Overview

Territory Design and Advanced Database Mapping

BusinessMAP lends itself to a variety of business applications. Use BusinessMAP for territory design, demographic analysis, customer prospecting, route planning, and more.

Why Use BusinessMAP?

Whether you work in business, education, government, or for a nonprofit agency, a significant portion of the information you use every day is geographic in nature.

Most people intuitively process and analyze graphical information presented in a map with a speed and thoroughness that far exceeds an evaluation of the same data displayed in the linear format of a table, list, or spreadsheet.

The following are examples where visualizing data and creating maps solve problems and generate insight:

• A salesperson views a territory map and realizes new strategic insights into where the best customers are located and new areas of potential growth.
• A retailer uses a map to solve perplexing yet common problems such as how to plan the most efficient delivery routes.
• A map helps the advertiser view response rates aiding in better ROI for future promotions.
• An educator tracks scholastic scores with street addresses and districts.
• A police department displays data that depicts crimes that occur across a city.

Who Uses BusinessMAP?

Anyone who uses information with a geographic component and wants to solve problems, improve service, and enhance operational efficiency can benefit from using BusinessMAP. This includes

• Professionals working in business
• Education
• Government
• Scientific community

BusinessMAP is used every day to solve problems and make better, faster decisions through the power of data visualization. Seeing and comprehending the meaning, relationship, and implications of complex and disparate sets of information results in better strategic planning and improved decision making based on facts, not estimates or guesswork.

Here are just a few of the many ways industries are using BusinessMAP:

Marketing and Sales

• Marketing professionals plan trade areas, analyze customer buying patterns, develop media placement plans, analyze promotion success, and perform customer demographic analysis.
• Sales departments perform customer relationship management, design and balance sales territories, forecast sales, target direct mail, review territory sales, distribute sales leads geographically, locate polling sites closest to the largest number of interviewees, and perform needed call planning and routing.

Retail Industry

• Retail firms plot customer locations, analyze customer demographics, target direct mail, locate new retail sites, and map customer visits.
• Customer service representatives refer customers to nearby service centers and map customer locations.
• Site location team performs a ring study or drive time analysis to look at demographics within specified distances or drive times from the proposed new site location.

Energy and Utilities

• Oil companies locate competitors' service stations, analyze demographics around the most profitable stations, and perform site analysis for new stations.
• Utility companies locate customers and service calls and analyze energy consumption data.

Financial Industry

• Banks analyze demographics to plan branch and ATM locations, plot customer locations, map demographic patterns, and analyze loan distribution for Home Mortgage Disclosure Act (HMDA) requirements.
• Insurance companies plot claim history, analyze demographics in high and low claim areas, and evaluate territory coverage.

Corporate and College Recruiting

• Corporations and colleges locate a hotel nearest the highest concentration of interviewees and plan recruiting trips.

Health Care Industry

• HMOs locate the closest HMO to the patient, plot patient locations, and analyze area demographics.
• Research facilities identify disease occurrence patterns.