Use Cases

The following are representative of various scenarios where MapIt is used to solve a business problem through visualizing and analyzing enterprise data on a map.

Customer and Store Comparison

Visualize in SharePoint where your best customers are located in relation to your stores to determine where to open new locations or close existing ones.

Transportation Routing and Scheduling

Optimize routes for field-workers or sales staff to save time and money by providing additional customer contact and location data, driving barrier and restriction information, and turn-by-turn directions.

Economic Development

Promote economic development through sharing possible location information on a map to make it easy to see the proximity to major highways and access roads and to visualize land use.

Targeted Marketing Campaigns

Before prospecting, profile customers that are located a specific distance from your site to determine new market opportunities based on customer characteristics.

Executive Dashboards

Create informative dashboards to provide decision makers with an instant overview of critical information.

Site Expansion

Identify opportunities at a glance through heat maps. Heat maps show concentrations of information; white represents the largest density, followed by yellow to red to blue in descending order.

Trade Area Analysis

Analyze the customer segmentation within a given trade area to determine effective product mix and targeted campaigns.

Emergency Response Planning

Plan possible emergency response routes based on population demographics.