{"id":278892,"date":"2019-11-26T05:45:08","date_gmt":"2019-11-26T13:45:08","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=blog&#038;p=278892"},"modified":"2022-04-03T15:26:30","modified_gmt":"2022-04-03T22:26:30","slug":"gis-monitors-us-census-cybersecurity","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/about\/newsroom\/blog\/gis-monitors-us-census-cybersecurity","title":{"rendered":"How GIS Helps Monitor Cybersecurity Threats to the US Census"},"author":5122,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[931],"tags":[138322,391472,11272,201062],"industry":[],"esri-blog-category":[478592],"esri_blog_department":[478172],"class_list":["post-278892","blog","type-blog","status-publish","format-standard","hentry","category-spatial-analysis","tag-census","tag-cybersecurity","tag-demographics","tag-statistics","esri-blog-category-census","esri_blog_department-mapping"],"acf":{"video_source":"","video_start":"","video_stop":"","short_description":"The US Census Bureau will monitor a real-time map of decennial census progress to see if disinformation disrupts response rates.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"Key Takeaways\r\n<ul>\r\n \t<li>US Census Bureau goes through a digital transformation, backed by GIS.<\/li>\r\n \t<li>Technology will help Census workers safeguard information and respond to threats.<\/li>\r\n \t<li>Teams can zoom into local geographies to see response rates and how social media is influencing participation.<\/li>\r\n<\/ul>","snippet":""},{"acf_fc_layout":"content","content":"Starting in March, people living in the US will be invited to participate in the 2020 Census. Though responses can be sent online, by phone, or mail, an estimated 40 percent won\u2019t respond. So, 500,000 temporary census workers will go door-to-door to count remaining households.\r\n\r\nThe constitutional mandate for a national census is as old as the country itself.\r\n\r\n\u201cOur founders knew they needed equal representation across the states,\u201d said Ron Jarmin, deputy director of the US Census Bureau. \u201cThey mandated a census be done every 10 years to make sure that the population was counted accurately, and representation was fair.\u201d\r\n\r\nState and local governments are highly vested in the outcome as census results determine the allocation of billions of dollars in federal spending.\r\n\r\nThe upcoming effort marks the first time responses will be accepted online, and it\u2019s the preferred method of response. While transforming a paper-based process offers huge efficiency gains, it comes with the challenge of safeguarding the integrity of the process and ensuring the effort isn\u2019t being manipulated by hackers.\r\n\r\nThe Census Bureau is actively coordinating partnerships with technology companies and government agencies to stay on top of potential threats and disinformation tactics."},{"acf_fc_layout":"image","image":280042,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<strong>Securing the Census<\/strong>\r\n\r\n\u201cWe are engaging with all of the big tech companies and social media platforms to identify certain behavior patterns and cyber threats that could impact the 2020 Census,\u201d said Stephen Buckner, assistant director of communications at the US Census Bureau. \u201cWe\u2019re also working with the federal cybersecurity officials and the Department of Homeland Security to identify process models: if this happens, then do this.\u201d\r\n\r\nThe Census team uses a geographic information system (GIS) to drill down into geographies to understand what information is traveling across communications channels. With GIS, they can see a map-based window into activity across social media and the web, then gauge whether any messages are having an impact.\r\n\r\n\u201cWe monitor the response rate map to see if various reputational threats, misinformation, and disinformation are displaying on our dashboards,\u201d Buckner said. \u201cWe can see if response is slowing down or stopping in an area, and we can investigate to see if some chatter changed behavior. Then, we can take steps to mitigate that with a combination of communications outreach strategies or local partner events.\u201d\r\n\r\nIt\u2019s a bit early yet to determine the full scope of the cybersecurity threat, but the Census Bureau has its feelers out.\r\n\r\n\u201cRight now, we\u2019re seeing more localized activity,\u201d said Zack Schwartz, Deputy Chief of the Center for New Media and Promotions at the US Census Bureau. \u201cSome of our dark web and deep web monitoring suggests the beginning of outside influencers, but we have yet to see that surface on social media or other outlets.\u201d\r\n\r\nThe fact that the 2020 Census will take place concurrent with an election cycle increases the alert level."},{"acf_fc_layout":"quote","image":280062,"text":"We\u2019ve made tremendous improvements on the accuracy of every address, which makes a new level of location intelligence possible.","author_name":"Atri Kalluri","author_profession_organization":"senior executive, US Census Bureau"},{"acf_fc_layout":"content","content":"<strong>Assuring a Complete Count<\/strong>\r\n\r\nThe Census Bureau is very aware of the public\u2019s increasing reluctance to participate in surveys. Using GIS, its teams have created the Response Outreach Area Mapper application to dig into the geography of hard-to-count households and to reach communities of renters, recent immigrants, and others that might be reluctant to respond.\r\n\r\n\u201cRich demographic detail about hard-to-count communities helps us work with our state, local, and advertising partners, to craft messages to make sure people understand that participating in the census is important and safe,\u201d Jarmin said. \u201cThe data is used solely for statistical purposes. We don\u2019t share it with law enforcement or other organizations that people might fear.\u201d\r\n\r\nTo do a thorough count, the US Census Bureau needs a complete and accurate address list. Workers achieve this using GIS to gather and compile data from organizations such as the US Postal Service, state, and local governments. They also look at aerial and satellite imagery to discern changes since the prior decennial census.\r\n\r\n\u201cWe\u2019ve made tremendous improvements on the accuracy of every address, which makes a new level of <a href=\"https:\/\/www.esri.com\/en-us\/location-intelligence\">location intelligence<\/a> possible,\u201d said Atri Kalluri, senior executive at US Census Bureau. \u201cIt will be interesting to process and analyze the response and to correlate what we know about the quality and completeness of our data with the response rates we receive.\u201d\r\n\r\n&nbsp;\r\n\r\nRead more about how <a href=\"https:\/\/esripress.esri.com\/display\/index.cfm?fuseaction=display&amp;websiteID=359&amp;moduleID=0\">GIS helps streamline Census taking and modernize official government statistics<\/a>."},{"acf_fc_layout":"image","image":280022,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Center","content":"<strong>Phone Apps Instead of Paper Maps<\/strong>\r\n\r\nIn 2020, census takers who go into communities to gather responses from those that didn\u2019t self-respond will use an automated tool on an iPhone.\u00a0The application leverages Esri\u2019s field mobile technology (built on ArcGIS Runtime SDK - iOS)\u00a0to collect in-person surveys.\r\n\r\n\u201cWhen we sent census workers out in the field in 2010 to take responses, they did so on paper forms,\u201d said Ron Jarmin, deputy director of the US Census Bureau. \u201cThey drove using paper maps, they took responses on paper, and they logged their hours and mileage on paper. Now, assignments come to them on the phone in an automated way, they are routed efficiently, they collect the survey on the phone, and they log their mileage and hours on the phone.\u201d\r\n\r\nCensus staff tested efficiency gains from these new workflows in Providence, Rhode Island last year and found that census workers would be about twice as productive as they were in 2010.\r\n\r\n\u201cIn a tight labor market, knowing we may not need as many workers to get the job done helps mitigate our risks,\u201d Jarmin said. \u201cWe\u2019re looking forward to getting the job done quickly, efficiently, and with much higher accuracy than with paper forms and paper maps.\u201d","snippet":""}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How GIS Helps Monitor Cybersecurity Threats to the US Census<\/title>\n<meta name=\"description\" content=\"The US Census 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