{"id":47802,"date":"2018-08-07T10:44:14","date_gmt":"2018-08-07T17:44:14","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=arcuser&#038;p=47802"},"modified":"2024-04-18T14:33:54","modified_gmt":"2024-04-18T21:33:54","slug":"make-your-story-map-successful","status":"publish","type":"arcuser","link":"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/make-your-story-map-successful","title":{"rendered":"Make Your Story Map Successful"},"author":1031,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[10682,24992],"tags":[1281],"arcuser_issues":[24952],"class_list":["post-47802","arcuser","type-arcuser","status-publish","format-standard","hentry","category-esri-story-maps-apps","category-special","tag-visualization","arcuser_issues-arcuser-summer-2018"],"acf":{"short_description":"Tips for making your Esri Story Map app compelling.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"pdf","file":53522},{"acf_fc_layout":"blockquote","content":"Following these tips will help you wow readers of your Esri Story Maps apps every time."},{"acf_fc_layout":"content","content":"<h2>1. Connect with Your Audience<\/h2>\r\nWho are your readers? Before you build your story map, think about who will be seeing it. Craft your text, maps, and other content to suit your audience. Avoid jargon. Use accessible language. It\u2019s not about dumbing down; it\u2019s about striving for clarity and simplicity.\r\n<h2>2.\u00a0Lure People In<\/h2>\r\nStart your story map with a bang. For your cover image, choose one that\u2019s exciting and attractive. Make sure your title is active and descriptive. While a title like <i>A Walking Tour of Springfield<\/i> is okay, <i>Discover the Hidden Treasures of Springfield<\/i> is better, but don\u2019t be ambiguous about the location. Make it clear that you are talking about Springfield, Illinois, not Springfield, Massachusetts.\r\n\r\nAfter you lure them in, keep people reading your map. Put the map\u2019s core concepts at the beginning rather than the end. Don\u2019t include outbound hyperlinks in your introduction. They could distract readers and dissuade them from navigating through your story. Put those links at the end of the map."},{"acf_fc_layout":"storymap","title":"K\u012blauea: Fountains of Fire","description":"Start you story map with an eye-catching opening image or video. This story map uses dramatic footage of Kilauea erupting obtained from the USGS. \r\n","storymap_url":"https:\/\/storymaps.esri.com\/stories\/2018\/kilauea\/index.html"},{"acf_fc_layout":"content","content":"<h2>3.\u00a0Choose the Best User Experience<\/h2>\r\nThere are many styles of Esri Story Maps apps templates. Go to the <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-storymaps\/classic#s=0\">Story Maps Gallery<\/a> to see examples of creative approaches to storytelling as well as general best practices.\r\n\r\nChoose one with a user experience appropriate for your story. Story Map Tour is great if you have lots of places with photos and short captions. If you have more text, the Story Map Journal might be better. If you want your audience to be able to compare different maps, Story Map Series makes the most sense. For a long, less structured narrative that people read like a web page, use Story Map Cascade.\r\n\r\nBrowse all Esri\u2019s templates to decide which one makes the most sense for your map. Each template has a tutorial page that guides you through the authoring process. Once you have picked a template, take the template tutorial."},{"acf_fc_layout":"storymap","title":"Seven Wonders: Natural World","description":"The Seven Natural Wonders, a conservation effort initiated in 2008, seeks to raise awareness of the most remarkable natural places and phenomena of Planet Earth\u2014and beyond.","storymap_url":"https:\/\/storymaps.esri.com\/stories\/2018\/wonders-nature\/"},{"acf_fc_layout":"content","content":"<h2>4.\u00a0Make Easy-to-Read Maps<\/h2>\r\nYou can create your web maps in ArcGIS Online first and reference them when building your story map. Some templates also let you create and edit maps within their interactive builders. No matter which approach you use, make sure your maps are as simple, clear, and user-friendly as possible.\r\n\r\nYou can add your data to ArcGIS Online web maps in many formats, including tabular data from spreadsheets. Combine your data with the authoritative data published by Esri and other leading agencies. Choose an appropriate basemap. In many cases, a simple gray basemap may be better than satellite imagery.\r\n\r\nIncorporate cartography that matches your project. Edit your map to eliminate unnecessary detail. Think about what custom pop-ups, legends, and symbology you want to provide to deliver your map\u2019s message.\r\n<h2>5.\u00a0Strive for Simplicity<\/h2>\r\nStories are distillations. The more you remove nonessential elements, the more effectively you can communicate. Remember that attention spans are short in the digital age, so shorten your text and simplify your maps\u2014and then go back and do it again. A person should not have to get to the fifth or sixth section of your story map to understand its underlying concepts and mission."},{"acf_fc_layout":"storymap","title":"Mapping Incomes","description":"Income disparities are real\u2014and getting more extreme. A close look at maps of income distribution in U.S. cities reveals subtleties and surprises.","storymap_url":"https:\/\/storymaps.esri.com\/stories\/2018\/mapping-incomes\/index.html"},{"acf_fc_layout":"content","content":"<h2>6.\u00a0Reach Your Audience<\/h2>\r\nNow that you\u2019ve finished your story map, make sure it gets in front of its target audience. You can share your work publicly or restrict it so it can only be accessed by people in your organization. Promote your published story map by linking to it, embedding it in your website, writing a blog post about it, sharing it on social media, or including it in your newsletter."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make Your Story Map Successful | Summer 2018 | ArcUser<\/title>\n<meta name=\"description\" content=\"Tips for making your Esri Story Map app compelling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/make-your-story-map-successful\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make Your Story Map Successful\" \/>\n<meta property=\"og:description\" content=\"Tips for making your 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