Improve your forecasting and business planning with presentation-quality demographic reports and maps through Business Analyst Online, ESRI's Web-based, on-demand analysis application.
Demographic reports are based on ESRI's current-year estimates and five-year projections and are delivered within minutes directly to your e-mail Inbox as a PDF document or Microsoft Excel worksheet.
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The Market Profile report provides an overview of key demographic attributes and consumer spending patterns for a specified area. A side-by-side comparison of the data for up to three areas is included. Use this report in the evaluation process for site selection, market analysis, and trend evaluation.
The Demographic and Income Profile report reveals trends in household demographics and income, illustrated with bar and pie charts. Use this report to quickly analyze trade areas to forecast market growth.
The Age 50+ Profile report provides key demographics and demographic trends for a specified area for people age 50 and older. Nursing homes, hospitals, retirement communities, and planners use this report to determine where seniors are concentrated and where people are retiring. Emergency preparedness planners use this report to identify areas that require support and special services for seniors and retirees.
The Age by Income Profile report details household income by age of householder within a specified area and shows the percentage distribution for each age group. Use this report to identify and target market niches, reveal and tap into specific age markets, as well as plan effective media campaigns.
Information in the Detailed Age Profile report identifies age distributions for specific areas. A bar chart illustrates these distributions and population trends to summarize age compositions by area of young adults, teenagers, seniors, preschoolers, and other age groups. Single-year age ranges provide a detailed view of populations younger than age 20.
Retailers can use this information to determine the products and services to offer by area and how to market effectively to each age group. Emergency preparedness planners can also use this information to assess populations by age group in affected areas.
The Detailed Income Profile report summarizes total population and households, households and family income, and average household and family size. Use this report to better understand where high- and low-income areas are located to offer pertinent products and services and to identify patterns of market growth or decline.
The Graphic Profile report consists of colorful, easy-to-understand pie charts and graphs that provide an illustrated overview of current-year demographic estimates for a specified area.
The Housing Profile report provides detailed information about housing choices and trends, from high-rise living to single-family homes, and from renting to owning, within a specified area. Real estate professionals, financial institutions, and residential homebuilders use this report to establish a preferred customer profile and market to appropriate prospects.