{"id":408222,"date":"2021-03-02T06:52:13","date_gmt":"2021-03-02T14:52:13","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=blog&#038;p=408222"},"modified":"2022-03-28T16:03:18","modified_gmt":"2022-03-28T23:03:18","slug":"needs-map-turkey-earthquake-aid","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/about\/newsroom\/blog\/needs-map-turkey-earthquake-aid","title":{"rendered":"Needs Map in Turkey Connects Earthquake Victims with Critical Aid, Care"},"author":941,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[237591],"tags":[251,151642,911,389392],"industry":[],"esri-blog-category":[478642],"esri_blog_department":[478242],"class_list":["post-408222","blog","type-blog","status-publish","format-standard","hentry","category-disaster-response","tag-disaster-recovery","tag-earthquake","tag-humanitarian-aid","tag-turkey","esri-blog-category-disaster-response","esri_blog_department-public-safety"],"acf":{"video_source":"","video_start":"","video_stop":"","short_description":"Needs Map connected displaced earthquake victims in need of housing and goods with people eager to help after the Izmir earthquake.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"Needs Map created an interactive humanitarian platform that connects people in need with the individuals or institutions that wish to help.\r\n\r\nKey Takeaways\r\n<ul>\r\n \t<li>Needs Map uses the power of GIS to connect donors, volunteers, and people in need.<\/li>\r\n \t<li>Izmir mayor\u2019s office collaborated with donors to address the immediate housing needs of displaced residents.<\/li>\r\n \t<li>The appeal to help earthquake victims, and a central site to do so, quickly inspired the generosity of a nation.<\/li>\r\n<\/ul>","snippet":""},{"acf_fc_layout":"content","content":"When a 7.0 magnitude earthquake hit Izmir, Turkey, on October 30, 2020, hundreds of people were left homeless just as freezing winter months were arriving. To help victims find warm places to stay while they rebuild their lives, a group called Ihtiyac Haritasi (Needs Map) created a housing aid web application as part of its Bir Kira Bir Yuva (One Rent One Home) campaign.\r\n\r\n\u201cIt was a mass individual giving campaign,\u201d said Ali Ercan \u00d6zg\u00fcr, one of the two co-founders of Needs Map and a director of IDEMA, an international development management consultancy. \u201cEven people who couldn\u2019t give, would share it on social media.\u201d\r\n\r\nMany donors opened vacant summer vacation homes, offering them free for six months. The city quickly verified ownership, inspected each home, and then helped displaced residents move in. Other donors provided rent support or goods and services. One donor, recalling how he had spent three months in a tent after the devastating Istanbul earthquakes of 1999, made a substantial donation, vowing that nobody should have to live that way now. Many other donors found other ways to give.\r\n\r\n\u201cSome musicians, theaters, and restaurants saw the campaign and got inspired to organize their own donation campaigns,\u201d said Ahmet Batat, general coordinator, Needs Map. \u201cA restaurant would send what they earned for a day. Musicians made a concert for their followers. Many small events all over Turkey were sending support for the Izmir campaign.\u201d"},{"acf_fc_layout":"gallery","gallery_images":[408272,408282,408292]},{"acf_fc_layout":"content","content":"\u00d6zg\u00fcr and others from the Needs Map team worked with the Izmir mayor\u2019s office to collect information from each victim. Within one week, Needs Map collected data from more than 8,400 displaced families. The organization was able to provide rent support for 4,643 people, and it distributed access to 230 shared homes. It also raised more than 40 million Turkish lira, equivalent to roughly US$5.7 million.\r\n\r\n\u201cNowadays there is a lack of trust between people due to politics, but normally we don\u2019t live like that,\u201d said Esra Arslan, who sits on the Needs Map board of directors and works on business development and marketing. \u201cWhen you give people a trustful platform and they know the need and the supporters are real, they take action.\u201d\r\n<h3><strong>Creating a Social Marketplace<\/strong><\/h3>\r\nThe other cofounder of Needs Map is Mert Firat, the popular Turkish actor and screenwriter, who is also the country\u2019s first United Nations Development Programme (UNDP) goodwill ambassador.\r\n\r\n\u201cFive years ago, I was working on socioeconomic mapping and I met up with Mert,\u201d \u00d6zg\u00fcr said. \u201cHe had the idea of a web page that lists needs and I had the idea of doing a map of goods and services. We combined our ideas and came up with Needs Map.\u201d\r\n\r\nThe map-based data-matching site brings together people in need and those who want to help. It connects donations to people with basic needs (e.g., clothes, shoes, sleeping bags, coats, and blankets), and it addresses a range of needs for nongovernmental organizations (NGOs), public schools, cooperatives, charity groups, social platforms, and community centers (e.g., volunteers, stationery, books, paints, computers, projectors, office furniture)."},{"acf_fc_layout":"quote","image":408312,"text":"Thinking with a map gives us a bird's-eye view. It enables us to create systems with an added spatial relationship, where the needy and supporters in the same neighborhood can identify and locate each other. We can think with maps and use them in all areas of civil society to add value; making spatial dimension a big part of the solution in recognizing and addressing the real needs of Turkey.","author_name":"Mert Firat","author_profession_organization":"actor, Goodwill Ambassador of UNDP Turkey, and co-founder of Needs Map"},{"acf_fc_layout":"content","content":"Stemming from the teachings of Anatolian culture, social solidarity is deeply rooted in Turkey. At the outset, Needs Map aimed to digitize the solidarity culture with a system that allows everyone to provide support in line with what they have to give. The group was created as a social cooperative, a European business model designated for the delivery of social and public services. The concept included reaching out to people who have emigrated from a country with a low- or middle-income economy and connecting them to people in their home country, using local markets to help them meet material needs.\r\n\r\n\u201cThe dream was that a person who once lived in Ghana and was now living in New York City would help others through a shop that\u2019s located in Ghana,\u201d \u00d6zg\u00fcr said. \u201cWe are keeping it in Turkey for the moment, but it can work everywhere.\u201d\r\n\r\nTo achieve the social marketplace concept, Needs Map partnered with MasterCard Turkey and created an online platform for local giving. People can purchase goods for those in need by shopping with local merchants thus also contributing to the local economy and helping small business owners who struggle after a disaster.\r\n<h3><strong>Seeing the Response on a Map<\/strong><\/h3>\r\nNeeds Map has been in operation for five years, successfully raising funds for disaster victims. The group\u2019s Hand to Hand campaign during the COVID-19 pandemic has resulted in the distribution of more than 7,000 food and hygiene packages in 20 Turkish cities. However, response to the Izmir earthquake provided the organization with a breakout moment.\r\n\r\n\u201cCelebrities shared One Rent One Home on their social media accounts, and it took off,\u201d \u00d6zg\u00fcr said. \u201cWe never had this support before.\u201d"},{"acf_fc_layout":"gallery","gallery_images":[411782,411792,408302]},{"acf_fc_layout":"content","content":"In designing the mapping site, the Needs Map team initially met with Esri Turkey and outlined 30 different ideas for maps to make a difference.\r\n\r\n\u201cWhen we told them about maps to increase solidarity and social development, they were really amazed,\u201d Arslan said. \u201cThey responded that this is a very creative and visionary way of mapping.\u201d\r\n\r\nIn the wake of the Izmir disaster, the team worked with Esri Turkey using geographic information system (GIS) technology. They accessed <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-online\/overview\">ArcGIS Online<\/a> to share and use existing maps, created housing workflows with <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-survey123\/overview\">ArcGIS Survey123<\/a> forms, and uploaded data collected in the field to <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-dashboards\/overview\">ArcGIS Dashboards<\/a>\u00a0app to reports progress to the Izmir municipality and the public.\r\n\r\n\u201cWe spent 48 hours\u2014with only a few hours of sleep\u2014developing the map with Esri Turkey in Ankara, our team in Istanbul, and our team in Izmir,\u201d Batat said. \u201cWhen we established the disaster recovery platform all the stakeholders, including the mayor of Izmir, were surprised. The day before, there wasn\u2019t anything, and now we had a place for people to make donations and send their support.\u201d"},{"acf_fc_layout":"gallery","gallery_images":[408322,408362,408332,408342,408352]},{"acf_fc_layout":"content","content":"The idea of connecting donors directly to people in the community quickly caught on, meeting the urgent demand of the moment.\r\n\r\n\u201cWhenever anyone signs in, the first place they look is their hometown,\u201d Arslan said. \u201cThis is a strong feeling with people\u2014they look to help people around them.\u201d\r\n\r\nAn outpouring of support came from a broad range of people.\r\n\r\n\u201cOne nine-year-old girl prepared bracelets to sell, and she sent us a social media message, asking how she could send a donation to the campaign,\u201d Batat said. \u201cWe asked to speak to her parents, but first she insisted we tell them she could help. People of every age from 7 to 70 were joining the campaign.\u201d\r\n\r\nThe money that came in was immediately used to procure supplies, which the volunteers delivered. They distributed 4 million COVID-19 protection packages, 2 million hygiene packages, 400,000 kitchen kits, 11,000 food parcels, and 10,000 blankets and sleeping bags.\r\n\r\nDuring the Izmir earthquake recovery effort, more than 1,000 Needs Map volunteers and administrators had access to ArcGIS Online maps, apps, and surveys. The team created an earthquake map to record the locations of damaged buildings and to communicate where victims could find aid. A needs form was used to collect data on the number of affected women, men, and children along with details of their urgent requirements.\r\n\r\nThe Needs Map team deployed <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-workforce\/overview\">ArcGIS Workforce<\/a> to determine the real-time locations and status of volunteers in the field, and to dispatch them to the right locations. The field tools were used to make damage assessments, and a dashboard monitored the status of each field team.\r\n\r\n&nbsp;\r\n\r\nRead more about how\u00a0<a href=\"https:\/\/www.esri.com\/en-us\/industries\/sustainability\/humanitarian\">GIS helps deliver aid to those in need<\/a>."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Center","content":"<h2><strong>Spreading Geosocial Activism Worldwide<\/strong><\/h2>\r\nNeeds Map isn\u2019t just one map\u2014it\u2019s an evolving humanitarian platform for different events and causes. Exposure to GIS capabilities is helping the Needs Map founders think creatively.\r\n\r\n\u201cWe have the ability now to produce Needs Maps with food, agriculture, and other basemaps to describe projects we are developing with different needs stakeholders,\u201d \u00d6zg\u00fcr said. \u201cThe platform is evolving as an earthquake portal, a volunteer portal, and an urban and social needs portal.\u201d\r\n\r\nThose who have worked at Needs Map from the start say it\u2019s gratifying to see their work come so far. While there has always been strong public interest in the project, the prior online product didn\u2019t have the robust capabilities that the current one has.\r\n\r\n\u201cWith the Esri integration and the social marketplace, we\u2019re close to realizing the vision of what we dreamed of for Needs Map,\u201d Arslan said. \u201cWe have reached most of our goals in Turkey, but the overall goal is to take this tradition of solidarity to a global audience.\u201d\r\n\r\nWhile they plan on expanding their outreach around the world, the Needs Map team has plenty to keep them busy at home.\r\n\r\n\u201cThis effort has inspired other cities in Turkey,\u201d \u00d6zg\u00fcr said. \u201cEveryone is asking us to develop something for them now.\u201d","snippet":""}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Needs Map Connected Izmir Earthquake Victims with 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