Oil
An oil company uses Esri Maps for IBM Cognos to uncover inconsistencies in lease product and gain new insight into how the abnormalities can be resolved. The BI department created a map to show a clear visual display of leases and shaded the map based on key business measures. (3:37)
Retail
A major beverage distributer uses Esri Maps for IBM Cognos to display unit sales by zip codes along with all underlying business information. This new perspective allows a manager to quickly gather new insight into the characteristics that determine success and failure for their Las Vegas-based retailers. (3:15)