Marianna Kantor

Marianna Kantor joined Esri as Chief Marketing Officer in 2015. Prior to Esri, Marianna was the VP of Marketing at PTC, where she built the worldwide services marketing and field-enablement organization, helping drive sustained revenue growth in dynamic and changing markets. Marianna has held technology and marketing leadership positions throughout her career in leading organizations such as AT&T, Akamai, and Los Alamos National Labs. At Esri, Marianna is exposing and amplifying the transformational capabilities of geospatial technology as an indispensable tool for problem solving and decision making in business and government. Marianna holds two engineering degrees from Columbia University and University of Pennsylvania, and an Executive MBA from MIT.

Posts by this author
Translating Location Intelligence into Business Value

Companies are waking up to the need for data experts who can translate science into business value and communicate with the C-suite.

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How Savvy Executives Are Using Location Intelligence

An inside look at two companies that have used location intelligence in the C-suite to drive growth and competitive advantage

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The Privacy Paradox: How Companies Gain Consumer Confidence in Data Sharing

A new study illuminates why companies must win consumer trust when it comes to data sharing—and where in the world trust is highest.

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How Data-Driven John Deere Wins the Market

Ag equipment trailblazer John Deere has turned the art of market development into a science with AI-based analysis of location data.

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NextTech: Visualizing Consumer Traffic

Using a modern version of a centuries-old technique, planners can study anonymized IoT data to see patterns of human movement.

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Seeing across the Digital Divide

In a world where billions of people remain offline, one company is using smart maps to see the business and social opportunities others can’t.

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Location in Focus as Spotify Expands

The digital audio giant uses location intelligence to deliver value to listeners and advertisers.

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How Leading Companies Are Seeing Customers in New Ways

Customer demands are driving innovation in every stage of the value chain. Location data is lighting the path.

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Burgers for a Penny, and the Power of Location Intelligence

Burger King heats up the burger wars with a marketing campaign aimed at its chief rival, and executives everywhere take note.

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Business Advantage through Location Intelligence: The CEO’s Guide

The CEO oversees a company's strategy and operations. This guide reveals how location intelligence benefits those in the corner office.

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A Media and Publishing Company Delivers Location Intelligence to Advertisers

The Star Tribune offers prospective advertisers GIS-based consultations on how to find customers and grow their business.

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Tech Startup Lends Fuel to the Nationwide Popup Trend

Houston-based company expands, matching short-term storefronts with companies seeking to promote their brands and deepen customer loyalty.

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Advertising Innovation: Personal Yet Anonymous

Using a new mix of location intelligence and real-time targeting, advertisers deliver personalized messages in the right place.

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How Billboards Are Challenging Digital Advertising

Billboard and street furniture advertising is growing more sophisticated—using location intelligence to target viewers and measure its audience.

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Snapchat Embraces Location-Based Advertising

Snapchat introduces location categories and radius ad targeting, underscoring expanding adoption of location intelligence for business growth.

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Geography and AI Combine for Business Intelligence

An executive’s guide to the business power of artificial intelligence (AI)—how to approach it, who should own it, and how to drive value from it.

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AI Leads Corporate Data Priorities, but Worries Outweigh Progress

As business executives struggle to leverage artificial intelligence, big data, and analytics, many worry about more-agile competitors.

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How Social Media Could Improve Targeted Marketing

Researchers discover hard-to-find audience insight in a curious blend of big data, social media postings, and location intelligence.

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Poor Air Quality Costs Businesses Millions, Research Shows

Some executives might think air pollution isn't their problem, but new location intelligence reveals its surprising business impact.

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Commerce as a Crime Deterrent

Researchers combine location analytics, business closure data, and crime statistics to illuminate an interesting truth.

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As Sales Grow, One SMB Embraces Transformation

How two small businesses trying to make sense of digital transformation found business advantage in customer analytics.

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Location in Focus as Aldi Expands

Supermarket chain Aldi will add nearly 900 U.S. locations. The company’s ability to find the right locations will determine its success.

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Snap Acquisition Underscores Importance of Location Intelligence

With its acquisition of Placed, Snap Inc. gets smarter about location intelligence and the link between digital ads and real-world actions.

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