{"id":405622,"date":"2021-02-22T19:55:46","date_gmt":"2021-02-23T03:55:46","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=arcuser&#038;p=405622"},"modified":"2021-02-22T19:55:46","modified_gmt":"2021-02-23T03:55:46","slug":"mapwithpurpose","status":"publish","type":"arcuser","link":"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose","title":{"rendered":"Mapping with Purpose"},"author":1031,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[310802,25022,91],"tags":[431,465051],"arcuser_issues":[473092],"class_list":["post-405622","arcuser","type-arcuser","status-publish","format-standard","hentry","category-cartography-3","category-hands-on","category-mapping","tag-design","tag-information-products","arcuser_issues-arcuser-winter-2021"],"acf":{"short_description":"You have data, but that\u2019s not enough to make a map. You also need a purpose.","pdf":{"host_remotely":false,"file":405632,"file_url":""},"flexible_content":[{"acf_fc_layout":"blockquote","content":"You have data, but that\u2019s not enough to make a map. You also need a purpose."},{"acf_fc_layout":"content","content":"There\u2019s no point in making a map unless you have something to say. Making a map means making many decisions. Making decisions without guidance is hard. Making decisions toward a goal is easier.\r\n\r\nConsider these questions, ones that commonly come up when making a map:\r\nWhat should I title this map?\r\n<ul>\r\n \t<li>Which color scheme should I use?<\/li>\r\n \t<li>Should I include this layer on the map?<\/li>\r\n \t<li>Do I need a legend?<\/li>\r\n \t<li>Should I include a chart in the pop-ups?<\/li>\r\n \t<li>What should be the extent of this map?<\/li>\r\n \t<li>What medium should I use to share this map?<\/li>\r\n<\/ul>\r\nUntil you\u2019ve decided on your map\u2019s purpose, answering these questions will remain difficult.\r\n<h2>A Map without Intent<\/h2>\r\nI made the map in Figure 1 without knowing what I wanted to say. My lack of intent resulted in an uninteresting map. That\u2019s okay!"},{"acf_fc_layout":"content","content":"If I stopped my experimenting here and called the map in Figure 1 complete, what messages would be communicated to the reader?\r\n<ul>\r\n \t<li>Blueberries are not grown in the middle of Canada.<\/li>\r\n \t<li>Cumberland County, Nova Scotia, grows a lot of blueberries, considering its size.<\/li>\r\n \t<li>Your map will always convey some message. It\u2019s important to assess if it\u2019s the message you intended.<\/li>\r\n<\/ul>\r\n<h2>A Map That Communicates Intent<\/h2>\r\nYou can communicate your intended message more clearly if you design the map with that message in mind. If the messages listed above were intentional, rather than accidental, I might arrive at the map in Figure 2. Because I made that map knowing what I wanted to say, I made decisions that led to the following actions.\r\n<ul>\r\n \t<li>I added text to emphasize Cumberland County and compare it to its closest rival, Greater Vancouver.<\/li>\r\n \t<li>To make it easier to compare the relative colors, I zoomed in on the blueberry-growing regions and cut out the middle portion of the map that was empty.<\/li>\r\n \t<li>Removing the middle of the map also helped emphasize the lack of blueberry crops in central Canada.<\/li>\r\n \t<li>With its middle missing, the map was a bit disorienting. To compensate, I added a locator map, which also emphasizes the empty center of the map.<\/li>\r\n<\/ul>\r\n<h2>Changing the Map\u2019s Intent<\/h2>\r\nConsider a different map intention\u2014one that determines which region grows more blueberries, Quebec or the Maritime provinces. This intention is narrower and more focused and it results in a more effective and interesting map. Except for the basemap and projection, every other decision I made for this map differs from the previous two maps because I was guided by a different goal.\r\n\r\nQuebec is large, so showing blueberry crops as a percentage of total land area won\u2019t do it justice. By switching to proportional symbols, I can show Quebec as a major player in the blueberry industry. In 2016, Quebec and the Maritimes were almost perfectly tied for dominance in blueberry farming, so I added a chart to illustrate this. British Columbia and Ontario also grow blueberries, but they are not relevant to this map\u2019s goal, so I didn\u2019t show them.\r\n<ul>\r\n \t<li>The title is about the intent of the map, not the contents of the data.<\/li>\r\n \t<li>I outlined the regions that are being compared. The colors are faint, so they don\u2019t compete with the primary data.<\/li>\r\n \t<li>I chose a font that softens the tone of the map to avoid the appearance of competition between the two regions.<\/li>\r\n<\/ul>\r\n<h2>Showing a Different Intent<\/h2>\r\nConsider making a map to show that blueberries are the dominant berry crop grown in Canada. For the map shown in Figure 4, comparing blueberries to other berry crops was important. Symbolizing by charts allowed me to do that. Should I even make a map?\r\n\r\nIf you find that you\u2019re fighting with your map to make it say what you want it to say, consider other methods of presenting your data. In the example in Figure 4, do I need to show the geography? Could a single stacked bar chart (shown in Figure 5) convey my message more clearly? Sometimes the best map isn\u2019t a map.\r\n<h2>Having an Intention Makes the Difference<\/h2>\r\nIn all these examples, shifting the intention resulted in different choices and different maps. What is the intention of your map? Why are you making it? What do you want it to say?\r\n\r\nYou can phrase a map\u2019s intention as a goal. These are examples of goals that clarify a map\u2019s intention.\r\n<ul>\r\n \t<li>Help campers find their campsite and the nearest bathroom.<\/li>\r\n \t<li>Convince councillors that a new commercial development in your town will be beneficial.<\/li>\r\n \t<li>Educate children about the history of colonialism.<\/li>\r\n<\/ul>\r\nYou can phrase the map\u2019s intention as a statement. These are examples of statements that clarify a map\u2019s intention:\r\n<ul>\r\n \t<li>Our company offers better shipping services than our competitors.<\/li>\r\n \t<li>This is a remote region with great natural beauty and few services.<\/li>\r\n \t<li>This lake has been shrinking since 1965.<\/li>\r\n<\/ul>\r\nYou can phrase the map\u2019s intention as a question. These are examples of questions that clarify a map\u2019s intention:\r\n<ul>\r\n \t<li>Where are sensitive ecosystems most at risk in this country?<\/li>\r\n \t<li>Where should you locate a new health clinic?<\/li>\r\n \t<li>Which intersections have the most traffic accidents?<\/li>\r\n<\/ul>\r\n<h2>A Good Map Has Something to Say<\/h2>\r\nMake sure that your map doesn\u2019t just ask the question\u2014it should also answer it. Don\u2019t be afraid to state your intention outright. Consider making it the title.\r\n\r\nGone are the days when maps merely stored information. We have computers for that now. A good map has something to say.\r\n\r\nDownload <a href=\"https:\/\/bit.ly\/2Jp1qon\">MappingWithPurpose\u00a0<\/a> to view all the maps shown in this article and see how they were constructed in ArcGIS Pro. The primary dataset used in these maps is the Census of Agriculture 2016\u2014Crops layer from ArcGIS Living Atlas of the World, sourced from the Government of Canada 2016 Census of Agriculture."},{"acf_fc_layout":"image","image":405652,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"Experimenting with symbology, making charts, and exploring the attribute table are all important methods you should use to become familiar with your data. Never assume that you already know what your data says, or what you want to say with it. Making different maps is one method for arriving at your intention. <em>[An accompanying article in this issue, \u201cExplore Your Data First,\u201d shares techniques and tips for using ArcGIS Online for exploring your data and gaining a better understanding of it so that you can make maps that have purpose.]<\/em>\r\n\r\nBut it\u2019s important to distinguish between the maps you make for yourself\u2014the maps you make to help you explore your data\u2014and the maps you make to share with others. The maps you make to share should be purposeful.\r\n\r\n&nbsp;"},{"acf_fc_layout":"image","image":406692,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"If I stopped my experimenting here and called the map in Figure\u00a01 complete, what messages would be communicated to the reader?\r\n<ul>\r\n \t<li>Blueberries are not grown in the middle of Canada.<\/li>\r\n \t<li>Cumberland County, Nova Scotia, grows a lot of blueberries, considering its size.<\/li>\r\n \t<li>Your map will always convey some message. It\u2019s important to assess if it\u2019s the message you intended.<\/li>\r\n<\/ul>\r\n&nbsp;"},{"acf_fc_layout":"image","image":406712,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h2>A Map That Communicates Intent<\/h2>\r\nYou can communicate your intended message more clearly if you design the map with that message in mind. If the messages listed above were intentional, rather than accidental, I might arrive at the map in Figure 2. Because I made that map knowing what I wanted to say, I made decisions that led to the following actions.\r\n<ul>\r\n \t<li>I added text to emphasize Cumberland County and compare it to its closest rival, Greater Vancouver.<\/li>\r\n \t<li>To make it easier to compare the relative colors, I zoomed in on the blueberry-growing regions and cut out the middle portion of the map that was empty.<\/li>\r\n \t<li>Removing the middle of the map also helped emphasize the lack of blueberry crops in central Canada.<\/li>\r\n \t<li>With its middle missing, the map was a bit disorienting. To compensate, I added a locator map, which also emphasizes the empty center of the map.<\/li>\r\n<\/ul>\r\n<h2>Changing the Map\u2019s Intent<\/h2>\r\nConsider a different map intention\u2014one that determines which region grows more blueberries, Quebec or the Maritime provinces. This intention is narrower and more focused and it results in a more effective and interesting map.\r\n\r\nExcept for the basemap and projection, every other decision I made for this map differs from the previous two maps because I was guided by a different goal.\r\n\r\nQuebec is large, so showing blueberry crops as a percentage of total land area won\u2019t do it justice. By switching to proportional symbols, I can show Quebec as a major player in the blueberry industry.\r\n\r\nIn 2016, Quebec and the Maritimes were almost perfectly tied for dominance in blueberry farming, so I added a chart to illustrate this.\r\n\r\nBritish Columbia and Ontario also grow blueberries, but they are not relevant to this map\u2019s goal, so I didn\u2019t show them.\r\n<ul>\r\n \t<li>The title is about the intent of the map, not the contents of the data.<\/li>\r\n \t<li>I outlined the regions that are being compared. The colors are faint, so they don\u2019t compete with the primary data.<\/li>\r\n \t<li>I chose a font that softens the tone of the map to avoid the appearance of competition between the two regions.<\/li>\r\n<\/ul>\r\n&nbsp;"},{"acf_fc_layout":"image","image":406722,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h2>Showing a Different Intent<\/h2>\r\nConsider making a map to show that blueberries are the dominant berry crop grown in Canada. For the map shown in Figure 4, comparing blueberries to other berry crops was important. Symbolizing by charts allowed me to do that. Should I even make a map?\r\n\r\nIf you find that you\u2019re fighting with your map to make it say what you want it to say, consider other methods of presenting your data. In the example in Figure 4, do I need to show the geography? Could a single stacked bar chart (shown in Figure 5) convey my message more clearly? Sometimes the best map isn\u2019t a map.\r\n\r\n&nbsp;"},{"acf_fc_layout":"image","image":406732,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h2>Having an Intention Makes the Difference<\/h2>\r\nIn all these examples, shifting the intention resulted in different choices and different maps. What is the intention of your map? Why are you making it? What do you want it to say?\r\n\r\nYou can phrase a map\u2019s intention as a goal. These are examples of goals that clarify a map\u2019s intention.\r\n<ul>\r\n \t<li>Help campers find their campsite and the nearest bathroom.<\/li>\r\n \t<li>Convince councillors that a new commercial development in your town will be beneficial.<\/li>\r\n \t<li>Educate children about the history of colonialism.<\/li>\r\n \t<li>You can phrase the map\u2019s intention as a statement. These are examples of statements that clarify a map\u2019s intention:<\/li>\r\n \t<li>Our company offers better shipping services than our competitors.<\/li>\r\n \t<li>This is a remote region with great natural beauty and few services.<\/li>\r\n \t<li>This lake has been shrinking since 1965.<\/li>\r\n<\/ul>\r\nYou can phrase the map\u2019s intention as a question. These are examples of questions that clarify a map\u2019s intention:\r\n<ul>\r\n \t<li>Where are sensitive ecosystems most at risk in this country?<\/li>\r\n \t<li>Where should you locate a new health clinic?<\/li>\r\n \t<li>Which intersections have the most traffic accidents?<\/li>\r\n<\/ul>\r\n<h2>A Good Map Has Something to Say<\/h2>\r\nMake sure that your map doesn\u2019t just ask the question\u2014it should also answer it. Don\u2019t be afraid to state your intention outright. Consider making it the title. Gone are the days when maps merely stored information. We have computers for that now. A good map has something to say.\r\n\r\nDownload <a href=\"https:\/\/bit.ly\/2Jp1qon\">MappingWithPurpose<\/a> from\u00a0 to view all the maps shown in this article and see how they were constructed in ArcGIS Pro. The primary dataset used in these maps is the <a href=\"https:\/\/esriinc.maps.arcgis.com\/home\/item.html?id=965e32e9c3d84b84ac7ad5f2e5fd231b\">Census of Agriculture 2016\u2014Crops layer from ArcGIS Living Atlas of the World<\/a>, sourced from the Government of Canada 2016 Census of Agriculture."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mapping with Purpose<\/title>\n<meta name=\"description\" content=\"There\u2019s no point in making a map unless you have something to say. Making a map means making many decisions. Making decisions without guidance is hard. Making decisions toward a goal is easier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mapping with Purpose\" \/>\n<meta property=\"og:description\" content=\"There\u2019s no point in making a map unless you have something to say. Making a map means making many decisions. Making decisions without guidance is hard. Making decisions toward a goal is easier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose\" \/>\n<meta property=\"og:site_name\" content=\"Esri\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2021\/02\/mapwithpurpose_banner.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Esri\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose\",\n\t            \"name\": \"Mapping with Purpose\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\"\n\t            },\n\t            \"datePublished\": \"2021-02-23T03:55:46+00:00\",\n\t            \"description\": \"There\u2019s no point in making a map unless you have something to say. Making a map means making many decisions. Making decisions without guidance is hard. Making decisions toward a goal is easier.\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.esri.com\/about\/newsroom\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Mapping with Purpose\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/\",\n\t            \"name\": \"Esri\",\n\t            \"description\": \"Esri Newsroom\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"en-US\"\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/82e5143bcdebadf8fd64d84e503ca468\",\n\t            \"name\": \"Monica Pratt\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"en-US\",\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/\",\n\t                \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/08\/MonicaMug_agol2.jpg\",\n\t                \"contentUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/08\/MonicaMug_agol2.jpg\",\n\t                \"caption\": \"Monica Pratt\"\n\t            },\n\t            \"description\": \"Monica Pratt is the founding and current editor of ArcUser magazine, the executive editor of ArcNews magazine, the editor of Esri Globe and head of the Publications team at Esri. She has been writing on technology topics, specializing in GIS, for more than 30 years. Before joining Esri in 1997, she worked for newspapers and in the financial industry.\",\n\t            \"sameAs\": [\n\t                \"https:\/\/x.com\/ArcUser\"\n\t            ],\n\t            \"url\": \"\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mapping with Purpose","description":"There\u2019s no point in making a map unless you have something to say. Making a map means making many decisions. Making decisions without guidance is hard. Making decisions toward a goal is easier.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose","og_locale":"en_US","og_type":"article","og_title":"Mapping with Purpose","og_description":"There\u2019s no point in making a map unless you have something to say. Making a map means making many decisions. Making decisions without guidance is hard. Making decisions toward a goal is easier.","og_url":"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose","og_site_name":"Esri","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","og_image":[{"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2021\/02\/mapwithpurpose_banner.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@Esri","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose","url":"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose","name":"Mapping with Purpose","isPartOf":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/#website"},"datePublished":"2021-02-23T03:55:46+00:00","description":"There\u2019s no point in making a map unless you have something to say. Making a map means making many decisions. Making decisions without guidance is hard. Making decisions toward a goal is easier.","breadcrumb":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/mapwithpurpose#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/about\/newsroom"},{"@type":"ListItem","position":2,"name":"Mapping with Purpose"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/about\/newsroom\/#website","url":"https:\/\/www.esri.com\/about\/newsroom\/","name":"Esri","description":"Esri Newsroom","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/82e5143bcdebadf8fd64d84e503ca468","name":"Monica Pratt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/08\/MonicaMug_agol2.jpg","contentUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/08\/MonicaMug_agol2.jpg","caption":"Monica Pratt"},"description":"Monica Pratt is the founding and current editor of ArcUser magazine, the executive editor of ArcNews magazine, the editor of Esri Globe and head of the Publications team at Esri. She has been writing on technology topics, specializing in GIS, for more than 30 years. Before joining Esri in 1997, she worked for newspapers and in the financial industry.","sameAs":["https:\/\/x.com\/ArcUser"],"url":""}]}},"sort_order":"17","_links":{"self":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/arcuser\/405622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/arcuser"}],"about":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/types\/arcuser"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/users\/1031"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/arcuser\/405622\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/media?parent=405622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/categories?post=405622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/tags?post=405622"},{"taxonomy":"arcuser_issues","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/arcuser_issues?post=405622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}