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2010 Tapestry Market Segmentation

Dominant Tapestry Site Map

Description
The Dominant Tapestry Site Map is based on Esri's Tapestry Segmentation and displays the primary market segment for a specified area. Tapestry Segmentation classifies U.S. residential neighborhoods into 65 distinctive market segments based on demographic and socioeconomic characteristics. The dominant segments are represented on the map by segment number. Geography is color coded by one of Tapestry's 12 LifeMode Summary Groups, which are based on lifestyle and lifestage.

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Tapestry Segmentation Area Profile

Description
This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).

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