Data-Driven Intelligence: How One of America’s Largest Newspapers Beat the Odds

Brian Kennett, VP of digital advertising at the Minneapolis Star Tribune, describes how geospatial technology has helped provide key insights about its advertisers’ customers. Esri Commercial Services Lead John Lenahan investigates how Minneapolis’ largest newspaper has leveraged location intelligence to grow revenue and diversify its business offerings in a time of continuous industry transformation.

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To learn more about how location intelligence enables digital transformation and drives growth visit esri.com/locationintelligence.

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Esri & The Science of Where Podcast

We talk to business and technology leaders who share analysis, insights, and stories on data science, the Internet of Things, Smart Communities and other forces driving digital transformation and leveraging the power of location intelligence.

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