{"id":215792,"date":"2019-03-19T06:50:58","date_gmt":"2019-03-19T13:50:58","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=blog&#038;p=215792"},"modified":"2022-04-03T16:04:13","modified_gmt":"2022-04-03T23:04:13","slug":"wisconsin-app-guides-hunters","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/about\/newsroom\/blog\/wisconsin-app-guides-hunters","title":{"rendered":"Wisconsin Provides a Map-based App to Guide Hunters"},"author":5142,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[1491],"tags":[326542,200732,164662,326552],"industry":[],"esri-blog-category":[478412],"esri_blog_department":[478222],"class_list":["post-215792","blog","type-blog","status-publish","format-standard","hentry","category-mobility","tag-hunting","tag-mobile-app","tag-natural-resources","tag-wisconsin","esri-blog-category-wildlife","esri_blog_department-conservation-and-environment"],"acf":{"video_source":"","video_start":"","video_stop":"","short_description":"Wisconsin DNR\u2019s new Hunt Wild Wisconsin app makes heavy use of maps to deliver a better hunting experience.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"Key Takeaways\r\n<ul>\r\n \t<li>Hunters use the app to explore where to hunt and gain location-specific details about their favorite hunting spots.<\/li>\r\n \t<li>The app allows the Wisconsin DNR to gain details about hunter behavior in order to provide better customer service.<\/li>\r\n \t<li>The Wisconsin DNR\u2019s Hunt Wild Wisconsin app helps hunters find public lands and view regulations.<\/li>\r\n<\/ul>","snippet":""},{"acf_fc_layout":"content","content":"Not long ago, hunters in Wisconsin had to consult a Wisconsin Department of Natural Resources (DNR) map for key pieces of information. To see what times of the day they could hunt and where, for example, they searched for hunting zones marked on a map along longitude lines. Now, hunters can use an app on their smartphones to get details specific to the exact location where they may be standing.\r\n\r\n\u201cI\u2019ve been leaving the stand too early for 20 years,\u201d said Scott Karel, regulation policy specialist at Wisconsin DNR. Karel is both a hunter and one who administers regulations, and he appreciates a hunter\u2019s need for accuracy and simplicity. His group hunts deer every year close to one of the borders between hunting zones.\r\n\r\n\u201cThe app said we were in the other zone, and I was sure it was wrong,\u201d Karel said. \u201cI checked it against a more detailed map, and sure enough the app corrected our mistake.\u201d\r\n\r\nKarel\u2019s happy to have erred on the side of caution (leaving early rather than staying late); happy to gain more minutes of hunting; and happy he (and all Wisconsin hunters) no longer need to take a paper regulations book into the woods."},{"acf_fc_layout":"image","image":215852,"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/dnr.wi.gov\/topic\/Hunt\/wildwiapp.html"},{"acf_fc_layout":"content","content":"<strong>Location Information<\/strong>\r\n\r\nThe Hunt Wild Wisconsin app tailors the experience based on the species the hunter is pursuing. Both satellite and topographic maps can be customized to save a favorite hunting location. Maps can be downloaded to the phone for access and use in areas without a cell signal. Hunters can also use the app to track themselves, helping them remember a trail and get back to their vehicle.\r\n\r\nThe US Fish and Wildlife Service conducted a <a href=\"https:\/\/wsfrprograms.fws.gov\/subpages\/nationalsurvey\/nat_survey2016.pdf\">national survey about the popularity of hunting<\/a>, and found that hunting has declined 50 percent from 50 years ago. With this decline in mind, the app offers maps and information to anyone interested in exploring the state\u2019s public lands even if the individual is not a hunter. Public land boundaries help hikers, bird watchers, and wildlife photographers (all pursuits that are on the rise) find new outdoor opportunities.\r\n\r\nThe content and functionality of the map may evolve and expand over time.\r\n\r\n\u201cWe\u2019ve already heard a number of suggestions from the public in terms of things that they would like to see,\u201d said Jeff Walters, project manager at Wisconsin DNR. \u201cThey\u2019d like us to add trails to the map, other types of lands, access points, and parking lots. Where to park is always a huge issue for people.\u201d"},{"acf_fc_layout":"image","image":215862,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<strong>Mobile Advantage<\/strong>\r\n\r\nDelivering maps and regulation information in the Hunt Wild Wisconsin app has helped streamline communication. It allows the Wisconsin DNR to send important push notifications to hunters via the app, such as notifications that the season is closed if a quota on a species has been reached. It also replaces a paper problem.\r\n\r\n\u201cWe would have 600,000 to 700,000 publications printed and distributed across the state in hard copy,\u201d Walters said. \u201cIf a last-minute change came in regarding some specifics, we could update our online version but the printed version already in circulation would not reflect those changes. Now, we can make updates immediately in a transparent mobile app.\u201d\r\n\r\n\u201cTwo years in a row, we\u2019ve had major changes come down during our open hunting seasons,\u201d Karel added. \u201cBoth affected what we already had in print.\u201d\r\n\r\nThe move away from paper regulations is also a reflection of how Wisconsin hunters purchase their hunting licenses. \u201cAlmost 50 percent of licenses are now purchased online instead of going to a physical location,\u201d Walters remarked. The Hunt Wild Wisconsin app should accelerate that trend as hunters can purchase a license, a tag, or permit directly in the app."},{"acf_fc_layout":"image","image":215832,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<strong>Delivering an Experience<\/strong>\r\n\r\nWisconsin has started to think about the hunter more as a customer, and the mobile app is one of the ways it reduces barriers to entry. The goal is to make outdoor experiences more enjoyable, and the hope is to attract a new generation of outdoor enthusiasts.\r\n\r\nThe app also allows the Wisconsin DNR to see how people use the app and travel the land. Aggregated details about hunter behavior will help set policies to further tune the hunting experience. The app ties neatly into the recruitment, retention, and reactivation (<a href=\"http:\/\/www.cahss.org\/what-is-r3\/\">R3<\/a>) strategy that many state DNR's have adopted to reverse the decline in hunting.\r\n\r\nThe app has gained popularity with hunters. From the launch in September 2018, it has had more than 90,000 downloads. That\u2019s more than double the pace of a previous Wisconsin DNR app. In addition to increased traffic, the new app offers greater flexibility to tailor the app to the needs of Wisconsin hunters, and the means to collect valuable information on their behavior. While the app has a ways to go to reach the majority of the 700,000 licensed hunters in Wisconsin, it\u2019s picking up pace and receiving good response from users.\r\n\r\n\u201cWe put a mechanism in the app for people to email us directly,\u201d Karel said. \u201cWe have gotten quite a few constructive suggestions for what people want to see in the app, and we were pleasantly surprised by how many people took the time just to say, \u2018Hey, this is great!\u2019\u201d\r\n\r\n&nbsp;\r\n\r\nLearn how <a href=\"https:\/\/www.esri.com\/en-us\/industries\/state-local-government\/overview\">state and local governments<\/a>\u00a0use GIS to create solutions to better manage natural resources."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wisconsin DNR&#039;s Hunting App Uses Maps to Guide Hunters<\/title>\n<meta name=\"description\" content=\"Wisconsin 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