{"id":470722,"date":"2021-11-02T19:59:37","date_gmt":"2021-11-03T02:59:37","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=arcnews&#038;p=470722"},"modified":"2022-06-02T16:20:28","modified_gmt":"2022-06-02T23:20:28","slug":"a-gis-innovator-pursues-her-mappiness","status":"publish","type":"arcnews","link":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/a-gis-innovator-pursues-her-mappiness","title":{"rendered":"A GIS Innovator Pursues Her \u201cMappiness\u201d"},"author":5752,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[472991,10372,19602],"tags":[170662,1631,118382,276582,271],"arcnews_issues":[476352],"class_list":["post-470722","arcnews","type-arcnews","status-publish","format-standard","hentry","category-gis","category-gis-hero","category-open-data","tag-arcgis-hub","tag-collaboration","tag-government","tag-gps","tag-mapping","arcnews_issues-fall-2021","arcnews_sections-gis-people"],"acf":{"short_description":"Annette Ginocchetti has boundless enthusiasm for GIS. She is also always one step ahead with the technology.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"Annette Ginocchetti has boundless enthusiasm for GIS. She is also always one step ahead with the technology.\r\n\r\nGinocchetti helped build a 3D dataset of major US cities long before digital twins were a thing. She used GPS to map and classify roads all over the United States, which laid the groundwork for the ubiquitous mobile navigation systems of today. She advocated for open data well in advance of many organizations making it a priority. And she\u2019s now implementing hub-based GIS solutions that integrate all sorts of technology\u2014including payment systems\u2014with GIS."},{"acf_fc_layout":"image","image":470762,"image_position":"right","orientation":"vertical","hyperlink":""},{"acf_fc_layout":"content","content":"\u201cGIS is a fantastic field, and it\u2019s super special to be in it,\u201d said Ginocchetti, the GIS services manager at the Northeastern Pennsylvania Alliance (NEPA), a nonprofit community and economic development agency. \u201cI\u2019m so proud and thankful and feel very blessed to be part of this world.\u201d\r\n\r\nA lover of the outdoors, Ginocchetti recognized early on that she wanted a career that got her out into nature.\r\n\r\n\u201cI was working for my family\u2019s shoe store and knew I didn\u2019t want to be in retail,\u201d she said. \u201cI wasn\u2019t sure what I wanted to do in life, but I figured environmental science sounded good.\u201d\r\n\r\nThat\u2019s the major she chose as a sophomore at a Pennsylvania State University branch campus. Around the same time, a friend of her mom\u2019s encouraged her to apply for an internship at the Pennsylvania Department of Environmental Protection. She got it.\r\n\r\n\u201cThey handed me a GPS receiver and asked me to go out and locate all the abandoned landfills in northeastern Pennsylvania. I thought, what a great job this would be, working with satellites and working outside,\u201d she said. \u201cI fell in love with GPS and GIS technology.\u201d\r\n\r\nGinocchetti soon transferred to the main Penn State campus, where her major fell under the College of Agricultural Sciences.\r\n\r\n\u201c[There were] a lot of farmers,\u201d she said. \u201cIt just wasn\u2019t what I thought it was going to be.\u201d\r\n\r\nShe went to her guidance counselor and asked where all the GPS and GIS classes were.\r\n\r\n\u201cShe asked, \u2018Like space?\u2019 And I was like, \u2018I guess so.\u2019 So she said to check out the College of Earth and Mineral Sciences,\u201d Ginocchetti recalled. \u201cWhen I went there, I discovered that that\u2019s where all my people were!\u201d"},{"acf_fc_layout":"image","image":468682,"image_position":"left","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"Ginocchetti dropped her environmental science classes and picked up a bunch of geography classes. She was told that she could study the history of geography and become a teacher or focus on digital geography.\r\n\r\n\u201cBy default, I chose the latter, and I\u2019ve never looked back,\u201d she said. \u201cIt was one of the greatest decisions of my life.\u201d\r\n\r\nDespite not having much of a mapping background\u2014she once drove through the Mojave Desert to attend a Grateful Dead concert and had difficulty figuring out where she was while using a paper map\u2014Ginocchetti\u2019s first professional ventures in the industry were foundational to <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/mapping\/overview\">modern mapping technology<\/a>.\r\n\r\nAfter college, she was hired as a GIS analyst for a mapping company called Urban Data Solutions. Her primary responsibility was to attach spatial attributes to photographs of buildings in major US cities. The company then pitched the 3D photos and datasets to gaming companies, real estate agencies, government organizations, and more.\r\n\r\n\u201cWe built the first 3D dataset of all the major cities in the United States,\u201d she said.\r\n\r\nSoon, however, Ginocchetti noticed that her coworkers were being laid off, so she started sending out her r\u00e9sum\u00e9. Sure enough, Urban Data Solutions shut down.\r\n\r\nWithin a week, a digital mapping navigation company called Etak recruited Ginocchetti for a data collector position. While she was at a six-week training course on how to map and classify roads based on their function, Etak was bought out by Tele Atlas, whose parent organization is now Esri partner TomTom.\r\n\r\n\u201cAt the time, Tele Atlas and NAVTEQ [now owned by Esri partner HERE] were two companies going head-to-head to map the United States for in-car navigation. So there was a rush to map the functional road classification in the United States,\u201d Ginocchetti explained. \u201cTele Atlas sent me home with a company car, a pentop computer, and a dataset. I was responsible for mapping all the roads in northern New Jersey.\u201d"},{"acf_fc_layout":"image","image":468692,"image_position":"right","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"Ginocchetti was told that one day she\u2019d be able to stand on a street corner and see all the streets appear in a map on her cell phone. At the time, that seemed a little futuristic, she thought.\r\n\r\n\u201cI had no idea back then how big this was going to be,\u201d she said. \u201cBut I loved my job. I loved being on the road. I loved mapping reality.\u201d\r\n\r\nShe won awards for the quality of her data and even got to map rural areas in Ohio, Kentucky, and Indiana. But she saw that Tele Atlas was starting to sell its cars and lay people off, so once again, Ginocchetti began circulating her r\u00e9sum\u00e9. This time, she wanted to work closer to home, ideally in Philadelphia. A GIS analyst opportunity arose at the Delaware Valley Regional Planning Commission (DVRPC), and she jumped at the chance to work there.\r\n\r\n\u201cWhen I interviewed for the job in Philly, I didn\u2019t know how to explain to them what I did, so I streamed my drive to the interview,\u201d she said. \u201cI mapped the whole ride down, and they could see the GPS tracks\u2014which I called Nettie\u2019s Spaghetti\u2014all the way to the parkade.\u201d\r\n\r\nGinocchetti landed the job, which allowed her to bridge all the mobile work she\u2019d been doing with her education in GIS. She made maps for the planning commission using ArcGIS 8.x\u2014which was new technology for her\u2014and credits her colleagues at DVRPC with teaching her a great deal about GIS.\r\n\r\nFrom there, Ginocchetti moved even closer to home and got a management-level job at Luzerne County, Pennsylvania, as its shared GIS resource. While there, she advocated for open data and led projects that included making flood maps and doing 911 readdressing."},{"acf_fc_layout":"image","image":468702,"image_position":"left","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"After seven years, Ginocchetti\u2019s increasingly comprehensive experience made her a shoo-in for a GIS transportation specialist role at NEPA, the position she held before being promoted to GIS services manager. The alliance represents seven counties in northeastern Pennsylvania, and that has allowed Ginocchetti to work on a range of projects that champion open data. NEPA also supported Ginocchetti in getting her geographic information system professional (GISP) certification and empowers her to be a GeoMentor to young students in a local after-school program.\r\n\r\n\u201cI am thankful to NEPA for trusting my geospatial capabilities and embracing my desire for open data,\u201d she said.\r\n\r\nOne of her standout undertakings at NEPA was creating its COVID-19 response hub. In addition to posting COVID-19 case and lost loved ones numbers, the site provides local businesses with information regarding economic assistance.\r\n\r\n\u201cWhen COVID-19 hit, our CEO said, \u2018We need to get something on our web page.\u2019 But our IT manager said we couldn\u2019t do that because our website was so out-of-date,\u201d Ginocchetti recalled. \u201cAnd I was like, \u2018Wait, I can do it.\u2019\u201d\r\n\r\nIt was the first time Ginocchetti had worked with ArcGIS Hub. She used the COVID-19 template to create a localized version of Johns Hopkins University\u2019s now-famous dashboard. She then added some pages with information about all the state- and federally funded loans that were becoming available for small businesses. When Ginocchetti heard that Spanish speakers in northeastern Pennsylvania were having a hard time figuring out what was going on with the pandemic, she reached out to Esri\u2019s ArcGIS Hub team to see if a Spanish-language version was available. There wasn\u2019t one, but the team started working on it right away. In the meantime, Ginocchetti put her whole hub site, paragraph by paragraph, into Google Translate to at least get some Spanish-language information out."},{"acf_fc_layout":"image","image":468712,"image_position":"left","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"\u201cThe day Esri released a translator tool was the day I finished my Spanish-language page,\u201d she recalled with a laugh. She promptly replaced her version with the Esri tool.\r\n\r\nSince then, Ginocchetti has continued to innovate with ArcGIS Hub. For example, NEPA\u2019s CEO wanted members to be able to sign up for the organization online. But Ginocchetti didn\u2019t want to just give members a receipt; she wanted to collect their information and put them on a map. So she added a Membership page to her hub site that employs ArcGIS Survey123 to gather members\u2019 data and uses PayPal to allow them to pay their dues.\r\n\r\n\u201cNettie is a creative thinker who is always willing to try new things,\u201d said Brenda Wolfe, Esri\u2019s lead product manager for ArcGIS Hub. \u201cWhen she faces a challenge\u2014like needing to translate a website or bring together ArcGIS apps with other technology\u2014she finds novel ways to get the job done. And in the course of doing that, her enthusiasm for GIS inspires others.\u201d\r\n\r\n\u201cI\u2019m just motivated to pursue my mappiness,\u201d said Ginocchetti\u2014something she encourages others to do in her emails, social media posts, and other correspondence. \u201cWhere in the world would I be without GIS? I honestly don\u2019t know.\u201d"},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Center","content":"Read other articles in the <a href=\"https:\/\/www.esri.com\/en-us\/news-publications\/newsroom\/publications\/gis-heroes\">GIS Heroes<\/a> series.","snippet":""}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A GIS Innovator Pursues Her \u201cMappiness\u201d | ArcNews | Fall 2021<\/title>\n<meta name=\"description\" content=\"Annette Ginocchetti has boundless enthusiasm for GIS. 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