total dollar amount and average amount per household spent on major household budget items such as food, housing, apparel, transportation, health care, and more. The spending potential index (SPI) compares the amount spent for a given product or service in your selected market with the U.S. average.

Each report also includes a demographic summary of your market with current year and five-year projections for population, households, families, median age, and median household income.

Medical Expenditures

Description

This report provides household spending on medical care and services such as prescription drugs, eyeglasses and contact lenses, and physician services. You’ll see total spending and average per household, in addition to the spending potential index (SPI) that compares the amount spent in your market to the U.S. average.

Each report also includes a demographic summary of your market with current year and five-year projections for population, households, families, median age, and median household income.

Recreation Expenditures

Description

See how much households spend on recreation products and activities such as toys and games, sports equipment, and entertainment fees. You’ll see total spending and average per household, in addition to the spending potential index (SPI) that compares the amount spent in your market to the U.S. average.

Each report also includes a demographic summary of your market with current year and five-year projections for population, households, families, median age, and median household income.

Retail Goods and Services Expenditures

Description

This report covers a wide variety of retail products and services, including apparel, food, restaurant, pets, investments, and more. You’ll see total spending and average per household, in addition to the spending potential index (SPI) that compares the amount spent in your market to the U.S. average.

Each report also includes a demographic summary of your market with current year and five-year projections for population, households, families, median age, and median household income.

Electronics and Internet Market Potential

Description

This report identifies what, where, and how consumers are buying and using computers, electronic equipment, and Internet access. A Market Potential Index (MPI) measures relative market demand for such items as computer hardware and software, televisions, and online shopping compared to the U.S. average.

Financial Investments Market Potential

Description

See data for how adults and households in your target area consume financial services and investment products such as online banking, home mortgage loans, mutual funds, retirement accounts, and credit cards. A Market Potential Index (MPI) measures use and consumption of financial service products of your target compared to the U.S. average.

Health and Beauty Market Potential

Description

This report identifies market demand for health and beauty products and services among adults and households. See data on spending at salons, vitamins and supplements, personal care, doctor visits, prescriptions, and specialty foods. A Market Potential Index (MPI) measures the relative demand by your target consumers for these products and services compared to the U.S. average.

Pets and Products Market Potential

Description

View data for your target area of spending among adults and households for pet ownership, pet food, and pet accessories. A Market Potential Index (MPI) shows the relative demand for pets and supplies in your target market compared to the U.S. average.

Restaurant Market Potential

Description

This report describes the market demand for all sort of dining out – frequency dining out for different meals, family/steakhouse restaurants, fast food, and chain food establishments, including data by specific brand. The Market Potential Index (MPI) measures spending on dining of your target market against the U.S. average.

Retail Market Potential

Description

This report provides details about the number of adults and households expected to consume products or services in a wide variety of retail categories. You’ll see data for apparel, home services, insurance, travel, automotive, electronic, entertainment, and more. A Market Potential Index (MPI) measures the relative likelihood of adults or households in your specified area to exhibit certain consumer behavior compared to the U.S. average.

Sports and Leisure Market Potential

Description

This report provides the number of adults and households participating in a range of sports, leisure, and entertainment activities such as weight lifting, gardening, and attending movies. A Market Potential Index (MPI) measures the relative likelihood of adults or households in a specified area to participate in these activities compared to the U.S. average.

Variables Include

• Current-year and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Participated in backpacking/hiking
  • Spent $250+ on high-end sports/recreation equipment in last 12 months
  • Gambled at casino 6+ times in last 12 months
  • Attended sports event: baseball game
  • Spent $200-499 on toys/games in last 12 months
  • Bought book through Internet in last 12 months

Dominant Tapestry Site Map

Description

The Dominant Tapestry Site Map is based on Esri's Tapestry Segmentation and displays the primary market segment for a specified area. Tapestry Segmentation classifies U.S. residential neighborhoods into 65 distinctive market segments based on demographic and socioeconomic characteristics. The dominant segments are represented on the map by segment number. Geography is color coded by one of Tapestry's 12 LifeMode Summary Groups, which are based on lifestyle and lifestage.

Tapestry Segmentation Area Profile

Description

This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).

Business Locator

Description

View a list of businesses in your area and compare daytime population to residential population. This report lists the businesses (up to 250) in your market area. The report includes the NAICS code, Infogroup code, business name and address, franchise code, distance and direction from your site, number of employees, and estimated sales.

Business Summary

Description

This report details the number of businesses and employees by industry group in a given market and provides a comparison of daytime versus residential population.

Major Shopping Center Locator

Description

Research economic activity levels with Esri's Major Shopping Centers data. You can access data compiled by the Directory of Major Malls on 6,500 malls, open-air centers, power centers, value-retail, and mixed-use with gross leasable space exceeding 225,000 square feet.

Major Shopping Center Map

Description

This map displays shopping centers (225,000 square feet and above) found within and around a specified area. Drawn from the Directory of Major Malls, Inc. (DMM), database, shopping centers are classified into six categories based on gross leasable area. Shopping center sizes are color-coded and identified by brightly colored icons for easy location pattern detection.

Retail Market Place Profile

Description

This is the go-to report for understanding retail activity in your market area. It shows retail sales and retail potential; the leakage/surplus factor, which measures the gap between supply and demand; and the number of businesses by industry.

This is the report you need for evaluating sales potential of future sites, determining whether customers are traveling outside the area to shop, and planning marketing/advertising campaigns.

Site Details Map

Description

See your site on a map with rings, drive-times, or donuts. The map provides an excellent view of major roads in and around your site, surrounding communities, and significant geographic features.

Site Map

Description

The Site Details Map is available for ring, drive-time, and donut site types. It provides a printed PDF of your entire site on top of a street map background, with the addition of a list of the geographies in which the site location is contained printed below the map.

Site Map with Satellite Imagery

Description

View your site on a premium satellite image. This provides an excellent context of your site in relation to buildings, roads, rivers, and other features.

Traffic Count Profile

Description

This report provides data about traffic patterns around your site by displaying as many as 25 of the closest available traffic counts. The Traffic Count Profile includes information such as distance to your location, street name and nearest cross street, direction to nearest cross street, traffic count, and year the count was taken.

Variables Include

• Street name
• Closest cross street
• Traffic count
• Year of count
• Distance from a specified location in miles

Traffic Count Profile Map

Description

Visualize the traffic patterns around your site. The Traffic Count Profile Map displays the traffic counts at intersections within and around your market area to help you improve your site selection, understanding of traffic patterns, and ability to identify high-visibility locations. Traffic counts are classified into six volume categories and demarcated by color and size on the map, making it easy to detect traffic patterns. The vintage of traffic counts varies by area, dating from 1998 and later.

Traffic Count Map - Close Up

Description

This close-up version of the traffic map displays daily traffic counts for as many as 25 intersections for an area approximately 1 square mile in size. Traffic counts are classified into six volume categories shown by color and size on the map, making it easy to detect traffic patterns.

Crime Risk

Description

Evaluate crime levels in a community by mapping and querying Crime Risk indices derived from the FBI Uniform Crime Report. Crime risk can be mapped and queried to the census block group level. Variables include murder, rape, robbery, assault, burglary, larceny, and motor vehicle theft.

You can access this data with a Business Analyst Online Standard Plus subscription.