{"id":381191,"date":"2020-12-09T07:01:40","date_gmt":"2020-12-09T15:01:40","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=blog&#038;p=381191"},"modified":"2022-03-29T14:21:19","modified_gmt":"2022-03-29T21:21:19","slug":"coordinated-food-delivery","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/about\/newsroom\/blog\/coordinated-food-delivery","title":{"rendered":"American Red Cross and Partners Work from One Map to Reach People in Crisis"},"author":941,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[237591],"tags":[430851,472191,338402,296552],"industry":[],"esri-blog-category":[478642],"esri_blog_department":[478242],"class_list":["post-381191","blog","type-blog","status-publish","format-standard","hentry","category-disaster-response","tag-covid-19","tag-crisis","tag-food","tag-humanitarian","esri-blog-category-disaster-response","esri_blog_department-public-safety"],"acf":{"video_source":"","video_start":"","video_stop":"","short_description":"The American Red Cross shares tools with partners, applying location intelligence to see needs and coordinate actions.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"The American Red Cross\u2019 Disaster Partner Hub shares the same tools with partners that the organization has used to get past paper-based workflows for a shared digital transformation.\r\n\r\nKey Takeaways\r\n<ul>\r\n \t<li>Online mapping tools display needs and aid agency activities locally and across the country.<\/li>\r\n \t<li>The data hub manages outreach information and supports gap analysis to prioritize missions.<\/li>\r\n \t<li>Shared awareness helps food relief and other humanitarian partners act in unison.<\/li>\r\n<\/ul>","snippet":""},{"acf_fc_layout":"content","content":"With millions of people out of work and many more going hungry, emergency food assistance organizations are seeing need for aid increase by as much as 500 percent. The accelerated demand, inflated by the pandemic and recent disasters, puts an added strain on nonprofit groups. Fortunately, an American Red Cross online data hub enables a new level of coordination.\r\n\r\n\u201cThis revolutionary tool for disaster use is changing the landscape of coordination and collaboration among response and recovery organizations,\u201d said April Wood, senior director, External Program Services, Disaster Operations, American Red Cross National Headquarters. \u201cRed Cross is working with partners such as Feeding America, World Central Kitchen, Southern Baptist Disaster Relief, Salvation Army and Operation BBQ to name a few of the organizations actively involved.\u201d\r\n\r\n\u201cThey\u2019re used to having to swing for the fences sometimes,\u201d said Patrick Colley, director of member engagement at Feeding America. \u201cBut sustaining that for months and months on end has been a real challenge.\u201d\r\n\r\nFeeding America is a nationwide network of 200 food banks that provide food assistance to more than 40 million people through partner food pantries, soup kitchens, shelters, and other community-based agencies. The number of people helped continues to grow as the COVID-19 crisis persists.\r\n\r\n\u201cWe know that many of our members throughout the US have been adding one to two facilities per week, either for temporarily storing the food they need to meet the increased demand or spread people out to social distance enough to allow production to continue,\u201d Colley said.\r\n<h3><strong>Arriving at a Shared Awareness<\/strong><\/h3>\r\nTo support Feeding America and other nonprofit groups, corporations, and federal and state agencies, the American Red Cross built a new\u00a0Disaster Partner Hub thanks to the generous support of Walmart and the Walmart Foundation. It brings together more than 70 organizations to share information related to four key areas: feeding operations, call center data, damage assessment, and shelter operations. A pilot project ran from April through June of this year, focused on pandemic food insecurity. Based on that success, feeding partners have incorporated the hub into their daily operational workflows.\r\n\r\n\u201cFeeding America has been an early adopter that has been in lockstep with us since the beginning of the vision,\u201d said April Wood. \u201cWe were able to pull together data from partners in an automated fashion to visualize daily feeding activity in one dashboard for the first time.\u201d"},{"acf_fc_layout":"image","image":381241,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"Capabilities of the American Red Cross Disaster Partner Hub come from the organization\u2019s geographic information system (GIS), a technology that delivers online maps and apps for preparedness, response, recovery, and planning.\r\n\r\nIn building its enterprise GIS solution, known as the Red Cross Visual Interactive Event Wizard (RC View), the American Red Cross fostered a digital transformation. RC View is utilized regularly by 70,000 members of the Red Cross team, which represents a large portion of its\u00a020,000-person\u00a0workforce and 372,000 volunteers.\r\n\r\nThe American Red Cross Disaster Partner Hub provides access to GIS capabilities to aid partners. This data sharing extends beyond pandemic food insecurity response and into collaborative efforts to help recent hurricane victims.\r\n\r\n\u201cIt\u2019s given us a whole different way to communicate,\u201d Colley said. \u201cWe\u2019re communicating now with data and seeing the hurricane areas a lot clearer. It serves as an immediate check to see where we\u2019re responding, quickly with a glance, and it lets us share status updates with the entire group and decide\u00a0where to best direct resources through good communication.\u201d"},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Center","content":"<h2><strong>Disaster Feeding Apps and Analytics<\/strong><\/h2>\r\nThe American Red Cross has created a number of different apps to address food distribution operations during disasters, carried out with other non-profit and corporate partners. The apps help everyone quickly see who\u2019s doing what and where.\r\n\r\nThe Feeding Resource Reporting app details where partner agencies are responding and what their capacity is at each site. This information populates the Daily Feeding Activity application that shows efforts across the US, which can be sorted and viewed by disaster. An interactive map allows users to zoom in and see current activities, and soon will include the near real-time tracking of food distribution vehicles.\r\n\r\nAll this information feeds a more analytical product called the Partner Feeding dashboard, which shows meals produced, meals served, and food boxes delivered across the country. There are also details that compare delivery versus capacity, which helps in identifying gaps and areas of need.\r\n\r\n\u201cThis visibility allows us to navigate across department and organization lines\u2014the subconsciously drawn silos of information\u2014to be helpful,\u201d said Patrick Colley, director of member engagement at Feeding America. \u201cWe can see what each other is trying to do and can fill in any gaps with resources.\u201d","snippet":""},{"acf_fc_layout":"image","image":381231,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h3><strong>Picking\u00a0<\/strong><strong>Distribution Points<\/strong><\/h3>\r\nThough COVID-19 case numbers have escalated rapidly, the need for assistance resulting from the disruptions caused by the disease often lags. There is no shortage of need, but for aid organizations, it can be difficult to determine where and when to focus their attention.\r\n\r\n\u201cThe day they test positive isn\u2019t the day they need food,\u201d Colley said. \u201cSeeing indicators on a map helps us be mindful of not just where the hotspots are right now, but which of these hotspots are going to need continued support afterwards.\u201d\r\n\r\nCOVID-19 adds to the complexity of disaster response, because the crisis has coincided with some of the largest wildfires and hurricane events the nation has seen.\r\n\r\n\u201cThe wildfires that have been plaguing the West Coast are not the same as hurricanes because people will weather a storm, but you can\u2019t weather a fire,\u201d Colley said. \u201cInstead of a pinpointed place to bring aid, there is an immediate population movement, and we need to take the food to the people, which can sometimes be several counties or states away.\u201d\r\n\r\n\u201cThe Partner Hub is a game changer as far as data collection and visualization,\u201d said Doug Roberts, state individual assistance officer, Florida Division of Emergency Management. \u201cThe central tool will make our response better. In addition to understanding where current efforts are underway, analysts at the American Red Cross can now look at historical disaster response data to score regions for their risk propensity.\u201d\r\n\r\nThis year, the analytical information is helping staff in American Red Cross regions and partner groups prepare and respond to an unprecedented combination of sequential disasters and a global health crisis."},{"acf_fc_layout":"gallery","gallery_images":[384391,384411,384421,384401]},{"acf_fc_layout":"content","content":"The fact that the hub is delivered as a software-as-a-service implementation and accessible anytime and anywhere has been crucial for many partners working from home and using mobile devices. In addition, American Red Cross has leveraged ArcGIS StoryMaps to produce more than a dozen event-specific Partner Situational Awareness Briefs that have been viewed more than 22,000 times in the last eight months.\r\n\r\n\u201cThe ability to connect virtually through the hub has become an important space for us and our partners to work in during the pandemic,\u201d said Nigel Holderby, director, Disaster Public Affairs at American Red Cross.\r\n\r\nThe GIS tools have fostered more direct connections between the individuals and organizations working to feed people in times of crisis.\r\n\r\n\u201cIt's really amazing,\" Colley said, \"to see how all of your coworkers, community, donors, other national partners, when they can clearly see the exact same goal and the same need and the path toward it, how amazingly collaborative and supportive we can be.\"\r\n\r\n&nbsp;\r\n\r\nVisit Esri's <a href=\"https:\/\/www.esri.com\/en-us\/disaster-response\/overview\">Disaster Response Program<\/a> to see resources and learn how GIS is applied during a crisis."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>American Red Cross and Partners Work from One Map<\/title>\n<meta name=\"description\" content=\"American Red Cross\u2019 Disaster Partner Hub shares feeding activity and capacity on a map for a shared mission-driven digital transformation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/blog\/coordinated-food-delivery\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American Red Cross and Partners Work from One Map to Reach People in Crisis\" \/>\n<meta property=\"og:description\" content=\"American 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