{"id":41212,"date":"2018-11-07T13:22:29","date_gmt":"2018-11-07T21:22:29","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=arcwatch&p=41212"},"modified":"2025-03-18T11:20:25","modified_gmt":"2025-03-18T18:20:25","slug":"back-to-basics","status":"publish","type":"arcwatch","link":"https:\/\/www.esri.com\/about\/newsroom\/arcwatch\/back-to-basics","title":{"rendered":"Back to Basics"},"content":{"rendered":"","protected":false},"author":651,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[121252,401,11022],"tags":[17662,118382,151552,1171,351],"arcwatch_issues":[23212],"class_list":["post-41212","arcwatch","type-arcwatch","status-publish","format-standard","hentry","category-geodesign","category-government","category-thought-leader","tag-3d","tag-government","tag-hub","tag-open-data","tag-planning","arcwatch_issues-april-2018"],"acf":{"short_description":"If you use ArcGIS in any way, shape, or form, Scott Morehouse had a big hand in bringing your software to life.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"Scott Morehouse has spent more than three decades steering the software development ship at Esri. If you use ArcGIS in any way, shape, or form, Morehouse had a big hand in bringing your software to life.\r\n\r\nThe geographer and computer scientist cut his teeth on computer mapping at the Harvard Laboratory for Computer Graphics and Spatial Analysis at Harvard University in the late 1970s. That's the same lab where Esri president Jack Dangermond worked years earlier, though the two men never crossed paths there."},{"acf_fc_layout":"image","image":41232,"image_position":"right","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/07\/backtobasics1-lg.jpg"},{"acf_fc_layout":"content","content":"With its Tektronix terminals and whiteboards to work on, the lab at Gund Hall was an incubator for the ideas on how to design and build computer mapping software. Morehouse was part of the team that developed ODYSSEY, a vector GIS and a forebear of Esri's first commercial GIS software, ARC\/INFO. After meeting Morehouse at a conference in Maine, Dangermond hired the smart, young software developer in 1981 to design and launch ARC\/INFO and, later, the\u00a0ArcGIS<\/a>\u00a0product line.\r\n\r\nFive years ago, Morehouse decided to change course professionally. He left his longtime role as Esri\u2019s director of software development to work with small research and development teams at Esri on civic engagement and urban systems that use GIS technology.\r\n\r\nWhile the projects are new, the ideas on which they are based are rooted in the original mission of Esri, when it started as a land-use consulting company in 1969: fostering well-informed urban design<\/a>.\r\n\r\nWork on the frameworks for the Urban and Hub systems is well under way. Esri recently launched the\u00a0ArcGIS Hub<\/a>\u00a0product to support participatory government and has moved into the 3D GIS sphere in urban landscape modeling.\r\n\r\nMorehouse and Dangermond both started their careers with a strong interest in data-driven land-use planning coupled with the idea of civic engagement. \"You're rethinking the whole game?\" Dangermond asked Morehouse during a brief conversation onstage at the 2018\u00a0Geodesign Summit<\/a>, held earlier this year at Esri headquarters in Redlands, California.\r\n\r\n\"I've gone back to basics,\" said Morehouse. \"I want to build systems that serve people\u2014systems to guide, direct, or organize the civic process.\"\r\n\r\nMorehouse recently took time to talk more extensively about these projects. His comments have been edited for conciseness."},{"acf_fc_layout":"image","image":41242,"image_position":"right","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/07\/backtobasics2-lg.jpg"},{"acf_fc_layout":"content","content":"

What's your role today at Esri?<\/h3>\r\nMorehouse:<\/strong>\u00a0I direct the Esri research and development [R&D] centers in Washington, DC; Zurich, Switzerland; and Beijing, China. I have two initiatives I am working primarily on now. One is the Hub system framework, which is the environment for citizen engagement and collaboration. The other is this Urban system framework, which is about envisioning and supporting the development\/redevelopment\/planning process."},{"acf_fc_layout":"image","image":41252,"image_position":"right","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/07\/backtobasics3-lg.jpg"},{"acf_fc_layout":"content","content":"

What does \"going back to basics\" mean to you?<\/h3>\r\nMorehouse:<\/strong>\u00a0We invent systems to solve problems and serve a community of people. That's fundamentally where the GIS idea comes from, which is creating a system that can work with maps and geographic information and helps people do their work. It's a cool set of concepts that have been used across different domains\u2014cartography, forestry, military planning, city operations, and many others.\r\n\r\nWith our new work in the research and development of the Urban system and the Hub system, I've taken the same principles into account. If we want to create a system that helps a community of people work with their elected officials and their city government to more effectively manage their built environment and accomplish other civic goals, what would that system look like?\r\n\r\nMany people are applying a more generic GIS concept in urban governance and urban planning and local government use cases. As things have become more sophisticated from a technology standpoint, we realized that creating a system that focuses on the user's needs, concepts, and workflows\u2014and takes advantage of everything that we've done with the GIS platform\u2014would be really useful and valuable."},{"acf_fc_layout":"image","image":41262,"image_position":"right","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/07\/backtobasics4-lg.jpg"},{"acf_fc_layout":"content","content":"

So rather than each customer assembling its own civic engagement system from scratch using various ArcGIS software products, Esri could deliver it basically ready-made?<\/h3>\r\nMorehouse:<\/strong>\u00a0There's an opportunity for Esri to deliver this as a well-designed system with a commitment to sustain it with initiatives and user experiences.\r\n\r\nThe cities of Los Angeles and South Bend, Indiana, have begun to implement this Hub idea. Hub is like GIS. It's an idea for a process, and it is also technology that Esri is developing as a commercial off-the-shelf [COTS] framework or a product. And it's also an implementation that individual cities can do.\r\n\r\n[Visit\u00a0Los Angeles GeoHub<\/a>\u00a0to see an example of a Hub initiative, Vision Zero, which aims to reduce deaths from traffic collisions and improve pedestrian and bicyclist safety. In South Bend, the city used ArcGIS Hub to create the\u00a0Vacant Lots Opportunities<\/a>\u00a0initiative web page. The public and community organizations can use the site to explore ways to positively reuse vacant lots, such as by creating pocket parks or rain gardens. It's a digital space where government and community members can share information, provide feedback, and collaborate to decide what should be done with these vacant spaces.]"},{"acf_fc_layout":"image","image":41272,"image_position":"right","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/07\/backtobasics5-lg.jpg"},{"acf_fc_layout":"content","content":"

How do open data capabilities\u2014which governments can use to share open data for use by everyone from app developers to entrepreneurs to residents\u2014fit into the Hub idea?<\/h3>\r\nMorehouse:<\/strong>\u00a0The addition of open data capabilities to the ArcGIS platform was the germ of getting people together around the table, the idea being that if we just put some data in the middle of the table, then everybody could gather around that data. The activists and the startup companies and the different [governmental] departments could at least have a more intelligent conversation because it was data driven.\r\n\r\nEveryone said, \"This is great.\" We thought that if we put the data there, wonderful things would just happen.\r\n\r\nAnd if you were [savvy] enough to know how to turn a spreadsheet into something interesting, you could do something there. How many people can take a spreadsheet of trash collection data and turn it into understanding? [The question is], How can we create a sustainable system framework for such applications?"},{"acf_fc_layout":"content","content":"

So something needed to be done beyond creating open data sites to spur more collaborative civic engagement?<\/h3>\r\nMorehouse:<\/strong>\u00a0Open data is an incredibly important part of the idea. However, Esri believes that intentional design of good systems is a hard job. It doesn't just emerge magically from making data available. Design and a sustained implementation are essential parts of the process. So we said, okay, if having the information accessible and available in thiscollaborative way is a great idea, what is it that people really want to do? And how do we just not make these things be giant data dumps of semiobsolete information? That's what led us from open data sites to the Hub. With the Hub, the notion is that you basically have a purpose for making information available and for collaborating. And the purpose is what we call an initiative. Initiatives could be centered around affordable housing, homelessness, or whether building a new basketball stadium is a good idea.\r\n\r\nIf a city or utility wants to involve a community of collaborators from outside its organization\u2014such as startups and citizens\u2014what are the initiatives they want to tackle?\r\n\r\nAn example people often use is Vision Zero for pedestrian safety. The vision is reducing pedestrian deaths. We can organize a lot of information and activities around that: identifying and fixing dangerous intersections, learning where and why pedestrian accidents are happening, and finding ways to get bicyclists and drivers to safely share the road."},{"acf_fc_layout":"image","image":41292,"image_position":"right","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/07\/backtobasics7-lg.jpg"},{"acf_fc_layout":"content","content":"

Are there currently tools in ArcGIS Hub to collaborate interactively on initiatives?<\/h3>\r\nMorehouse:<\/strong>\u00a0Yes, there are collaborative tools within ArcGIS Hub, and more will be added. For a traffic safety initiative, you will be able to see, for example, a dashboard with traffic accident statistics, a map produced from an analysis that shows the safe streets and less safe streets, and an analysis of what have been identified as dangerous intersections. And then, here is a question to answer: Are there any dangerous intersections near you? If so, you can report them through this survey form. And here's a series of meetings that will be taking place, where you can meet the people who are drawing the stripes on your road that separate the bicycles from the cars. You can talk to them about what they are doing in your neighborhood.\r\n

Will Hub systems be designed to get people more deeply involved in the planning process?<\/h3>\r\nMorehouse:<\/strong>\u00a0People who are interested in participating and contributing can do so at a deeper level. Say you are in a bicycle club and you have a passion as an activist to help [planners] get the design right\u2014you can join the group that's associated with this initiative and do more: get access to data, make your own maps, and contribute those to the initiative page. That's already starting to happen."},{"acf_fc_layout":"image","image":41322,"image_position":"right","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/07\/backtobasics8-lg.jpg"},{"acf_fc_layout":"content","content":"

What's coming next?<\/h3>\r\nMorehouse:<\/strong>\u00a0We've created this contextual Hub framework. We've made the data available. But it's still difficult for people to build apps for the initiatives and figure out how to do this well. So we are building more functionality into ArcGIS Hub. Many organizations want to do surveys for their initiatives, where people can report things like dangerous intersections or report street trees that are damaged and need their cages fixed.\r\n\r\nSo we are going to build on it\u2014not just build more initiatives but build user experiences that allow people that use the system to configure and manage their own initiatives."},{"acf_fc_layout":"image","image":41302,"image_position":"right","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/07\/backtobasics9-lg.jpg"},{"acf_fc_layout":"content","content":"

What types of configurable user experiences will Esri provide?<\/h3>\r\nMorehouse:\u00a0<\/strong>We will provide opioid, homelessness, and Vision Zero initiative templates. There are also two economic development initiatives. One will help governments attract businesses to their communities. This is a template or framework that a city could use to feature or highlight its vacant office space or industrial or commercial land and attract investment. Every community has prime real estate it wants developed, and [officials] want to help people choose sites wisely. This initiative\u2014with an accompanying configurable app\u2014gives city governments the ability to show businesses that might want to locate in their community what the city can offer. For example, the businesses will be able to use the app to explore the city's infrastructure and demographics.\r\n\r\nThe second economic development initiative and app are designed to help cities showcase amenities and neighborhoods to help people who are considering a move to a community make informed choices as to where they want to live. People will be able to explore information about various neighborhoods, such as school and transit options.\r\n\r\nThe recent ArcGIS Hub release includes the two economic development initiatives, along with the tools to support them.\r\n\r\nBut we are in the early days with this Hub system. Over time, we will be doing more and more.\r\n

Please provide an overview of a 3D urban system powered with real-time information.<\/h3>\r\nMorehouse:<\/strong>\u00a0The Urban system framework is different from the Hub, but related. People are very interested in and need to understand the life of their city or town\u2014what's happening now\u2014and want to use that real-world information to plan and manage the development of the city as a good place for people to live and work. This starts with understanding in context. Where is the economic activity taking place? Where are the people who are at risk\u2014the elderly, the sick, the homeless? Where is the infrastructure breaking down? Where are the roads in need of repair?\r\n\r\nA lot of things can be considered as\u2014if you will\u2014instrumentation that you can place in the context of a model of your city. So you can say, \"Here's my city and I can see where the at-risk people are and the elderly. I can see that information now in relation to our services in a 3D environment\u2014just how you communicate what's going on.\r\n\r\nYou have this picture of your city that you can visualize with what we are calling indicators. There are indicators that relate to the population. There are indicators that relate to the way the city is operating. Where is the trash collection happening? Where are we resurfacing roads? There are indicators that relate to the physical infrastructure of the city, to economic investment and revenue, and so on.\r\n\r\nYou want to be able to understand and visualize not only the state of this urban landscape but also the actions that we [as residents] are paying for or that we [as city officials] are managing or that we [as planners or architects] are supposed to design well.\r\n\r\nAll the people around the table are interested in the health and life of the city, as well as where the projects are and what the zoning is. That is another aspect of this Urban system we are looking at\u2014it puts it in the context of making maps that communicate meaningful information."},{"acf_fc_layout":"image","image":41312,"image_position":"right","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/07\/backtobasics10-lg.jpg"},{"acf_fc_layout":"content","content":"

Why is it important to consider city operations in 3D?<\/h3>\r\nMorehouse:<\/strong>\u00a0Because 3D just is what it is. Why is it important to know that the emergency medical services team goes to the eighth floor instead of the door of a building? If I am a real estate person, why is it important to know the price per square foot on the first floor versus the price per square foot on the fiftieth floor?\r\n\r\nFundamentally, it's clear that these things about how a city works start being three-dimensional. The Urban system framework starts with the principle that cities are three-dimensional. The only reason they were ever shown on 2D maps is because they did not have three-dimensional vellum when they started making [planning] maps in 1880. If the designers and planners of 100 years ago had what we have now, they would have done things differently.\r\n\r\nCities are three-dimensional first. What does that mean? The value of apartments in a building aren't the same. The higher floors that overlook the park, for example, are more valuable than the lower floors. And more and more, mixed residential\/commercial projects need to be fundamentally in a three-dimensional view.\r\n\r\nThe units being rented, having values assigned, going through permit approvals, or generating 911 calls\u2014are spaces in buildings. They are not polygons on a map.\r\n

Are there other reasons that 3D models are important?<\/h3>\r\nMorehouse:<\/strong>\u00a0A 3D model of an urban landscape is also useful from a communication point of view.\r\n\r\nHow many times have you seen the choropleth maps of census tracts\u2014you know, those colored polygons that show income, poverty, population density, and so on? And you are never quite sure where your house is, because it is census geography. It doesn't grab you.\r\n\r\nBut imagine if you saw a three-dimensional model of your city where each set of buildings was colored by how many 911 calls were responded to or by how many permits were issued for kitchen remodels in this condo complex versus in that condo complex.\r\n\r\nHave you seen the walkability maps that people make for their city that show green areas where you can walk? Imagine if the buildings were colored by walkability rather than just the polygon colored by walkability\u2014that would\u00a0actually\u00a0<\/em>grab you\u2014that\u00a0<\/em>building would be good to live in because it's green.\r\n\r\nWatch a\u00a0<\/em>video<\/em><\/a>\u00a0of Morehouse speaking about how he got his start in computer mapping and how he came to work at Esri.<\/em>"}],"references":null},"yoast_head":"\nBack to Basics<\/title>\n<meta name=\"description\" content=\"If you use ArcGIS in any way, shape, or form, Scott Morehouse had a big hand in bringing your software to life.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/arcwatch\/back-to-basics\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back to Basics\" \/>\n<meta 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