{"id":221312,"date":"2019-04-03T23:55:05","date_gmt":"2019-04-04T06:55:05","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=arcnews&p=221312"},"modified":"2019-04-02T15:04:15","modified_gmt":"2019-04-02T22:04:15","slug":"with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge","status":"publish","type":"arcnews","link":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge","title":{"rendered":"With GIS-Based Site Selection Solution, Corpus Christi Gains a Development Edge"},"author":1432,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[1041,1561,11042],"tags":[163382,11272,16462,238001,17262],"arcnews_issues":[327822],"class_list":["post-221312","arcnews","type-arcnews","status-publish","format-standard","hentry","category-collaboration","category-economic-development","category-esri-startup-partners","tag-arcgis-online","tag-demographics","tag-partners","tag-site-selection","tag-startups","arcnews_issues-spring-2019","arcnews_sections-collaborations"],"acf":{"short_description":"To get Corpus Christi, Texas, on short lists for development projects, GIS Web Tech implemented its ArcGIS-based site selection solution.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"The Corpus Christi Regional Economic Development Corporation (CCREDC) is a nonprofit organization dedicated to attracting, building, and growing projects that foster economic development in and around Corpus Christi, Texas, which is situated along the Gulf of Mexico. As with other economic development organizations (EDOs), it is paramount for CCREDC to get Corpus Christi and the other cities and counties located in what\u2019s called the Coastal Bend on the short list for projects that will bring investment, jobs, tax revenue, and quality-of-life improvements to the area.\r\n\r\nThe site selection process for economic development projects is largely anonymous. Prospects\u2014businesses or companies that are looking to potentially relocate or expand\u2014start with a long list of communities where they might want to establish their projects. They then reduce those options by conducting self-guided research on EDO websites for the places they\u2019re interested in. Prospects typically don\u2019t reach out to an EDO until that EDO has made the short list, so this is a data-driven process that can end up being critical for communities in need of development and economic opportunity.\r\n\r\nIn 2015, Tommy Kurtz joined CCREDC as vice president of business and strategic development. With a focus on implementing a targeted business recruitment program and attracting major industrial and manufacturing projects to the area, Kurtz\u2019s first decision was to license ArcGIS Desktop and ArcGIS Business Analyst so the organization could use Esri data and tools to respond to requests for information about the community and various properties and make detailed pitches to prospects."},{"acf_fc_layout":"image","image":221342,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"\u201cEsri is the GIS leader and has the gold-standard data my prospects want to see,\u201d said Kurtz. \u201cSpeed, quality, and depth matter.\u201d\r\n\r\nBut CCREDC\u2019s publicly accessible solution did not align with Kurtz\u2019s vision of what was required to compete for and win projects. It did not integrate with Esri software; it was not user-friendly, resulting in frequent user abandonment; it didn\u2019t contain valuable infrastructure data for each community in the area; and it didn\u2019t let users manage key data to target specific prospects.\r\n\r\n\u201cThe site selection process is getting quicker. Data and technology are increasingly becoming more important,\u201d explained Kurtz. \u201cEDOs have to provide solutions, and those who provide the solutions that are the fastest and the easiest to use are the ones winning.\u201d\r\n\r\nTo come up with a working solution, Kurtz wanted to find an Esri partner that focused on economic development. His account manager at Esri soon introduced him to Esri startup partner GIS Web Tech, LLC<\/strong><\/a>, whose flagship site selection solution, Recruit, is built natively on the ArcGIS platform. Recruit is a public-facing solution that enables users to conduct research and perform analysis to identify locations of interest.\r\n

Connecting, Synchronizing, and Targeting Data<\/strong><\/h3>\r\nAccording to a 2016 report from the International Economic Development Council (IEDC), \u201cthe factors most influential in making location decisions are available sites and buildings; infrastructure and utilities; workforce characteristics; wages; and labor market characteristics.\u201d\r\n\r\nFor many communities, much of this data is only available via their EDO. But the report goes on to say that 79 percent of site selectors will only contact an EDO after they have developed a short list of potential communities. Why? Because site selectors and businesses are time crunched to make informed decisions. At this stage of the process, it is faster and easier for them to access publicly available data than to engage with EDOs. Thus, providing the right data, helpful analytical tools, and a user-friendly solution is critical to making the short list.\r\n\r\nGIS WebTech takes a client-centric approach to data and solution management. Because Recruit is built natively on the ArcGIS platform, it taps directly into Esri Demographics, a large collection of demographic, psychographic, and socioeconomic data. Clients with licensed access to ArcGIS Online can add virtually any data from ArcGIS Online into Recruit\u2014including federal opportunity zones, railroads, airports, and sewer and water lines\u2014and display it for their users to view either publicly or privately. Additionally, Recruit is the only solution that enables clients to add, activate, or deactivate data as needed to target specific audiences.\r\n\r\nTo bring data together from the City of Corpus Christi and several surrounding counties, the team at GIS WebTech collaborated with these stakeholders to get the map layers and services they each host in their own ArcGIS accounts and add them to Recruit\u2019s Layers feature. This allows each authoritative data source to maintain control over its own system of record while ensuring that Recruit has consistent and up-to-date data. It also gives CCREDC access to all the most current and available data from these communities without having to take further action.\r\n\r\n\u201cThe City of Corpus Christi was very favorable [to sharing data], as were the other counties and municipalities,\u201d said Kurtz. \u201cA few of the counties, like San Patricio, and cities like Corpus Christi, were already Esri users, so being in the same platform made this collaboration and sharing process much easier. Many federal and state GIS layers were already available through Esri, so it was easy to get access.\u201d\r\n

To the Top of the Short List<\/strong><\/h3>\r\nKurtz and his colleagues at CCREDC have been pleased with their new public-facing, ArcGIS software-based solution.\r\n\r\n\u201cWith Recruit, I am able to demonstrate the solution online and take it on-site with prospects to show all infrastructure layers, including sites that are most attractive for industrial development,\u201d said Kurtz. He can now easily show \u201csites that are not in flood zones [and] are near four-lane highways, key pipelines, rail lines, etc.\u201d\r\n\r\nSince adopting Recruit two years ago, CCREDC is making more short lists and winning more projects than it ever has before. Currently, the organization is working on more than $13 billion in investment in Corpus Christi and is bringing more than 2,000 jobs to the area. Prospects, both foreign and domestic, are very impressed with Recruit\u2019s responsiveness, as well as how accessible and complete CCREDC\u2019s data is.\r\n\r\n\u201cThere is no substitute for this solution to show this kind of information,\u201d concluded Kurtz."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Center","content":"The Esri Startup Program gives emerging businesses an edge by helping them integrate spatial functionality into their products and services. Learn more about the Esri Startup Program<\/a>.","snippet":""}],"references":null},"yoast_head":"\nWith GIS-Based Site Selection Solution, Corpus Christi Gains a Development Edge<\/title>\n<meta name=\"description\" content=\"To get Corpus Christi, Texas, on short lists for development projects, GIS Web Tech implemented its ArcGIS-based site selection solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With GIS-Based Site Selection Solution, Corpus Christi Gains a Development Edge\" \/>\n<meta property=\"og:description\" content=\"To get Corpus Christi, Texas, on short lists for development projects, GIS Web Tech implemented its ArcGIS-based site selection solution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge\" \/>\n<meta property=\"og:site_name\" content=\"Esri\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/03\/arcnews-banner-gisbasedsite-card.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Esri\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge\",\n\t \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge\",\n\t \"name\": \"With GIS-Based Site Selection Solution, Corpus Christi Gains a Development Edge\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\"\n\t },\n\t \"datePublished\": \"2019-04-04T06:55:05+00:00\",\n\t \"description\": \"To get Corpus Christi, Texas, on short lists for development projects, GIS Web Tech implemented its ArcGIS-based site selection solution.\",\n\t \"breadcrumb\": {\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge#breadcrumb\"\n\t },\n\t \"inLanguage\": \"en-US\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"ReadAction\",\n\t \"target\": [\n\t \"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge\"\n\t ]\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.esri.com\/about\/newsroom\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"ArcNews Articles\",\n\t \"item\": \"https:\/\/www.esri.com\/about\/newsroom\/arcnews\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 3,\n\t \"name\": \"With GIS-Based Site Selection Solution, Corpus Christi Gains a Development Edge\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"WebSite\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\",\n\t \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/\",\n\t \"name\": \"Esri\",\n\t \"description\": \"Esri Newsroom\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"SearchAction\",\n\t \"target\": {\n\t \"@type\": \"EntryPoint\",\n\t \"urlTemplate\": \"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}\"\n\t },\n\t \"query-input\": {\n\t \"@type\": \"PropertyValueSpecification\",\n\t \"valueRequired\": true,\n\t \"valueName\": \"search_term_string\"\n\t }\n\t }\n\t ],\n\t \"inLanguage\": \"en-US\"\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/b7332d419608ac1a0291ec30de119efb\",\n\t \"name\": \"April Mann\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"en-US\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/28d21cf04453f95cd2d8a0f053e5cd18ccf684320f6a4974f358b8109264e80b?s=96&d=blank&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/28d21cf04453f95cd2d8a0f053e5cd18ccf684320f6a4974f358b8109264e80b?s=96&d=blank&r=g\",\n\t \"caption\": \"April Mann\"\n\t },\n\t \"url\": \"\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"With GIS-Based Site Selection Solution, Corpus Christi Gains a Development Edge","description":"To get Corpus Christi, Texas, on short lists for development projects, GIS Web Tech implemented its ArcGIS-based site selection solution.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge","og_locale":"en_US","og_type":"article","og_title":"With GIS-Based Site Selection Solution, Corpus Christi Gains a Development Edge","og_description":"To get Corpus Christi, Texas, on short lists for development projects, GIS Web Tech implemented its ArcGIS-based site selection solution.","og_url":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge","og_site_name":"Esri","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","og_image":[{"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/03\/arcnews-banner-gisbasedsite-card.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@Esri","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge","url":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge","name":"With GIS-Based Site Selection Solution, Corpus Christi Gains a Development Edge","isPartOf":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/#website"},"datePublished":"2019-04-04T06:55:05+00:00","description":"To get Corpus Christi, Texas, on short lists for development projects, GIS Web Tech implemented its ArcGIS-based site selection solution.","breadcrumb":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/with-gis-based-site-selection-solution-corpus-christi-gains-a-development-edge#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/about\/newsroom"},{"@type":"ListItem","position":2,"name":"ArcNews Articles","item":"https:\/\/www.esri.com\/about\/newsroom\/arcnews"},{"@type":"ListItem","position":3,"name":"With GIS-Based Site Selection Solution, Corpus Christi Gains a Development Edge"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/about\/newsroom\/#website","url":"https:\/\/www.esri.com\/about\/newsroom\/","name":"Esri","description":"Esri Newsroom","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/b7332d419608ac1a0291ec30de119efb","name":"April Mann","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/28d21cf04453f95cd2d8a0f053e5cd18ccf684320f6a4974f358b8109264e80b?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/28d21cf04453f95cd2d8a0f053e5cd18ccf684320f6a4974f358b8109264e80b?s=96&d=blank&r=g","caption":"April Mann"},"url":""}]}},"sort_order":"23","_links":{"self":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/arcnews\/221312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/arcnews"}],"about":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/types\/arcnews"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/users\/1432"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/arcnews\/221312\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/media?parent=221312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/categories?post=221312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/tags?post=221312"},{"taxonomy":"arcnews_issues","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/arcnews_issues?post=221312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}