More than 2,000 variables on accurate current-year estimates and five-year projection of US demographics including population, households, income, age, and ethnicity. Data on education, labor force, journey to work, marital status, languages spoken, home value, and more.

Data Source: Esri, US Census Bureau, and ACS

Sample Report: Demographics and Income Profile →

Consumer Spending

What products and services US consumers are buying where? Includes expenditures by households for 20+ categories including apparel, food and beverage, financial, and more.

Data Source: Esri, Consumer Expenditure Surveys, and Bureau of Labor Statistics

Sample Report: Retail Goods and Services Expenditure →

Tapestry Segmentation

Detailed market segmentation of US residential neighborhoods divided into 67 segments based on socioeconomic and demographic characteristics. Provides insights into customer lifestyle and behaviors.

Data Source: Esri

Sample Report: Tapestry Segmentation Area Profile →

Market Potential

Data on products and services consumers use and demand. Expected number of consumers and Market Potential Index data for goods, services, attitudes, and activities.

Data Source: Esri and GfK MRI

Sample Report: Retail Market Potential →

Business Locations and Summary

Data on more than 13 million businesses including name and location, industrial classification code, number of employees, and sales.

Data Source: Esri and Infogroup

Sample Report: Business Locations →

Major Shopping Centers

Statistics for nearly 7,000 major US shopping centers including name, total retail sales, gross leasable area, location, and more.

Data Source: Directory of Major Malls, Inc.

Sample Report: Major Shopping Center Locator →

Traffic Counts

Extensive US traffic data for trade analysis, routing, and mathematical modeling. Data on the number of vehicles that cross a certain point or street location in the US.

Data Source: Market Planning Solutions Inc.

Sample Report: Traffic Count Map - Close Up →

Retail MarketPlace

Compare retail sales and consumer spending to measure the gap between supply and demand. Learn where consumer spending might be leaking out of a market area and find opportunities to supply goods and services to new customers.

Data Source: Esri and Infogroup

Sample Report: Retail MarketPlace Profile →

Crime Indexes

Statistics about major categories of personal and property crime, includes information about murder, assault, burglary, and more.

Data Source: Applied Geographic Solutions


A suite of high-quality, visually appealing basemaps that provide reference and context for your work including streets, imagery, and topographic basemaps. Start with the basemap that's most appropriate for your project and then add your data.

Data Source: Esri

Check out the full list of data variables and reports available in business analyst.