Marketing executives follow the dictum "know your customer." Now, innovative public sector leaders are adopting and expanding their methods.
San Antonio deployed real-time location intelligence to combat fears and enhance public safety during the NCAA Final Four events.
Real-time awareness helped Bergen deliver a well-coordinated nine-day bicycle race, leading to a new public safety approach for all of Norway.
Residents, students, and businesses now have easy access to public information.
Mapping apps deliver targeted information to police officers in the field that improve their community connections.
Mapping and spatial analytics create information products that capture attention, spur further exploration, and guide decisions.