{"id":74912,"date":"2019-02-01T14:01:10","date_gmt":"2019-02-01T22:01:10","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=arcnews&p=74912"},"modified":"2022-08-29T09:24:01","modified_gmt":"2022-08-29T16:24:01","slug":"the-science-of-where-in-action","status":"publish","type":"arcnews","link":"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/the-science-of-where-in-action","title":{"rendered":"The Science of Where in Action"},"author":1312,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[10932],"tags":[811,311,157952,661,138062],"arcnews_issues":[47032],"class_list":["post-74912","arcnews","type-arcnews","status-publish","format-standard","hentry","category-esri-user-conference","tag-aquaculture","tag-data-driven","tag-environment","tag-operational-intelligence","tag-science","arcnews_issues-fall-2017","arcnews_sections-news"],"acf":{"short_description":"Users Showcased Incredible GIS Work at the 2017 Esri User Conference.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"

Users Showcased Incredible GIS Work at the 2017 Esri User Conference<\/h2>\r\nTaylor Shellfish Farms of Shelton, Washington, takes The Science of Where to Puget Sound to sustainably produce Manila clams, Pacific and Shigoku oysters, mussels, and geoduck."},{"acf_fc_layout":"image","image":74922,"image_position":"right","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"In Canada, Shock Trauma Air Rescue Service (STARS) uses The Science of Where to transport critically ill and injured patients via helicopter.\r\n\r\nThe Chesapeake Conservancy in Annapolis, Maryland, puts The Science of Where to work to prioritize conservation efforts in the Chesapeake Bay.\r\n\r\nAnd The Science of Where gives Oakland County, Michigan, the ability to share information about topics as diverse as economic development, delinquent taxes, and opioid addiction.\r\n\r\nTo accomplish all this, The Science of Where must be versatile, agile, and powerful. But what is this science? And from where does it derive its capabilities?\r\n\r\nThe answers to these questions came at the 2017 Esri User Conference (Esri UC), the largest annual gathering of GIS users in the world. This year\u2019s event, held in July in San Diego, California, drew almost 18,000 people from the United States, Canada, the United Arab Emirates, Japan, Germany, Ecuador, and dozens of other countries.\r\n\r\n\u201cFor this conference, we have a theme called The Science of Where,\u201d said Esri president Jack Dangermond as he welcomed the crowd at a packed Plenary Session in the San Diego Convention Center. But the phrase is more than a mantra. Behind the words is a system of understanding driven by science, technology, and people."},{"acf_fc_layout":"image","image":74932,"image_position":"left","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"\u201cIt\u2019s the science of geography and the technology of GIS,\u201d Dangermond said. \u201cThe Science of Where is a framework for applying science to almost everything.\u201d\r\n\r\nAs a \u201cmetascience,\u201d according to Dangermond, GIS is underpinned by geography, data science, modeling, analytics, visualization, and computer science.\r\n\r\n\u201cAt its heart,\u00a0[GIS]<\/em>\u00a0is a system of insight where we can do spatial analytics, look at relationships, and approach problem-solving in a holistic way,\u201d he said.\r\n\r\nDangermond underscored the importance of people to The Science of Where, all working together to use GIS to confront problems such as pollution, loss of nature, climate change, food shortages, social conflict, and natural disasters. Keynote speaker Dr. Geoffrey West, a renowned theoretical physicist, encouraged the audience to think about how we sustainably organize society, given that clusters of people\u2014cities\u2014put intense pressure on the world\u2019s resources while they also facilitate innovation.\r\n\r\n\u201cWe are going to have to do everything we possibly can to better understand and\u2026collaborate to address\u00a0[these issues]<\/em>,\u201d Dangermond said\u2014just like the city of Dubai is with its Smart Dubai program. As HE Dr. Aisha Bint Butti Bin Bishr, director general of the Smart Dubai Office, and her colleagues demonstrated, GIS\u2014and the cooperation that it cultivates\u2014is a key element of making the emirate safer; more seamless; and, ultimately, the happiest city on earth."},{"acf_fc_layout":"image","image":74942,"image_position":"right","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"The challenges may be great, but Dangermond is an optimist. \u201cCan we make a difference with our work and turn\u00a0[things]<\/em>\u00a0around?\u201d he asked. \u201cMy view is,\u00a0Yes<\/em>, we can!\u201d\r\n

The Science of Where to Sustainably Farm Shellfish<\/h2>\r\nLocation has always been critical to Taylor Shellfish Farms, which grows shellfish sustainably on 12,000 acres of leased or owned tide land and owns and operates three oyster bars in Seattle. Yet this fifth-generation, family-owned business has only been employing Esri technology for one year. The Taylor family and employees now use GIS to map their 30 farming sites, analyze farming conditions, identify the best growing areas for different shellfish species, and conduct surveys to meet environmental requirements.\r\n\r\n\u201cWhen I started at Taylor, we were using hand-drawn maps, and I knew there had to be a better way,\u201d said Erin Ewald, assistant director of regulatory and environmental compliance for the business. \u201cSo\u00a0[we]<\/em>\u00a0are modernizing our company through GIS.\u201d"},{"acf_fc_layout":"image","image":74952,"image_position":"left","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"Taylor Shellfish Farms didn\u2019t start small. Since September 2016, the company has adopted ArcGIS Online; ArcGIS Pro; Esri Story Maps; Drone2Map for ArcGIS; and multiple mobile apps including Explorer for ArcGIS, Survey123 for ArcGIS, Collector for ArcGIS, and Workforce for ArcGIS.\r\n\r\n\u201cOur company is growing in both size and geographic reach, and these mobile apps are leading the way in our digital transformation,\u201d said Ewald. \u201cWe\u2019re now able to take our real-time business, operations, and environmental data onto the farms with us.\u201d\r\n\r\n\u201cIn Samish Bay, the tide can recede over a mile to expose large, sandy tidal flats rich with nutrients. We grow oysters, clams, and geoduck here,\u201d said Nyle Taylor, the farm\u2019s project coordinator, who stressed that the word\u00a0geoduck is actually pronounced \u201cgooey duck.\u201d In this bay and others, farm managers can view a map of farming areas on their smartphones and add information to it\u2014using a sketching tool, for example, to suggest areas where the farm might expand."},{"acf_fc_layout":"image","image":74962,"image_position":"right","orientation":"vertical","hyperlink":""},{"acf_fc_layout":"content","content":"\u201cThis ability to take a wealth of GIS data into the field\u2026helps us understand the environment we\u2019re working in,\u201d Ewald said. \u201cAs we combine this new understanding with generations of experience in a suitability analysis, we use this data to identify optimal growing areas for our different shellfish species.\u201d\r\n\r\nWith Survey123, Ewald can quickly configure digital surveys that workers use to collect environmental and other data for regulatory agencies. And Taylor Shellfish Farms now also maps out where to plant shellfish using drone-captured imagery processed with Drone2Map.\r\n\r\n\u201cLaying out farm beds prior to using Drone2Map was a boots-on-the ground approach,\u201d Taylor said. \u201cDrone imagery revolutionizes how we do it. Using a digital terrain model, it\u2019s easy to see the natural drainages in the beach. We can build our beds around these to avoid our seed being washed away.\u201d\r\n

The Science of Where\u2014and How\u2014to Save Lives<\/h2>\r\nAt Shock Trauma Air Rescue Service, planning for dynamic situations is how the Canadian nonprofit provides emergency medical care and transport to seriously ill and injured people. With The Science of Where, STARS can better manage its response to these emergencies.\r\n\r\nOperating mainly in remote areas of Alberta, British Columbia, Saskatchewan, and Manitoba, STARS helicopters are dispatched to medical emergencies such as heart attacks; strokes; and traffic, recreational, or industrial accidents. Much of the critical work goes on at the organization\u2019s Emergency Link Center (ELC), a 24-hour medical communications and dispatch center. That\u2019s where Kevin Hatch and Paul Wiles work, building technology that speeds up response times."},{"acf_fc_layout":"image","image":74972,"image_position":"left","orientation":"vertical","hyperlink":""},{"acf_fc_layout":"content","content":"For example, STARS is using GIS to automate the standard operating procedures (SOPs) it follows to determine whether a helicopter needs to be sent to an incident. \u201cWe use a dynamic set of SOPs to tell our dispatchers precisely what they need to know so they can make that decision,\u201d Hatch, a telecommunication specialist for STARS, told the audience.\r\n\r\nThe ELC uses ArcGIS GeoEvent Server to provide dynamic SOPs as each incident unfolds, from what procedures to follow before deciding to send a helicopter to what to do as the mission evolves. A model created with ArcGIS GeoEvent Manager generates the dynamic SOPs. \u201cIt tells us what we need to know and when we need to know it,\u201d said Wiles, a GIS and telephony technologist for STARS. \u201cThis improves efficiency, reduces human error, and helps us ensure the best life-saving decisions are made.\u201d\r\n\r\nTo illustrate how dynamic SOPs can help once a mission is under way, Hatch showed the audience a one-car rollover in Banff National Park. STARS decided to send a helicopter to the scene, where two people were trapped in a vehicle and a third person had been ejected."},{"acf_fc_layout":"image","image":74982,"image_position":"right","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"\u201cNow\u00a0[that]<\/em>\u00a0we\u2019ve assigned a resource, GeoEvent has created a new feature, which uses the AVL\u00a0[automatic vehicle location]<\/em>\u00a0of the helicopter,\u201d Hatch said. \u201cUsing factors such as the status of the aircraft and the base\u00a0[from which]<\/em>\u00a0it was dispatched, the SOPs are instructing the dispatcher to perform actions such as giving updates to our pilots and air medical crews.\u201d GeoEvent Server will even alert a dispatcher if an action, such as securing a landing zone, is missed.\r\n\r\n\u201cWhen we talk about dynamic SOPs, mapping, spatial analysis, innovation, and engagement, what we are really talking about is improving the tools our team uses to help us make more success stories,\u201d Hatch said. \u201cAt the end of the day, it\u2019s about the patient.\u201d\r\n

The Science of Where Pollution Gets Cleaned Up<\/h2>\r\nAt the Chesapeake Conservancy, it\u2019s all about the bay\u2014the Chesapeake Bay. The largest estuary in the United States and the third largest in the world, the Chesapeake Bay stretches 200 miles along the mid-Atlantic coast. The watershed that feeds it occupies more than 64,000 square miles in six states and is home to more than 18 million people.\r\n\r\nFor a century, the health of the Chesapeake Bay was beset by pollution, population growth, and changes in land use. Over the last four decades, focused efforts have brought the bay back from the brink of destruction."},{"acf_fc_layout":"image","image":74992,"image_position":"left","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"\u201cBut we still have a long way to go,\u201d said Jeff Allenby, director of conservation technology for the Chesapeake Conservancy.\r\n\r\nGiven that so many cities, counties, and states have a stake in restoring the Chesapeake Bay, the conservancy has embraced technology to prioritize restoration projects. While datasets like the National Land Cover Database have informed regional cleanup efforts, smaller entities were using different sets of data. This made it difficult to implement targeted conservation projects.\r\n\r\nFor 18 months, the conservancy worked for the Chesapeake Bay Program and with partners such as the University of Vermont Spatial Analysis Laboratory and WorldView Solutions Inc. to create an ultra-high-resolution land-cover dataset for the entire watershed. It was released in December 2016.\r\n\r\nAlmost immediately, the conservancy\u2019s partners began asking when it was going to update the data. But this was costly and time-consuming. So, using ArcGIS Pro, the Chesapeake Conservancy employed imagery from the National Agriculture Imagery Program (NAIP) to create a new false-color image of the region and segment it, streamlining the entire land classification workflow into one processing model.\r\n\r\n\u201cArcGIS Pro is reducing the amount of time that it takes us to go from raw imagery to land cover,\u201d Allenby told the audience.\r\n\r\nTo classify more than two terabytes of the most recent NAIP imagery, it would take the conservancy just over 150 hours instead of more than 2,500 hours. Additionally, the conservancy can classify land cover in just one area or, using ArcGIS Image Server in Microsoft Azure, create land-cover classifications for all 206 counties in the watershed. This enables the conservancy and its partners to better understand how development in one place might affect the entire bay.\r\n\r\n\u201cOnce we know our priorities, we can create customized action maps for our local partners,\u201d said Cassandra Pallai, the conservancy\u2019s geospatial program manager. \u201cTogether, Image Server and the processing capacity of the cloud are enabling us to spend less time making the data that we need to meet our goals and more time on conservation.\u201d (Read the full\u00a0ArcNews<\/em>\u00a0article<\/a>\u00a0about this project.)\r\n

Extending The Science of Where<\/h2>\r\nOakland County, Michigan, is working with its own municipalities by expanding GIS use beyond the knowledgeable few. The county can build a map or app once, pay for it once, and allow everyone to benefit.\r\n\r\n\u201cThrough Web GIS, we\u2019ve grown our distributed GIS model by combining the value of our many collaborative systems of record\u00a0[into]<\/em>\u00a0a powerful system of systems, which allows us\u2026to branch out to all our municipalities, businesses, and citizens,\u201d said Phil Bertolini, Oakland County\u2019s deputy county executive and chief information officer.\r\n\r\nHe showed the audience the Access Oakland Open Data Portal, which uses maps to promote economic programs and attract new businesses. The Medical Main Street map, for example, underscores Oakland County\u2019s thriving health care industry, and Global Oakland markets southeastern Michigan as an advantageous destination for businesses from around the world to open new locations.\r\n\r\n\u201cTo date, we have more than 400 new businesses located in Oakland County with an economic investment of $3.9 billion,\u201d said Bertolini.\r\n\r\nThe success of these open data initiatives spurred Bertolini to challenge his team to build up a new generation of GIS users in Oakland County."},{"acf_fc_layout":"image","image":75002,"image_position":"right","orientation":"vertical","hyperlink":""},{"acf_fc_layout":"content","content":"\u201cWhat was our approach?\u201d asked Tammi Shepherd, Oakland County\u2019s chief of application services. \u201cGrow our tree by finding and inspiring just one user, who would then add hundreds more.\u201d\r\n\r\n\u201cWe found that some branches grow through our cultivation, whereas others sprout almost entirely on their own,\u201d said Oakland County IT business analyst Mike Dagle, who, along with Shepherd, took the audience on a tour of how Oakland County transformed its GIS.\r\n\r\nThe team helped social media managers incorporate colorful maps into their Facebook, Twitter, and blog posts. It created a suite of apps to simplify how the tax administration department stakes notices on the properties of citizens who have not paid their taxes. Shepherd and Dagle and their colleagues helped the equalization division create an internal app that displays all the details about county properties, including parcel acreage, wetlands, and historical imagery. The team then added this app to its suite of standard product offerings, making it available for any municipality in the county to use and customize. GIS is now central to how Oakland County\u2019s water resources commissioner\u2019s office manages its assets, with the ArcGIS GeoAnalytics Server helping it prioritize and allocate scarce infrastructure resources. And finally, GIS maps and apps assist the county\u2019s public health office in administering and offering resources for residents affected by the opioid crisis.\r\n\r\n\u201cTwo years after challenging my team,\u201d said Bertolini, \u201cwe have hundreds more users in a distributed GIS model across our county departments and municipalities.\u201d (Read the\u00a0ArcNews<\/em>\u00a0article<\/a>\u00a0about open data at Oakland County, and see the\u00a0ArcNews<\/em>\u00a0article<\/a>\u00a0about how one of its municipalities used GIS to manage a community event.)\r\n

Holistic Thinking Made Easier<\/h2>\r\nHundreds of thousands of other organizations around the world employ GIS and The Science of Where\u2014including the United Parcel Service to optimize delivery routes and the emirate of Abu Dhabi to enhance government operations. The kind of holistic thinking they do is the only way to confront this planet\u2019s great challenges and turn things around. And that is precisely the kind of thinking that GIS and The Science of Where make easier."}],"references":null},"yoast_head":"\nThe Science of Where in Action | ArcNews | Fall 2017<\/title>\n<meta name=\"description\" content=\"Users Showcased Incredible GIS Work at the 2017 Esri User Conference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/the-science-of-where-in-action\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Science of Where in Action | ArcNews | Fall 2017\" \/>\n<meta property=\"og:description\" content=\"Users Showcased Incredible GIS Work at the 2017 Esri User Conference.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/about\/newsroom\/arcnews\/the-science-of-where-in-action\" \/>\n<meta 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