When creating thumbnails for items in ArcGIS Online, you can go beyond the basics and consistently use a unique style and\/or brand. Your style and brand can reflect on your organization or you as an individual.<\/p>"},{"acf_fc_layout":"image","image":308842,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"
Thumbnail style can be thought of as a distinctive visual appearance that can provide context for the content behind it.<\/p>\r\n
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Branding is a practice in which an organization creates a unique design that is easily identifiable, making one organization\u2019s contributions easily distinguishable from others.<\/p>\r\n
The importance of branding can be seen in search results that make it easy to recognize authoritative content. Each style and branding approach described in this article offers ways to help users find and anticipate content and distinguish your organization from others.<\/p>\r\n\r\n
Thumbnails can provide an obvious visual reference to the geographic context of the map, helping users anticipate what they will see when they open the item. While most thumbnails use a map to show that context, in the illustration at right, New York City used an easily recognizable photograph\u2014the Statue of Liberty.<\/p>\r\n\r\n
Sometimes thumbnails provide a visual cue to the content with graphics that deliver an expectation of subject matter.<\/p>\r\n
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Thumbnails for story maps, dashboards, apps, and models can highlight the functionality or tools provided.<\/p>\r\n
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