{"id":164402,"date":"2018-11-13T11:27:17","date_gmt":"2018-11-13T19:27:17","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=arcnews&#038;p=164402"},"modified":"2023-08-29T15:25:06","modified_gmt":"2023-08-29T22:25:06","slug":"taking-london-by-3d","status":"publish","type":"arcnews","link":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d","title":{"rendered":"Taking London by 3D"},"author":1312,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[331],"tags":[17662,276212,441,288202],"arcnews_issues":[188882],"class_list":["post-164402","arcnews","type-arcnews","status-publish","format-standard","hentry","category-3d","tag-3d","tag-cityengine","tag-geodesign","tag-london","arcnews_issues-summer-2014"],"acf":{"short_description":"Cumbria, England, a rural northwestern county, is home to Garsdale Design, Ltd., an architectural, planning, and urban design firm housed in a\u2026","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Center","content":"<h2>Highlights<\/h2>\r\n<ul>\r\n \t<li>The London 3D city model lends itself neatly to geodesign.<\/li>\r\n \t<li>CityEngine turns London data into smart 3D city models.<\/li>\r\n \t<li>Feature attributes in building models enhance a large variety of projects.<\/li>\r\n<\/ul>","snippet":""},{"acf_fc_layout":"content","content":"Cumbria, England, a rural northwestern county, is home to Garsdale Design, Ltd., an architectural, planning, and urban design firm housed in a converted countryside barn. Garsdale Design's address may be remote, but the business boasts a global reach, with projects spanning from its backyard to locales as exotic as the Middle East.\r\n\r\nWith substantial experience in 3D visualization and a variety of other GIS mapping services over the years, Garsdale Design continues to look for cutting-edge technologies to set its services apart. A smart 3D city model, featuring augmented data and more accurate buildings, proved to be the answer. The company targeted London, England\u2014an internationally prominent metropolis steeped in history, commerce, and finance\u2014for the project. An iconic city rich in old-world style coupled with architecturally progressive modern design made it the perfect showcase for precision geometry and adaptive modeling. Garsdale Design opted to offer its London clients an advanced, enterprise-level, 3D turnkey solution."},{"acf_fc_layout":"image","image":164412,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"Geodesign veteran Elliot Hartley, a Garsdale Design director, focuses on the use of 3D urban modeling technologies. When researching the London project, Hartley explored ways to speed the workflow while improving the quality of 3D buildings and the information they contained. He also wanted the flexibility to bring 2D and 3D data into the model.\r\n\r\nHartley ultimately turned to Esri Silver Tier Partner CyberCity 3D, Inc., of El Segundo, California, a leading geospatial modeling company specializing in precise 3D city models (up to six inches accurate) that include an array of attributes, such as roof, facade, entity, and solar roof measurements. The company's patented modeling technology utilizes stereo imagery to extract point clouds, providing the source data to produce models. These models can be converted into Esri CityEngine models, streamlining the workflow.\u00a0<em>[CityEngine is the stand-alone software product that transforms 2D GIS data into smart 3D city models.]<\/em>\u00a0This sealed the deal, as Hartley works extensively with and offers training in Esri products.\r\n\r\n\"These technologies are transformational,\" says Hartley. \"They've enabled us to make dramatic time savings while allowing us to communicate stories and information by combining 2D and 3D data from a variety of sources. For our business, it's raised our ambitions, so we are inspired to reevaluate processes we took for granted.\"\r\n\r\nBefore moving forward, a challenge confronted the project: securing the aerial imagery necessary to build London 3D. Vertex Modelling, centering on high-precision 3D models and headquartered in London, provided the stereo imagery and camera files needed for the original London 3D launch.\r\n\r\nUpon obtaining the imagery in May 2013, CyberCity 3D got in production mode, starting with a four-square-kilometer \"beta test\" area south of Buckingham Palace. Since the model was being designed for England, the buildings were aligned using the British National Grid projection. Visualizing the 3D buildings in CityEngine was the next step.\r\n\r\nThe London model is optimized for integration into CityEngine. Once there, it can be modified as needed and exported as web scenes for viewing on a modern web browser without requiring an additional plug-in. In addition, the model works seamlessly, not only in CityEngine but also in ArcGIS and most other commercial formats and platforms.\r\n\r\nAs Garsdale Design worked with its new partner to build the London model, concentrating on the London City Centre, the company faced a key challenge: could the complete model of this dense, highly detailed area be surfaced in one CityEngine visualization scene? The answer? A resounding yes.\r\n\r\nSoon Esri (UK) Ltd. joined the project. Sales in the insurance and <a href=\"https:\/\/www.esri.com\/en-us\/industries\/facilities\/overview\">facilities management<\/a> arenas immediately resulted from that strategic partnership.\r\n\r\nThe London 3D city model lends itself to a variety of applications, especially in the arena of geodesign. Innovative solutions sit at Esri users' fingertips, and the data the model provides enhances projects involving urban planning, visualization, solar evaluations, urban analysis, line-of-sight, shadow analysis\/right-to-light, floor modeling, and real estate analytics. This extensive GIS information availability leads to faster workflows, better communication of complex proposals, and ease of data distribution via web services.\r\n\r\nThe build-out of the London model continues\u2014extending out from the City Centre\u2014with Garsdale Design now partnering with CyberCity 3D to market it through future cloud services. To date, the model encompasses more than 13.7 square kilometers and 5,700 structures. As the model grows, the interest does too.\r\n\r\n\"London's City Centre and the city in general are undoubtedly one of the most popular areas in the world, making it a perfect place to create a 3D model,\" says CyberCity's CEO, Kevin DeVito. \"The visualization, analytical, and planning information gleaned from this expanding model will undoubtedly influence projects defining the future of this legendary city.\"\r\n\r\nFor more information, contact\u00a0<a href=\"mailto:elliot.hartley@garsdaledesign.co.uk\">Elliot Hartley<\/a>, director of\u00a0<a href=\"http:\/\/www.garsdaledesign.co.uk\/\">Garsdale Design Limited<\/a>, and\u00a0<a href=\"mailto:kdevito@cybercity3d.com\">Kevin DeVito<\/a>, CEO,\u00a0<a href=\"http:\/\/www.cybercity3d.com\/\">CyberCity 3D, Inc.<\/a>."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taking London by 3D | Summer 2014 | ArcNews<\/title>\n<meta name=\"description\" content=\"Cumbria, England, a rural northwestern county, is home to Garsdale Design, Ltd., an architectural, planning, and urban design firm housed in a\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taking London by 3D\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d\" \/>\n<meta property=\"og:site_name\" content=\"Esri\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-29T22:25:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/09\/topography-dark-grey-card.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Esri\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d\",\n\t            \"name\": \"Taking London by 3D | Summer 2014 | ArcNews\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\"\n\t            },\n\t            \"datePublished\": \"2018-11-13T19:27:17+00:00\",\n\t            \"dateModified\": \"2023-08-29T22:25:06+00:00\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.esri.com\/about\/newsroom\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"ArcNews Articles\",\n\t                    \"item\": \"https:\/\/www.esri.com\/about\/newsroom\/arcnews\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 3,\n\t                    \"name\": \"Taking London by 3D\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/\",\n\t            \"name\": \"Esri\",\n\t            \"description\": \"Esri Newsroom\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"en-US\"\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/07c9626c724f42455e6bbe3102fd1a31\",\n\t            \"name\": \"Tony Beshay\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"en-US\",\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/1ed4c97e865db254f2377bf7343801377bdf3935c4b65b54b3944483c5f89b63?s=96&d=blank&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/1ed4c97e865db254f2377bf7343801377bdf3935c4b65b54b3944483c5f89b63?s=96&d=blank&r=g\",\n\t                \"caption\": \"Tony Beshay\"\n\t            },\n\t            \"url\": \"\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Taking London by 3D | Summer 2014 | ArcNews","description":"Cumbria, England, a rural northwestern county, is home to Garsdale Design, Ltd., an architectural, planning, and urban design firm housed in a\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d","og_locale":"en_US","og_type":"article","og_title":"Taking London by 3D","og_url":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d","og_site_name":"Esri","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2023-08-29T22:25:06+00:00","og_image":[{"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/09\/topography-dark-grey-card.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@Esri","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d","url":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d","name":"Taking London by 3D | Summer 2014 | ArcNews","isPartOf":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/#website"},"datePublished":"2018-11-13T19:27:17+00:00","dateModified":"2023-08-29T22:25:06+00:00","breadcrumb":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/taking-london-by-3d#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/about\/newsroom"},{"@type":"ListItem","position":2,"name":"ArcNews Articles","item":"https:\/\/www.esri.com\/about\/newsroom\/arcnews"},{"@type":"ListItem","position":3,"name":"Taking London by 3D"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/about\/newsroom\/#website","url":"https:\/\/www.esri.com\/about\/newsroom\/","name":"Esri","description":"Esri Newsroom","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/07c9626c724f42455e6bbe3102fd1a31","name":"Tony Beshay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1ed4c97e865db254f2377bf7343801377bdf3935c4b65b54b3944483c5f89b63?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1ed4c97e865db254f2377bf7343801377bdf3935c4b65b54b3944483c5f89b63?s=96&d=blank&r=g","caption":"Tony Beshay"},"url":""}]}},"sort_order":"5","_links":{"self":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/arcnews\/164402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/arcnews"}],"about":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/types\/arcnews"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/users\/1312"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/arcnews\/164402\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/media?parent=164402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/categories?post=164402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/tags?post=164402"},{"taxonomy":"arcnews_issues","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/arcnews_issues?post=164402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}