{"id":272912,"date":"2019-10-16T07:30:20","date_gmt":"2019-10-16T14:30:20","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=blog&#038;p=272912"},"modified":"2022-07-07T12:29:08","modified_gmt":"2022-07-07T19:29:08","slug":"location-intelligence-helps-jio-grow-quickly","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/about\/newsroom\/blog\/location-intelligence-helps-jio-grow-quickly","title":{"rendered":"Automation and Location Intelligence Gives Jio the Edge to Grow Quickly"},"author":931,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[801],"tags":[282662,160952,173122,157622],"industry":[],"esri-blog-category":[478872],"esri_blog_department":[478202],"class_list":["post-272912","blog","type-blog","status-publish","format-standard","hentry","category-operational-intelligence","tag-india","tag-infrastructure","tag-telecommunications","tag-workflow","esri-blog-category-communication","esri_blog_department-infrastructure"],"acf":{"video_source":"","video_start":"","video_stop":"","short_description":"Jio\u2019s wireless service quickly dominated the Indian market thanks to automated workflows tightly tuned with location intelligence.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"Key Takeaways\r\n<ul>\r\n \t<li>Jio uses location intelligence to tune workflows for all phases of network implementation and marketing.<\/li>\r\n \t<li>Tight integration of tasks helped Jio quickly build its network and expand its customer base.<\/li>\r\n \t<li>Jio leverages the same system and workflows to market a new fiber-to-the-home offering.<\/li>\r\n<\/ul>","snippet":""},{"acf_fc_layout":"content","content":"Reliance Jio Infocomm Limited recently became the largest mobile network operator in India and the second largest in the world\u2014reaching the milestone of 350 million customers\u2014less than three years after launching commercial operations.\r\n\r\nTo make this ambitious leap, Jio uses location intelligence to connect and coordinate all the steps of building the network and marketing its services.\r\n\r\n\u201cWe start with nothing more than a standard map,\u201d says Milind Deshpande, senior vice president at Jio. \u201cIt gets enriched by adding how many customers we can reach, how many towers we need to build and connect, how much cable we need, and so forth\u2014always keeping the <em>where<\/em> dimension in the picture.\u201d\r\n\r\nJio\u2019s maps are made using a geographic information system (GIS), a technology that enables <a href=\"https:\/\/www.esri.com\/en-us\/location-intelligence\">location intelligence<\/a> across the company. Decision-makers at Jio use it to model and test the best sites to locate towers for optimum coverage. Jio operators use that same technology to coordinate materials for just-in-time deliveries and to dispatch crews for network construction when and where they are needed. The company\u2019s marketing executives also use GIS to understand the demographics of the population and target outreach efforts. And Jio\u2019s sales team analyzes data on a GIS-based smart map so that salespeople can knock on the most promising doors to sign new customers."},{"acf_fc_layout":"image","image":274092,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<strong>Automating Workflows<\/strong>\r\n\r\nJio\u2019s journey to build a countrywide 4G LTE wireless network started in 2012 with little infrastructure in place. Jio built out its initial network quickly, launching wireless service in September 2016. The company has made amazing progress, bolstered by an innovative marketing strategy, and has achieved market dominance in under three years.\r\n\r\nJio is building on this extensive network to address the growing demands of India\u2019s digital consumers by connecting homes and enterprises to an ultra-highspeed fiber backbone in 1,600 cities across the country. The extensive \"Fiber to the X\" (FTTX) network aims to serve 20 million customers.\r\n\r\n\u201cThis growth was possible because of extensive automation on all fronts of the business,\u201d Deshpande says. \u201cGIS covers almost 50 percent of the functions that are automated.\u201d"},{"acf_fc_layout":"image","image":274112,"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/10\/Jio_Schematic_zoom.png"},{"acf_fc_layout":"content","content":"The automation involves triggering individual actions\u2014throughout network implementation\u2014at each location in a phased sequence that makes it mandatory for everyone to capture correct data specific to each task before declaring that their work is complete.\r\n\r\n\u201cYou get your task, you finish your task, and the next person gets the notification and gets the following task. It just keeps on until the chain ends,\u201d Deshpande says. \u201cOur work processes are so tight that you cannot go outside your driving lane; you have to complete your work and provide accurate data.\u201d"},{"acf_fc_layout":"quote","image":272942,"text":"Jio\u2019s senior management knew from day one that we need to rely on systems like GIS to build and operate our network efficiently.","author_name":"Milind Deshpande","author_profession_organization":"senior vice president, Jio"},{"acf_fc_layout":"content","content":"Not all of the workflows are GIS-centric, but at Jio, multiple enterprise systems are tightly integrated so that all benefit from the accurate location data contained within the GIS. Additional systems that use the location information include sophisticated network planning applications, the materials management enterprise resource planning (ERP) system (built on SAP), and the customer relationship management (CRM) system.\r\n\r\n\u201cIn other telecommunications companies, work orders are sent via email, but it\u2019s too easy for things to slow or stop if people say they never received an email,\u201d says Yogesh Dhomkar, vice president at Jio. \u201cWe have eliminated ad hoc communication to fast-track network implementation, operations, and even marketing through internally developed end-to-end automated business processes. We automatically create tasks based on the data pulled from various systems. Each of our 20,000 field users receive tasks on their mobile devices, and we ensure their on-time performance by monitoring each process.\u201d"},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Center","content":"<strong>Optimizing Network Performance Using Artificial Intelligence<\/strong>\r\n\r\nThe decision of where to best locate towers is made based on a balance between the need for network coverage and the market demand for service.\r\n\r\n\u201cWe have begun to use big data analytics tools to optimize the network,\u201d says Yogesh Dhomkar, vice president at Jio. \u201cWe harvest huge amounts of data from each tower and use a combination of GIS and big data analytics to understand both demand and network performance. If a tower isn\u2019t being used to its optimal capacity, we\u2019d rather move the equipment somewhere else.\u201d\r\n\r\nIn telecommunications, the bar keeps getting raised on the technology, which requires continual installation of new equipment.\r\n\r\n\u201cOperations, optimization, and maintenance will continue,\u201d Dhomkar says. \u201cWhen we build out our 4G network, it won\u2019t be long before 5G will start, and the story will repeat to whatever is next.\u201d\r\n\r\nFor subsequent network upgrades, the tower and equipment requirements will be different, which will require a revised understanding of where to place towers for the best possible performance. The principles behind Jio\u2019s workflows will be the same and similar concepts of Jio\u2019s task-oriented system will be implemented to carry out the work. Jio will continue to analyze the unique requirements for each technology upgrade, fine-tuning the network based on the data and evidence that the system provides.","snippet":""},{"acf_fc_layout":"image","image":274052,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<strong>The Importance of Accuracy<\/strong>\r\n\r\nTo date, Jio has installed more than 250,000 cell towers around the country and has plans for an additional 50,000 towers. The GIS was used to capture each component for each phase of network construction, and as a result, the precise positions of more than 14 million pieces of network equipment are contained in Jio\u2019s GIS database.\r\n\r\nGiven the tight coordination of tasks, as well as the increasing expertise of crews, the time it takes to construct each tower has dropped dramatically. To launch the network, Jio built 100,000 towers in three years. The next 100,000 towers took just one year. By the end of this year, another 100,000 towers will be completed and 4G LTE tower construction will be complete.\r\n\r\nAccurate data of what gets built and where becomes crucial for maintenance, as nothing gets built exactly as designed.\r\n\r\n\u201cWhen the system is energized and the people start getting service, we move into maintenance mode,\u201d Dhomkar says. \u201cSomebody is going to dig up your cable, and it\u2019s going to break. Our maintenance operation staff use the system to find out where the problem is and get it repaired, and they feed information back, making sure the system remains up-to-date with what is out there in the field.\u201d\r\n\r\nLocation is a key factor in most workflows, including a crew that patrols the streets where the network has been laid to see if any unauthorized digging is happening or if any vehicle accidents have damaged the network. These network monitoring crews charge by the kilometer, and the tools they use keep track of where and how much they drive, which automates payments.\r\n\r\n\u201cConcentrating on individual functionalities and tasks is what improves the overall productivity of the entire organization,\u201d Deshpande states."},{"acf_fc_layout":"image","image":274042,"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/10\/Jio_Dashboard_Zoom.png"},{"acf_fc_layout":"content","content":"<strong>Learning from Other Business Lines<\/strong>\r\n\r\nDeshpande and Dhomkar are part of a larger GIS team that has worked together for 20 years, applying the technology to various business lines of Reliance Industries, the parent company of Jio. GIS plays a role in Reliance Retail (India\u2019s largest retail chain, with more than 3,800 stores), Reliance Logistics (a supply chain business), and Reliance\u2019s oil and gas exploration businesses.\r\n\r\n\u201cJio\u2019s senior management knew from day one that we need to rely on systems like GIS to build and operate our network efficiently,\u201d Deshpande says. \u201cGIS was in the initial business plan and was in place as we began building the network.\u201d\r\n\r\nTo provide the bandwidth needed to achieve 4G speeds and connectivity, Jio links each cell tower with fiber-optic cable. The company has expanded this fiber network, adding 400,000 kilometers (250,000 miles) of fiber to launch Jio Fiber, an FTTX offering.\r\n\r\nThe rollout of Jio Fiber uses the same task-oriented system used to build Jio\u2019s 4G LTE network. With the infrastructure in place, Jio Fiber is expected to deliver broadband services to 20 million households by the end of 2019.\r\n\r\nReferring to the oversight that the system provides on all aspects of the operation, Dhomkar comments, \u201cJio manages projects by absolute facts and figures.\u201d The system collects a clear picture of all the work that\u2019s being carried out, and spatial analysis and statistical tools help the team determine if any inefficiencies can be corrected."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Automation and Location Intelligence Gives Jio the Edge to Grow Quickly<\/title>\n<meta name=\"description\" content=\"Reliance Jio Infocomm uses location intelligence to construct its 4G and fiber networks and focus marketing and sales on areas of highest opportunity.\" \/>\n<meta name=\"robots\" content=\"index, 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