| Business Functions |
| Reports and maps with your own store location data |
 |
|
|
| Reports and maps with your own customer or point-of-sale data |
|
|
|
| Market and trade area analysis |
|
|
|
| Site evaluation |
|
|
|
| Site analysis and consolidation |
|
|
|
| Site ranking and comparative reports |
|
|
|
| Cannibalization analysis |
|
|
|
| Growth potential analysis |
|
|
|
| Interactive sales forecasting |
|
|
|
| Customer profiling and segmentation |
|
|
|
| Target marketing |
|
|
|
| Territory design, balancing, and optimization |
|
|
|
| Support for cross-department information sharing, collaboration, and dashboards |
|
|
|
| Detailed market supply and demand reports for goods and services |
|
|
|
| Analysis |
| Ring analysis |
|
|
|
| Drive-time analysis |
|
|
|
| Data-driven ring analysis |
|
|
|
| Customer-derived trade areas |
|
|
|
| Equal competition trade areas |
|
|
|
| Gridded area analysis |
|
|
|
| Threshold ring and threshold drive-time analysis |
|
|
|
| Weighted mean center analysis |
|
|
|
| Find similar analysis |
|
|
|
| Point-and-click site prospecting |
|
|
|
| Level of Customization |
| Customizable reports |
|
|
|
| Customizable tasks |
|
|
|
| Customizable models and workflows |
|
|
|
| Developer APIs |
|
.NET, COM |
SOAP, REST |
| Support for rapid development of Web 2.0 rich Internet applications and mashups |
|
|
|
| Data |
| Current-year demographics |
|
|
|
| 5-year forecast demographics |
|
|
|
| Lifestyle segmentation data at the census tract level |
Premium |
|
|
| Lifestyle segmentation data at the block group level |
|
With Segmentation Module |
|
| Consumer expenditure data |
Premium |
|
|
| Business listings (from infoUSA) |
Premium |
|
|
| Market potential data (from MRI) |
Optional Add-on |
With Segmentation Module |
|
| Shopping centers (from DMM) |
Optional Add-on |
|
|
| Third-party/CRM data integration |
|
|
|
