{"id":567312,"date":"2023-01-16T19:59:47","date_gmt":"2023-01-17T03:59:47","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=arcnews&p=567312"},"modified":"2023-01-13T11:15:20","modified_gmt":"2023-01-13T19:15:20","slug":"marine-sanctuary-builds-a-new-experience-to-engage-with-the-fishing-community","status":"publish","type":"arcnews","link":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/marine-sanctuary-builds-a-new-experience-to-engage-with-the-fishing-community","title":{"rendered":"Marine Sanctuary Builds a New Experience to Engage with the Fishing Community"},"author":5752,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[425582,171,15412],"tags":[172862,483742,157952,165082,170422],"arcnews_issues":[483512],"class_list":["post-567312","arcnews","type-arcnews","status-publish","format-standard","hentry","category-arcgis-experience-builder","category-education","category-oceans","tag-community-engagement","tag-community-science","tag-environment","tag-fishing","tag-web-app","arcnews_issues-winter-2023","arcnews_sections-your-work"],"acf":{"short_description":"A dynamic and interactive web app now educates visitors on critical issues and best practices.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"Gray\u2019s Reef National Marine Sanctuary, a marine protected area off the coast of Georgia, is one of the largest nearshore live-bottom reefs in the southeastern United States. The sanctuary, managed by the National Oceanic and Atmospheric Administration\u2019s (NOAA) Office of National Marine Sanctuaries, is composed of rocky ledges, undercuts, and sand patches that provide habitat for thousands of species of invertebrates, marine mammals, and fish. Fishing and diving are permitted in the sanctuary, giving anglers the chance to catch black sea bass, mackerel, snappers, and groupers."},{"acf_fc_layout":"image","image":566192,"image_position":"right","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"To conserve the reef\u2019s vast resources, an entire team conducts scientific research, provides education, and performs outreach to locals and visitors alike. In 2019, the team began an initiative to connect with fishers through learning exchanges and in-person educational workshops to teach them about Gray\u2019s Reef and equip them with best practices.\r\n\r\nBut when the COVID-19 pandemic hit early the following year, the learning exchanges at Gray\u2019s Reef had to shift from in person to virtual. To facilitate this, the team at Gray\u2019s Reef collaborated with Esri partner Dewberry to develop an online solution that would live on the sanctuary\u2019s website. Built using ArcGIS Experience Builder, the web app<\/a> has improved how Gray\u2019s Reef communicates with the fishing community and boosted cooperation among the project\u2019s partners."},{"acf_fc_layout":"content","content":"

Replicating a Dynamic Experience<\/h2>\r\nThe learning exchanges were initially held along the Georgia coast. Made possible with National Marine Sanctuary Foundation funding, which environmental organization The Nature Conservancy (TNC) applied for and received, the exchanges sought to find out from community members what they wanted to learn about the sanctuary while equipping them with vital information and general education about it.\r\n\r\nWhen such in-person gatherings ceased in 2020, the group working on them\u2014which, in addition to Gray\u2019s Reef and TNC, included the University of Georgia\u2019s Marine Extension and Georgia Sea Grant, the South Atlantic Fishery Management Council, FishSmart, and the Georgia Department of Natural Resources\u2014opted to create an online product on the Gray\u2019s Reef website that people could access from anywhere, at any time.\r\n\r\n\u201cWe wanted to make it\u2026as interactive and dynamic of an experience as we could, but be safe,\u201d explained Robert Crimian, southeast ocean conservation specialist for TNC. \u201cThe idea of this living on the website for years to come instead of being a stagnant, workshop-based project seemed appetizing.\u201d\r\n\r\nAccording to Stan Rogers, superintendent at Gray\u2019s Reef National Marine Sanctuary, the initiative doesn\u2019t simply explain fishing regulations to fishers; rather, it connects people through education and best practices and improves understanding of critical issues at the sanctuary.\r\n\r\n\u201cGray\u2019s Reef is\u2026in federal waters. It belongs to all US residents. It\u2019s yours; it\u2019s mine; it\u2019s ours,\u201d Rogers said. \u201cIt\u2019s our obligation to communicate these things to the people at large, not just specific user groups or people who live on the coast.\u201d"},{"acf_fc_layout":"image","image":566202,"image_position":"left","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"The critical issues at Gray\u2019s Reef include combating barotrauma\u2014injuries that deepwater fish, like snappers and groupers, can get from being pulled to the surface too quickly and experiencing rapidly changing atmospheric pressure. Best practices encompass learning which hooks are best for catching certain fish and the maximum amount of time a fish can be out of water.\r\n\r\n\u201cGray\u2019s Reef has been an ideal fishing destination for 40 years, and it\u2019s because of past generations conserving the fish [and] the habitat there that our children and grandchildren can, hopefully, fish at the levels that [people] did in the past,\u201d said Ben Prueitt, outreach and social media coordinator at Gray\u2019s Reef."},{"acf_fc_layout":"content","content":"

Creating an Immersive, Informative Site<\/h2>\r\nThe team members at Gray\u2019s Reef wanted the online site to be eye-catching, interactive, and dynamic. They wanted participants to be able to move at their own pace and click buttons to receive more information on specific topics. They also wanted to give visitors a view of Gray\u2019s Reef under the surface so fishers could better understand the incredible resources that the rules and regulations are put in place to protect.\r\n\r\nIn addition, because previous analytics revealed that a large number of mobile phone users access the Gray\u2019s Reef website, the team wanted their online solution to have responsive design and be optimized for mobile devices.\r\n\r\nTo build the site, Siddharth Pandey, geospatial technology manager with Dewberry, selected ArcGIS Experience Builder, which would allow the site experience to happen all in one space. The app builder enables users to create mapcentric (or nonmapcentric) apps without having to do an extensive amount of coding.\r\n\r\nPandey discussed the desired user experience with the team and considered things like what people need to know before getting to the reef, such as important regulations. He then read some documentation to learn how to use Experience Builder, but he mostly did a lot of trial and error to get the look and experience right.\r\n\r\n\u201cIt was fun,\u201d Pandey said. \u201cThere\u2019s a fairly steep learning curve, but\u2026once you get past that, then it\u2019s really easy to use.\u201d\r\n\r\nThere was a significant focus on making the site accessible and simple, so Pandey included pop-up windows with additional information. Alternative text was also added to images to help individuals who use assistive devices. The app is hosted on NOAA\u2019s GeoPlatform\u2014which provides geospatial data, maps, and analytics to the public\u2014but Gray\u2019s Reef team members have direct access to it and can edit and adjust the experience based on user feedback."},{"acf_fc_layout":"image","image":566212,"image_position":"right","orientation":"vertical","hyperlink":""},{"acf_fc_layout":"content","content":"\u201cIt was really about making it as immersive as it is easy to use,\u201d Pandey said. \u201cYou can look at different buttons and get a sense of exactly what you\u2019re going to experience when you click on [one] and go to that [page].\u201d\r\n\r\nThe final site includes several pages. The main page showcases an introductory video on the purpose of the site and why the information is important. Another section, on preparing to go to Gray\u2019s Reef, displays information on the reef\u2019s habitats via an ArcGIS StoryMaps narrative. It also includes videos of some of the animals that live on the reef, like black sea bass and a school of ladyfish. Another section details the regulations of the sanctuary and the reef\u2019s research area. Additionally, there are sections focused on community science, such as how to participate in a catch-and-release program for shallow-water fish, and the future of fishing at Gray\u2019s Reef."},{"acf_fc_layout":"content","content":"

Reaching a Broader Segment of Society<\/h2>\r\nThe new Gray\u2019s Reef best fishing practices experience launched in November 2021, and the results have been outstanding. It became one of the top 10 experiences on the sanctuary\u2019s website, and it was the one that visitors spent the most time on.\r\n\r\nAccording to Crimian, anglers are enjoying the new site and were major contributors to the content, which they see reflected in the experience. Additionally, the site has allowed the Gray\u2019s Reef team to reach a larger portion of recreational fishers, said Elliott Lam, state program manager at Gray\u2019s Reef National Marine Sanctuary.\r\n\r\n\u201cWhen we go out to talk with local [fishers], we end up talking with the ones that are living at the coast, where we are, but not necessarily encompassing all the ones that travel down\u2026from other parts of the state or the region,\u201d Lam said. \u201cBy having access to this year-round, at their convenience, they get to have the same content of a new fisher orientation as they would get from one of our in-person meetings.\u201d\r\n\r\nThe visual components of the experience are exciting for Rogers, who believes the team can reach more people with multimedia elements, such as 360-degree videos of the reef, slideshows, and maps. Despite having to curtail in-person events for a while, the website has been a great way to enhance engagement with the public.\r\n\r\n\u201cIt\u2019s our obligation to make sure we are reaching a broad segment of society\u2026and that we are speaking in a language that the general public understands,\u201d Rogers said. \u201cProducts like these are more engaging\u2026so it\u2019s going to hit a broader community.\u201d"},{"acf_fc_layout":"image","image":566222,"image_position":"left","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"Having all the different sections housed in one site has improved information gathering as well. Because each of the partners on the project has its own website, it helps that the site built with Experience Builder can bring all that information together in one place. This makes it easier for users to absorb content while also providing an interactive experience, according to Prueitt.\r\n\r\nPandey enjoyed using Experience Builder as well. Once he had created a custom template with the app builder, he was able to customize and expand on it. Staff members at Gray\u2019s Reef can also now update the site, even if they don\u2019t have any experience with coding. This means that Gray\u2019s Reef no longer has to hire specialists to do this.\r\n\r\n\u201cShould the team [members] decide they want to add pieces to it or construct something similar, it\u2019s a template. You just kind of continue to add more sections or buttons to modify things,\u201d said Pandey. \u201cA lot of that work doesn\u2019t need to be redone, which is really nice.\u201d"},{"acf_fc_layout":"content","content":"

Looking Forward to More Collaboration<\/h2>\r\nThe Gray\u2019s Reef team has already built a similar scuba diving site with Experience Builder and looks forward to using the tool to create additional resources for visitors. Rogers said that other sanctuaries are interested in creating similar sites as well, so the team hopes for more opportunities to collaborate with other groups.\r\n\r\n\u201cThat\u2019s where the strength is in [Experience Builder],\u201d he said. \u201cIt\u2019s not coming from one voice. It\u2019s coming from a collection of information from various partners. And that really builds trust and believability into these things when you see it coming from multiple sources.\u201d\r\n\r\nRogers also believes that this is only the beginning of efforts at Gray\u2019s Reef to use apps like this to reach people.\r\n\r\n\u201cI can imagine that more dynamic content\u2014like this site built with Experience Builder\u2014is going to receive a lot more visitation and longer exploration of our web content,\u201d he said."}],"references":null},"yoast_head":"\nMarine Sanctuary Builds a New Experience to Engage with the Fishing Community | Winter 2023 | ArcNews<\/title>\n<meta name=\"description\" content=\"A dynamic and interactive web app now educates visitors on critical issues and best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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