| Business Functions |
| Reports and maps with your own store location data |
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| Reports and maps with your own customer or point-of-sale data |
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| Market and trade area analysis |
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| Site evaluation |
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| Site analysis and consolidation |
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| Site ranking and comparative reports |
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| Cannibalization analysis |
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| Growth potential analysis |
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| Interactive sales forecasting |
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| Customer profiling and segmentation |
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| Target marketing |
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| Territory design, balancing, and optimization |
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| Support for cross-department information sharing, collaboration, and dashboards |
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| Detailed market supply and demand reports for goods and services |
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| Analysis |
| Ring analysis |
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| Drive-time analysis |
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| Data-driven ring analysis |
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| Customer-derived trade areas |
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| Equal competition trade areas |
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| Gridded area analysis |
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| Threshold ring and threshold drive-time analysis |
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| Weighted mean center analysis |
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| Find similar analysis |
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| Point-and-click site prospecting |
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| Level of Customization |
| Customizable reports |
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| Customizable tasks |
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| Customizable models and workflows |
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| Developer APIs |
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.NET, COM |
SOAP, REST |
| Support for rapid development of Web 2.0 rich Internet applications and mashups |
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| Data |
| Current-year demographics |
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| 5-year forecast demographics |
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| Lifestyle segmentation data at the census tract level |
Premium |
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| Lifestyle segmentation data at the block group level |
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With Segmentation Module |
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| Consumer expenditure data |
Premium |
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| Business listings (from infoUSA) |
Premium |
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| Market potential data (from MRI) |
Optional Add-on |
With Segmentation Module |
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| Shopping centers (from DMM) |
Optional Add-on |
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| Third-party/CRM data integration |
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