{"id":773336,"date":"2026-05-15T14:07:36","date_gmt":"2026-05-15T21:07:36","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=arcwatch&#038;p=773336"},"modified":"2026-05-15T14:07:36","modified_gmt":"2026-05-15T21:07:36","slug":"use-an-ai-assistant-to-explore-the-pickleball-market","status":"publish","type":"arcwatch","link":"https:\/\/www.esri.com\/about\/newsroom\/arcwatch\/use-an-ai-assistant-to-explore-the-pickleball-market","title":{"rendered":"Use an AI Assistant to Explore the Pickleball Market"},"content":{"rendered":"","protected":false},"author":5342,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[10552,493435],"tags":[492232,493500,271,493501,177982],"arcwatch_issues":[493495],"class_list":["post-773336","arcwatch","type-arcwatch","status-publish","format-standard","hentry","category-arcgis-business-analyst","category-arcgis-business-analyst-2","tag-ai-assistants","tag-arcgis-business-analyst-web-app","tag-mapping","tag-pickleball","tag-tutorial","arcwatch_issues-may-2026","arcwatch_sections-the-tip"],"acf":{"short_description":"Create a color-coded map to find where potential customers play and determine the ideal location for a pickleball equipment store.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"ArcGIS Business Analyst Web App includes an AI assistant\u2014<a href=\"https:\/\/doc.arcgis.com\/en\/business-analyst\/web\/understand-business-analyst-assistant.htm\">Business Analyst assistant (preview)<\/a>\u2014to help you with map-based analytical workflows. The assistant can create complete maps based on a text prompt or be embedded in longer workflows to increase productivity, making it useful for new and experienced users alike.\r\n\r\nIn this tutorial, you are interested in expanding a business that sells equipment for pickleball, the <a href=\"https:\/\/usapickleball.org\/about-us\/organizational-docs\/pickleball-annual-growth-report\">fastest-growing sport in the United States<\/a>. Using the AI assistant, you\u2019ll generate a color-coded map that shows pickleball activity to help you decide where your next target market is. You\u2019ll also learn how the assistant can provide tips to improve your map.\r\n\r\nRequirements\r\n<ul>\r\n \t<li>ArcGIS organizational account with a publisher, facilitator, or administrator role (<a href=\"https:\/\/learn.arcgis.com\/en\/become-a-member\/\">see options for software access<\/a>)<\/li>\r\n \t<li>Business Analyst Web App<\/li>\r\n<\/ul>\r\n<h3><strong>Create a Project<\/strong><\/h3>\r\nTo start, you\u2019ll enable the assistant and create a project in Business Analyst Web App.\r\n\r\n1. Go to the <a href=\"https:\/\/bao.arcgis.com\/esriBAO\/login\/\">Business Analyst Web App<\/a> page.\r\n\r\n2. Sign in with your ArcGIS organizational account.\r\n\r\n<strong>Note:<\/strong> Your account must be licensed to use Business Analyst Web App. If you are the administrator of your organization, you can assign yourself a license. Otherwise, contact your administrator for permission.\r\n\r\n3. If necessary, close the <strong>Welcome<\/strong> or <strong>What\u2019s new in Business Analyst<\/strong> window.\r\n\r\n4. On the ribbon, point to (don\u2019t click) the <strong>Business Analyst assistant (preview)<\/strong> button. This will ensure that Business Analyst assistant (preview) is enabled.\r\n\r\n&nbsp;"},{"acf_fc_layout":"image","image":773340,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"If the assistant is available, a tooltip appears that reads <strong>Business Analyst assistant (preview)<\/strong>. If it\u2019s unavailable, a tooltip appears instructing you to contact your ArcGIS organization administrator to enable the assistant.\r\n\r\nOnce you confirm that the assistant is enabled, you can create a project.\r\n\r\n5. On the ribbon, confirm that the <strong>Home<\/strong> tab is selected."},{"acf_fc_layout":"image","image":773341,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"6. Click <strong>New project<\/strong>."},{"acf_fc_layout":"image","image":773342,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"7. In the <strong>Create project<\/strong> window, type \u201cPickleball Market Research\u201d for <strong>Project name<\/strong> and add your name or initials.\r\n\r\n<strong>Note: <\/strong>Two projects with the same name can\u2019t exist in the same ArcGIS organization. Adding your name or initials to the project name ensures that your project is unique.\r\n\r\n8. Click <strong>Create<\/strong>.\r\n\r\nA message appears, explaining that the project is being created. When it finishes, a confirmation message appears.\r\n\r\n9. In the confirmation message, check <strong>Open new projects as soon as they are created<\/strong> and click <strong>OK<\/strong>. The project appears.\r\n\r\nBefore you continue, you\u2019ll confirm that you\u2019re using a data source appropriate for your area of interest, which is in the United States.\r\n\r\n10. On the ribbon, confirm that <strong>Data source<\/strong> is set to <strong>USA (Esri 2025)<\/strong> or, if available, a more recent year."},{"acf_fc_layout":"image","image":773344,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"There is data available for <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/get-started\/what-is-esri-demographics.htm\">170 countries<\/a>. While this tutorial will use data from the United States, the assistant can also generate maps using data from other countries.\r\n<h3><strong>Generate a Map<\/strong><\/h3>\r\nNext, you\u2019ll explore the demand for pickleball by using Business Analyst assistant (preview). The assistant uses a large language model (LLM) to recommend workflows such as creating maps, locating points of interest, and generating reports by interpreting text prompts.\r\n\r\n1. On the ribbon, click the <strong>Business Analyst assistant (preview)<\/strong> button."},{"acf_fc_layout":"image","image":773345,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"The <strong>Assistant (preview)<\/strong> window appears.\r\n\r\nBusiness Analyst assistant (preview) helps new users learn how to use Business Analyst Web App and guides experienced users to increase their productivity.\r\n\r\n<strong>Note:<\/strong> Learn more about the assistant by reading the <a href=\"https:\/\/doc.arcgis.com\/en\/business-analyst\/web\/understand-business-analyst-assistant.htm\">Business Analyst assistant (preview) overview<\/a>, which includes information about data security, privacy, and limitations.\r\n\r\n2. In the <strong>Assistant (preview)<\/strong> window, click the suggested prompt <strong>Map income in\u2026<\/strong>."},{"acf_fc_layout":"image","image":773346,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"A suggested prompt, <strong>Create a map of income in California<\/strong>, appears with key text highlighted in green. You\u2019ll change the key text to prompt the assistant to produce a map of pickleball activities within your area of interest, such as your own city or county. For this tutorial, your area of interest is Salt Lake County, Utah.\r\n\r\n<strong>Note:<\/strong> If your area of interest is outside the United States, you\u2019ll receive better results if you change your data source to the appropriate country.\r\n\r\n3. In the generated example prompt, replace the word <strong>income<\/strong> with \u201cpickleball\u201d and replace <strong>California<\/strong>\u00a0with \u201cSalt Lake County.\u201d"},{"acf_fc_layout":"image","image":773347,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"The prompt is complete. You\u2019re ready to create the map.\r\n\r\n4. Click <strong>Generate<\/strong>."},{"acf_fc_layout":"image","image":773348,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"The <strong>Assistant (preview)<\/strong> pane appears. It suggests creating a color-coded map of the variable <strong>Participated in Pickleball Last 12 Mo<\/strong> for <strong>Salt Lake County, UT<\/strong>. This suggestion is appropriate to your interests because it will show where people have frequently played pickleball over the past year.\r\n\r\n5. In the <strong>Assistant (preview)<\/strong> pane, for the suggested color-coded map, click <strong>Create map<\/strong>."},{"acf_fc_layout":"image","image":773349,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"The color-coded map of Salt Lake County is generated."},{"acf_fc_layout":"image","image":773350,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"On the map, areas with darker colors have had more pickleball activity over the past 12 months than other areas.\r\n<h3><strong>Change the Area of Interest<\/strong><\/h3>\r\nThe generated map includes census block groups in Salt Lake County. This map is useful, but you can also use the assistant to adjust or refine your results. For example, if you\u2019ve decided you want to consider expanding to a neighboring county, the assistant can change the extent of the mapped data.\r\n\r\n1. In the <strong>Assistant (preview)<\/strong> pane, under <strong>Tips<\/strong>, click <strong>How do I change the area of interest?<\/strong>"},{"acf_fc_layout":"image","image":773352,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"The <strong>Area of interest<\/strong> section in the <strong>Color-coded maps<\/strong> pane is highlighted and a tip appears."},{"acf_fc_layout":"image","image":773354,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"Using the option highlighted by the tip, you\u2019ll add another area of interest.\r\n\r\n2. In the <strong>Change the area of interest<\/strong> tip window, click <strong>OK<\/strong>.\r\n\r\n3. For <strong>Area of interest<\/strong>, click the search button."},{"acf_fc_layout":"image","image":773356,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"4. In the search box, type \u201cUtah County\u201d. In the list of results, click <strong>Utah County, UT<\/strong>."},{"acf_fc_layout":"image","image":773357,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"Utah County, Utah, is added to the area of interest and the map automatically updates. Now, it shows pickleball data for two counties."},{"acf_fc_layout":"image","image":773358,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h3><strong>Change the Map Colors<\/strong><\/h3>\r\nLastly, you\u2019ll use the assistant to learn how to change the colors in the map.\r\n\r\n1. In the <strong>Assistant (preview)<\/strong> pane, under <strong>Tips<\/strong>, click <strong>View more<\/strong> and then choose <strong>How do I change the map colors?<\/strong>"},{"acf_fc_layout":"image","image":773359,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"The tip highlights the <strong>Show style options<\/strong> button under <strong>Style<\/strong> in the <strong>Color-coded maps<\/strong> pane."},{"acf_fc_layout":"image","image":773360,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"2. Click the <strong>Show style options<\/strong> button.\r\n\r\n3. In the <strong>Style options<\/strong> pane, choose the green-to-blue color ramp under <strong>Color ramp<\/strong>."},{"acf_fc_layout":"image","image":773361,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"The colors used on the map change."},{"acf_fc_layout":"image","image":773362,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"In this tutorial, you learned how to search for points of interest and generate a map of pickleball activity using Business Analyst assistant (preview). You also learned how to make changes to your map, such as by adjusting the area of interest and using different colors.\r\n\r\nThese are just a few of the things the assistant can help you do. With the large international datasets available in ArcGIS Business Analyst, there is almost no limit to the number of maps you can create. Try using the assistant to make a map showing something of interest to where you live.\r\n\r\nTo learn how to incorporate Business Analyst assistant (preview) into a longer workflow, try the tutorial <a href=\"https:\/\/learn.arcgis.com\/en\/projects\/choose-candidate-areas-for-a-convenience-store\/\">Choose candidate areas for a convenience store<\/a>.\r\n\r\n<strong>Acknowledgements<\/strong>\r\n<ul>\r\n \t<li>This tutorial workflow is based on the <a href=\"https:\/\/links.esri.com\/uc2024bademo\">demonstration of ArcGIS Business Analyst during the 2024 Esri User Conference Plenary Session<\/a>, presented by Jess Altamira and developed with support from Helen Thompson, Chris Alvarez, Donna Buhr, Garry Burgess, and Leann Kurias.<\/li>\r\n \t<li>Topographic Basemap: Esri, HERE, Garmin, Intermap, Increment P Corp., GEBCO, USGS, FAO, NPS, NRCAN, GeoBase, IGN, Kadaster NL, Ordnance Survey, Esri Japan, METI, Esri China (Hong Kong), OpenStreetMap contributors, and the GIS user community.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\nVisit the Esri <a href=\"https:\/\/learn.arcgis.com\/en\/gallery\/\">tutorial gallery<\/a> to explore additional topics and find other step-by-step workflows on a variety of products."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use an AI Assistant to Explore the Pickleball Market<\/title>\n<meta name=\"description\" content=\"Create a color-coded map to find where potential customers play and determine the ideal location for a pickleball equipment store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/arcwatch\/use-an-ai-assistant-to-explore-the-pickleball-market\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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