BAO Reports and Maps

ACS Population Summary

Description

The ACS Population Summary includes data on education, language, and income.

Esri enhanced the report by adding reliability symbols to alert readers to possible ACS sampling errors.

Variables Include

• Marital status
• School enrollment
• Educational attainment
• Language
• Means of transportation to work
• Travel time to work
• Employment by industry and occupation
• Income
• Poverty status

ACS Housing Summary

Description

The ACS Housing Summary provides housing data including mortgage status, rent paid, home value, and more.

Esri enhanced the report by adding reliability symbols to alert readers to possible ACS sampling errors.

Variables Include

• Home value
• Mortgage status
• Amount paid in rent
• Units in structure
• Year structure built
• Type of heating fuel used
• Number of vehicles available for both owner-occupied and renter-occupied housing units

Automotive Aftermarket Expenditures

Description

This report provides spending potential for automotive aftermarket products and services such as motor oil, tires, and auto repair. The report also details total dollar amount and average amount per household spent. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Variables Include

• Current-year estimates and five-year projections for population, households, families, median age, and median household income
• Current-year total and average amount spent on automotive aftermarket goods and services such as
  • Air conditioning repair
  • Auto repair service policy
  • Body work and painting
  • Brake work
  • Coolant, brake, and transmission fluids
  • Gasoline
  • Lube/Oil change and filters
  • Motor repair and replacements
  • Motor tune-up
  • Tires

Financial Expenditures

Description

This report details total dollar amount and average amount per household spent on financial products and services such as savings accounts, mortgages, and auto loans. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Variables Include

• Current-year estimates and five-year projections for population, households, families, median age, and median household income
• Current-year total and average amount spent on financial goods and services such as
  • Amount paid in interest on home mortgages
  • Amount paid in interest on new or used car/truck/van loans
  • Amount paid in principal on home mortgage
  • Amount paid in principal on new or used car/truck/van loans
  • Annual changes in checking accounts, savings accounts, and U.S. savings bonds
  • Earnings from dividends, royalties, estates, and trusts
  • Earnings from interest from savings accounts or bonds
  • Market value of checking accounts and savings accounts; U.S. savings bonds; and stocks, bonds, and mutual funds
  • Original mortgage amount
  • Retirement plan contributions
  • Vehicle loan amount

House and Home Expenditures

Description

This report shows total dollar amount and average amount per household spent on home products and services such as furniture, major appliances, and child care. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Variables Include

• Current-year population, households, families, median age, median household income, and median home value
• Current-year total and average amount spent on household goods and services such as
  • Bedroom linens
  • Child care
  • Curtains and draperies
  • Electricity
  • Fuel oil and coal
  • Furniture
  • Homeowner's insurance, maintenance, and remodeling services on owned dwellings
  • Housekeeping services
  • Laundry and cleaning supplies
  • Lawn and garden
  • Major appliances
  • Natural gas
  • Power tools
  • Property taxes on owned dwellings
  • Rent
  • Small appliances
  • Telephones and accessories
  • Telephone services
  • Tenant insurance

Household Budget Expenditures

Description

This report shows total dollar amount and average amount per household spent on home products and services such as furniture, major appliances, and child care. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Variables Include

• Current-year population, households, families, median age, median household income, and median home value
• Current-year total and average amount spent on household goods and services such as
  • Bedroom linens
  • Child care
  • Curtains and draperies
  • Electricity
  • Fuel oil and coal
  • Furniture
  • Homeowner's insurance, maintenance, and remodeling services on owned dwellings
  • Housekeeping services
  • Laundry and cleaning supplies
  • Lawn and garden
  • Major appliances
  • Natural gas
  • Power tools
  • Property taxes on owned dwellings
  • Rent
  • Small appliances
  • Telephones and accessories
  • Telephone services
  • Tenant insurance

Medical Expenditures

Description

This report details total dollar amount and average amount per household spent on medical care and services such as prescription drugs, eyeglasses and contact lenses, and physician services. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Variables Include

• Current-year estimates and five-year projections for population, households, families, median age, and median household income
• Current-year total and average amount spent on medical goods and services such as
  • Commercial insurance
  • Convalescent or nursing home care
  • Dental services
  • Eye care services
  • Eyeglasses and contact lenses
  • Health maintenance organizations
  • Hearing aids
  • Hospital room and services
  • Lab tests, x-rays
  • Medicare payments
  • Nonprescription drugs
  • Nonprescription vitamins
  • Physician services
  • Prescription drugs

Recreation Expenditures

Description

This report details total dollar amount and average amount per household spent on recreation products and activities such as toys and games, sports equipment, and entertainment fees. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Variables Include

• Current-year estimates and five-year projections for population, households, families, median age, and median household income
• Current-year total and average amount spent on recreation goods and services such as
  • Admission to movies, theaters, opera, ballet
  • Admission to sporting events
  • Bicycles
  • Books
  • Camping equipment
  • Exercise equipment and gear
  • Fees for recreational lessons
  • Hunting and fishing equipment
  • Magazines
  • Newspapers
  • Photographic equipment and supplies
  • Recreational vehicles and fees
  • Rental of DVDs
  • Toys and playground equipment

Retail Goods and Services Expenditures

Description

This report details total dollar amount and average amount per household spent on recreation products and activities such as toys and games, sports equipment, and entertainment fees. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Variables Include

• Current-year estimates and five-year projections for population, households, families, median age, and median household income
• Current-year total and average amount spent on retail goods and services such as
  • Apparel and services
  • Child care
  • Computers
  • Entertainment fees and admissions
  • Food at home
  • Food away from home
  • Gasoline and motor oil
  • Household furnishings and equipment
  • Housekeeping supplies
  • Insurance
  • Investments
  • Pets

Electronics and Internet Market Potential

Description

This report identifies what, where, and how consumers are buying and using computers, electronic equipment, and Internet access. A Market Potential Index (MPI) measures relative market demand for such items as personal computers, televisions, and online shopping compared to the U.S. average.

Variables Include

• Current-year and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Purchased home PC in last 12 months
  • Spent $1000-1499 on home PC
  • Household owns 3 TVs
  • Household own giant screen TV (over 42")
  • Household owns video game system: Xbox
  • Traded stocks/bonds/funds over the Internet in last 30 days
  • Ordered an airline ticket online in last 12 months

Financial Investments Market Potential

Description

This report identifies the number of adults and households expected to consume financial services and investment products such as online banking, home mortgage loans, and mutual funds. A Market Potential Index (MPI) measures the relative likelihood of adults and households in a specified area to exhibit certain consumer spending patterns compared to the U.S. average.

Variables Include

• Current- and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Bank/financial institution: use full service bank
  • Banked by phone in last 12 months
  • Have 401K retirement savings
  • Own certificate of deposit (6 months or less)
  • Own stock with market value $50000+
  • Used financial planning counsel in last 12 months

Health and Beauty Market Potential

Description

This report identifies market demand for health and beauty products and services among adults and households. A Market Potential Index (MPI) measures the relative demand by consumers in a specified area for items such as vitamins, personal care products, and doctor visits compared to the U.S. average.

Variables Include

• Current- and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Exercise at home 2+ times per week
  • Spent $100+ at beauty parlors in last 6 months
  • Diet control to maintain weight
  • Buy foods specifically labeled as natural/organic
  • Used calcium vitamin/dietary supplement in last 6 months
  • Used non-prescription headache/pain reliever in last 6 months

Pets and Products Market Potential

Description

This report identifies market demand among adults and households for pet ownership, pet food, and pet accessories. A Market Potential Index (MPI) measures the relative demand of adults and households in a specified area for pets and related products and services compared to the U.S. average.

Variables Include

• Current- and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Household owns 2+ dogs
  • Household used more than 4 cans of cat food in last 7 days
  • Household used packaged dry cat/dog food in last 6 months
  • Household member took pet to vet three times in last 12 months
  • Bought flea control product from vet in last 12 months

Restaurant Market Potential

Description

This report describes the market demand for family/steakhouse restaurants, fast food, and chain food establishments. A Market Potential Index (MPI) measures the relative demand the family/steakhouse restaurants, fast food, and chain food establishments by adults and households in a specified area compared to the U.S. average.

Variables Include

• Current- and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Ate lunch at a family restaurant/steak house in last 6 months
  • Ate at Olive Garden in last 6 months
  • Visited a fast food/drive-in restaurant 4-8 times in last month
  • Ate breakfast at a fast food/drive-in last 6 months
  • Ate at Wendy's in last 6 months

Retail Market Potential

Description

This report provides details about the number of adults and households expected to consume products or services in a variety of retail categories. A Market Potential Index (MPI) measures the relative likelihood of adults or households in a specified area to exhibit certain consumer behavior compared to the U.S. average.

Variables Include

• Current- and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Bought any men's apparel in last 12 months
  • Bought/Changed motor oil
  • Household used housekeeper/professional cleaning service in last 12 months
  • Currently carry any life insurance
  • Read any daily newspaper
  • Household average monthly long distance phone bill is $100+
  • Spent $3000+ on foreign vacations

Sports and Leisure Market Potential

Description

This report provides shows the number of adults and households participating in a range of sports, leisure, and entertainment activities such as weight lifting, gardening, and attending movies. A Market Potential Index (MPI) measures the relative likelihood of adults or households in a specified area to participate in activities these compared to the U.S. average.

Variables Include

• Current-year and five-year projections for Population, Population 18+, Households, and Median Household Income
• Current-year estimated market demand is provided for many variables, including
  • Participated in backpacking/hiking
  • Spent $250+ on high end sports/recreation equipment in last 12 months
  • Gambled at casino 6+ times in last 12 months
  • Attended sports event: baseball game
  • Spent $200-499 on toys/games in last 12 months
  • Bought book through Internet in last 12 months

Dominant Tapestry Site Map

Description

The Dominant Tapestry Site Map is based on Esri's Tapestry Segmentation and displays the primary market segment for a specified area. Tapestry Segmentation classifies U.S. residential neighborhoods into 65 distinctive market segments based on demographic and socioeconomic characteristics. The dominant segments are represented on the map by segment number. Geography is color coded by one of Tapestry's 12 LifeMode Summary Groups, which are based on lifestyle and lifestage.

Tapestry Segmentation Area Profile

Description

This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).

Business Locator

Description

View a list of businesses in your area and compare daytime population to residential population. This report lists the businesses (up to 250) in your market area. The report includes the NAICS code, Infogroup code, business name and address, franchise code, distance and direction from your site, number of employees, and estimated sales.

Business Summary

Description

This identifies the number of businesses and employees per industry group in a given market and provides a comparison of daytime versus residential population for a given area.

Variables Include

• Total businesses, employees, residential population, and daytime/nighttime population ratio
• Total number of businesses and employees for select industry groups

Major Shopping Center Locator

Description

Research economic activity levels with Esri's Major Shopping Centers data. You can access data compiled by the Directory of Major Malls on 6,500 malls, open-air centers, power centers, value-retail, and mixed-use with gross leasable space exceeding 225,000 square feet.

You can access this data with a Business Analyst Online Standard Plus subscription.

Major Shopping Center Map

Description

This map displays shopping centers (225,000 square feet and above) found within and around a specified area. Drawn from the Directory of Major Malls, Inc. (DMM), database, shopping centers are classified into six categories based on gross leasable area. Shopping center sizes are color-coded and identified by brightly colored icons for easy location pattern detection.

Retail Market Place Profile

Description

Understand the scope of retail activity in your market area. Use the data in this report to evaluate the potential of future sites, determine whether customers are traveling outside the area to shop, and plan marketing/advertising campaigns. The Retail MarketPlace Profile displays the retail sales and retail potential dollar amounts; the leakage/surplus factor, which measures the gap between supply and demand; and the number of businesses by industry.

Site Details Map

Description

The Site Details Map is available for ring, drive-time, and donut site types. It provides a printed PDF of your entire site on top of a street map background, with the addition of a list of the geographies in which the site location is contained printed below the map.

Site Map

Description

The Site Details Map is available for ring, drive-time, and donut site types. It provides a printed PDF of your entire site on top of a street map background, with the addition of a list of the geographies in which the site location is contained printed below the map.

Site Map with Satellite Imagery

Description

Based on i-cubed's premium imagery, this site map provides a view of your site overlaid on satellite imagery.

Traffic Count Profile

Description

This report describes the traffic patterns around your site by displaying as many as 25 of the closest available traffic counts to that site. The Traffic Count Profile includes information such as distance to your location, street name and nearest cross street, direction to nearest cross street, traffic count, and year the count was taken. The vintage of the traffic counts varies by area, dating from 1998 and later.

Variables Include

• Street name
• Closest cross street
• Traffic count
• Year of count
• Distance from a specified location in miles

Traffic Count Profile Map

Description

Visualize the traffic patterns around your site. The Traffic Count Profile Map displays the traffic counts at intersections within and around your market area to help you improve your site selection, understanding of traffic patterns, and ability to identify high-visibility locations. Traffic counts are classified into six volume categories and demarcated by color and size on the map, making it easy to detect traffic patterns. The vintage of traffic counts varies by area, dating from 1998 and later.

Traffic Count Map - Close Up

Description

This close-up version of the traffic map displays traffic counts for as many as 25 intersections for an area approximately 1 square mile in size. Traffic counts are classified into six volume categories and mapped as increasingly large and bright color icons for easy traffic pattern detection.

Crime Risk

Description

Evaluate crime levels in a community by mapping and querying Crime Risk indices derived from the FBI Uniform Crime Report. Crime risk can be mapped and queried to the census block group level.

Variables Include

• Murder
• Rape
• Robbery
• Assault
• Burglary
• Larceny
• Motor Vehicle theft

1990-2000 Comparison Profile

Description

This report compares Census 2000 data with corresponding data from the 1990 census converted to 2000 geography.

Variables Include

• 1990 and Census 2000 Population by Sex
• 1990 and Census 2000 Population by Age
• 1990 and Census 2000 Household and Family Income
• 1990 and Census 2000 Households by Poverty Status
• 1990 and Census 2000 Households by Vehicles Available
• 1990 and Census 2000 Housing Units by Units in Structure
• 1990 and Census 2000 Home Value
• 1990 and Census 2000 Population 16+ by Employment Status
• 1990 and Census 2000 Workers 16+ by Transportation to Work
• 1990 and Census 2000 Workers 16+ by Travel Time to Work
• 1990 and Census 2000 Population 3+ by School Enrollment
• 1990 and Census 2000 Population 25+ by Educational Attainment

Census 2000 Detailed Race Profile

Description

This report lists detailed race combinations for a specified area including racial makeup based on 2000 total population and population with Hispanic origin.

Variables Include

• Census 2000 Population by Race for those that reported one race
• Census 2000 Population by Race for those that reported two races
• Census 2000 Hispanic Population by Race
• Census 2000 Population 18+ by Race
• Census 2000 Hispanic Population 18+ by Race

Census 2000 Summary Profile

Description

This report provides a snapshot for a specified area in 2000.

Variables Include

• Population by Race
• Population by Sex
• Population by Age
• Population by Place of Birth
• Population 15+ by Sex and Marital Status
• Population 3+ by School Enrollment
• Population 25+ by Educational Attainment
• Females 16+ by Employment Status and Age of Children
• Employed Population 16+ by Occupation
• Employed Population 16+ by Industry
• Workers 16+ by Place of Work
• Workers 16+ by Means of Transportation to Work
• Workers 16+ by Travel Time to Work
• Households by Type
• Households by Size
• Households by Poverty Status
• Households and Family Income
• Home Value and Rent
• Housing Units by Occupancy
• Housing Units by Units in Structure
• Housing Units by Year Structure Built
• Households by Vehicles Available

Availability

• Purchase a Basic Subscription
• Purchase a Premium Subscription
• Free Individual report