{"id":410842,"date":"2021-03-23T06:34:39","date_gmt":"2021-03-23T13:34:39","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=blog&#038;p=410842"},"modified":"2024-03-05T15:56:41","modified_gmt":"2024-03-05T23:56:41","slug":"london-traffic-awareness","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness","title":{"rendered":"London: Maps, Location Technology Promote Mobility, Health"},"author":7372,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[1021],"tags":[430851,288202,473592,7142],"industry":[],"esri-blog-category":[478302],"esri_blog_department":[478202],"class_list":["post-410842","blog","type-blog","status-publish","format-standard","hentry","category-transportation","tag-covid-19","tag-london","tag-traffic-awareness","tag-transportation","esri-blog-category-transportation","esri_blog_department-infrastructure"],"acf":{"video_source":"","video_start":"","video_stop":"","short_description":"London transit agency Transport for London uses GIS for traffic awareness and sustainable transportation.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"London transit agency Transport for London uses mapping technology to maintain traffic awareness and prioritize sustainable transportation.\r\n\r\nKey Takeaways\r\n<ul>\r\n \t<li>London traffic planners built on the pioneering system from the 2012 London Olympics to usher in leading-edge GIS for traffic awareness in the city.<\/li>\r\n \t<li>London\u2019s transit agency uses awareness to flexibly adapt to COVID-19 realities.<\/li>\r\n \t<li>Data visualization guides an initiative to provide accessible, socially distant transportation options for Londoners.<\/li>\r\n<\/ul>","snippet":""},{"acf_fc_layout":"content","content":"Twice in the last decade Londoners have seen dramatic shifts in the way they interact with streets and transit. The first was in 2012 when the Olympic Games temporarily brought 600,000 new riders to London\u2019s buses and trains. The second was in 2020 when the COVID-19 pandemic emptied streets, buses, and rail cars. In both instances, planners at Transport for London (TfL) looked for near real-time understanding of traffic patterns, demand, and incidents using situational awareness from a <a href=\"https:\/\/www.esri.com\/en-us\/what-is-gis\/overview\">geographic information system (GIS)<\/a>.\r\n\r\nIn response to the pandemic, TfL had to reconsider how mobility can enhance public safety. During the Olympics, it had to move people around to many venues, while maintaining mobility for residents and businesses. New technologies implemented in 2012 would prove valuable once again in 2020.\r\n\r\nOlympics preparation included standing up the Games Playbook, a comprehensive traffic management tool that served as a central source to visualize mobility. Reflecting on lessons from the games, Michelle Dix, director of planning for TfL at the time, <a href=\"https:\/\/www.bbc.com\/news\/uk-england-london-23435006\">told the BBC<\/a>: \"That's the biggest legacy in terms of behavioral change. We proved that through messaging and communications and telling people what's going on, telling them about alternatives so they can make informed choices, we proved that you can manage these big events.\u201d\r\n\r\nGIS technology has given TfL a chance to understand how street space can be reimagined for London\u2019s residents\u2014whether the challenge is to use the space efficiently for more people or use it safely for fewer."},{"acf_fc_layout":"gallery","gallery_images":[410942,410952,410962]},{"acf_fc_layout":"content","content":"The Olympics effort was <a href=\"https:\/\/www.bbc.com\/news\/uk-england-london-19240713\">deemed a success<\/a>, with 90 percent of journeys completed on time despite a record number of riders. The London Tube alone had 4.5 million riders on one day of the games compared to the typical 3 million, and 30 percent more than usual over the course of the event.\r\n\r\nIn addition to catalyzing the use of powerful traffic awareness technology, the Olympics kicked off a series of citywide initiatives to make healthy, sustainable travel options more accessible. Boris Johnson, then-mayor of London, pledged to maintain key elements of the walking, cycling, and public transit infrastructure created to support the games.\r\n\r\nNow, public health is a top priority of Mayor Sadiq Khan\u2019s 2018 Transport Strategy with the goal of 80 percent of trips around the city to be taken via public transit, on foot, or by bicycle by 2041.\r\n\r\nTfL\u2019s GIS services have been instrumental in these efforts.\r\n\r\n\u201cAfter the Olympics, the need for geospatial understanding still remained very much at the forefront,\u201d said Jaymie Croucher, TfL\u2019s GIS lead for Network Management, Surface Transport.\r\n\r\nTfL invested in its GIS in 2014, delivering GIS as a service, and creating the Surface Playbook. \u201cWe\u2019re six years in to a 10-year plan, and we continue to grow to support internal and external stakeholders\u2014all fed through the single source of truth for data,\u201d Croucher said.\r\n<h3><strong>Creating Space for Safe Streets during COVID-19<\/strong><\/h3>\r\nSince the emergence of COVID-19 in early 2020, TfL has faced a new challenge in support of social distancing and implementing London\u2019s goals for active, sustainable transportation.\r\n\r\nUsing maps of city streets created in the Surface Playbook, TfL used funding from the Government\u2019s Active Travel Fund to make more space for people to walk and cycle safely during the pandemic. The program\u2019s intention is, \u201cto support the members of the public to have more confidence to walk and cycle,\u201d Croucher said. \u201cIt\u2019s focused on supporting sustainable modes and increasing the ability to enact social distancing in transit, whilst limiting the impact of other modes.\u201d"},{"acf_fc_layout":"gallery","gallery_images":[410892,410932,410902,410922,410912]},{"acf_fc_layout":"content","content":"The program encompasses several connected projects, including widening walkways, creating temporary bicycle lanes, and restricting car traffic near schools and in designated low traffic neighborhoods. Projects have been implemented citywide on the 360 miles of roads managed by TfL as well as locally through funding provided to London\u2019s boroughs.\r\n\r\nAs all the projects took shape, Surface Playbook was utilized as the focal point to giving clear situational awareness across the business as schemes were proposed, planned and delivered. \u201cThere\u2019s a limited amount of space in London,\u00a0and our team had to act quickly and use it wisely,\u201d Croucher said. \"We needed to look at social distancing and find out where it was going to be the biggest issue.\u201d\r\n\r\nThe team\u2019s principal data manager and GIS specialists (Christophe Delatreche, Timothy Fegan and Christina Kimbrough) along with the data scientists of Operational Analysis, created products identifying at-risk and high-demand areas of pavement to give planners a clear indication of priority areas.\u00a0In particular, the maps highlighted five factors: areas with current high demand for cyclists and pedestrians; essential services like grocery stores; population density; median household income (low income typically correlates to higher foot traffic); and high-traffic public transportation hubs. As a whole, the maps conveyed a clear picture of where streets were likely to be crowded\u2014and where more space was needed most for safe and socially distant activity.\r\n\r\nThe resultant risk assessments could then be layered over data like walkway widths to create priority scores. Top priority was given to streets and neighborhoods with both the need and capacity for wider walkways. \u201cThis enabled the business to have a clear understanding of precedence enabling clearer decision making prior to accepting schemes.\u201d Croucher said.\r\n\r\nSimilar processes informed additional schemes like added space for social distancing at heavily trafficked bus stops and establishing 24\/7 bus lanes on priority routes.\r\n\r\nTfL also coordinated with the GIS team within City Planning, led by Vicki Gilham, to expedite existing plans for cycle lanes created under London\u2019s broader transport strategy. Prior to the pandemic, Croucher said, \u201cWhere previously we had seen cycling programs paused pre-pandemic, we\u2019re now seeing those accelerated in areas where there\u2019s an increased need for cycling infrastructure.\u201d\r\n<h3><strong>Mapping the Future of London Transit<\/strong><\/h3>\r\nWhile the efforts align with London\u2019s long-term goals, many schemes introduced during the pandemic are currently considered temporary. TfL is working to report on the success of each scheme to gauge whether the changes will make sense for the city after the pandemic\u2014much like the process for maintaining Olympics infrastructure following the games.\r\n\r\n\u201cBefore we can decide whether a feature becomes permanent or not, we need to understand what the impact is,\u201d Croucher said. \u201cIf you close a street, for example, that is going to cause traffic to develop elsewhere. The schemes need to be well monitored to ensure that they\u2019re effective in the long run for all modes of transport.\u201d"},{"acf_fc_layout":"gallery","gallery_images":[410972,410982,410862,410992]},{"acf_fc_layout":"content","content":"Onsite surveys have been a key component of the monitoring process. Surveyors in the field across the Greater London area capture data about use, safety, and needed improvements. Survey feedback populates a live, online GIS dashboard, providing real-time visibility for city management and informing next steps.\r\n\r\nTo that end, such shareable reporting tools have supported TfL during the pandemic. With many schemes also being carried out by boroughs, the team created a GIS database to centralize program information.\r\n\r\n\u201cCompiling it all within a single portal, we\u2019ve allowed everyone to have transparency over the safety of each scheme and compliance of users,\u201d Croucher said. The portal delivers situational awareness for TfL and city leadership to see how each scheme performs and interacts.\r\n\r\nChanging a city\u2019s transportation habits ultimately requires a strategic rebalancing of the way residents use city streets. Recreation, public transit, transportation of people and goods\u2014each claims a space on city streets. Giving more space to one will necessarily take space from another.\r\n\r\nMaps provide a powerful visual understanding of the space available and a strong platform to plan, prioritize, and improve.\r\n\r\n\u201cThe benefits of the way we collect and disseminate this information are reaped well beyond TfL to provide clarity to both external partners and ultimately the public,\u201d Croucher said. \u201cUnderstanding the spatial relationships that elements have provides a clear picture for decision makers that you won\u2019t necessarily see by looking through more traditional means such as a database or a spreadsheet.\u201d\r\n\r\n&nbsp;\r\n\r\nLearn more about how <a href=\"https:\/\/www.esri.com\/en-us\/industries\/transportation\/overview\">GIS is used to make transportation more efficient<\/a>."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Center","content":"<h2><strong>Location Information at the Center of Traffic Management<\/strong><\/h2>\r\nThe Network Management department at Transport for London (TfL) delivers GIS as a service (GISaaS) to many different departments and enterprise systems. The data and layers captured in TfL\u2019s geographic information system describe locations and things, including up-to-date details about roadways, rails, paths, and all the physical assets it maintains. Sharing this capacity as a service means other systems can ingest and build on authoritative data to visualize, query, and analyze it for specific purposes.\r\n\r\nTfL undertook a major digital transformation in 2016, with its Surface Intelligent Transport System (SITS), an umbrella project that modernized traffic signals, incident management, and the coordination of road improvement.\r\n\r\nTfL\u2019s GIS as a service directly feeds its adaptive traffic signal system. Data from sensors in the road network feed the split cycle offset optimization technique (SCOOT) model that analyzes volume second by second. Buses and their location in the queue are also modelled and monitored. Then, the model feeds junction controllers in real time to adjust traffic signal timings to take advantage of each road\u2019s volume versus capacity and to coordinate flow with neighboring roadways.\r\n\r\nTfL\u2019s operational knowledge, captured in GIS, helps improve traffic flow and the environment for walking and cycling. One of the traffic signal innovations <a href=\"https:\/\/tfl.gov.uk\/travel-information\/improvements-and-projects\/streetspace-for-london\">tested during COVID-19<\/a> involved \u201ctrialing the Green Man Authority,\u201d where pedestrians see a continuous green man until a vehicle approaches.\r\n\r\nGIS and the SCOOT system also feed an advanced big data analytics tool to understand dynamic changes in road traffic. The Real Time Origin Destination Analysis Tool (RODAT) analyzes feeds from video cameras at key locations and along major routes in central London. The system monitors more than 20,000 origin and destination pairs every 15 minutes to calculate actual journey times and traffic flows to keep London moving.\r\n\r\nGIS is also at the center of TfL\u2019s LondonWorks system for coordination of road improvements, with a registry of all road works and street-related events, both planned and current, in the Greater London area. LondonWorks maps all incidents, and uses spatial analysis to assess road networks then coordinate various road works to minimize congestion.\r\n\r\nAll inputs are combined in TfL\u2019s Traffic Information Management System (TIMS) to monitor and manage traffic using a GIS database of live and planned traffic disruptions in London, including congestion, traffic incidents, repair work, and events. TIMS allows media agencies and other stakeholders to view disruptions in real time (updated every five minutes), and to see information about planned activity likely to impact traffic\u2014providing a shared situational awareness.","snippet":""}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>London: Maps, Location Technology Promote Mobility, Health<\/title>\n<meta name=\"description\" content=\"London transit agency Transport for London uses mapping technology to maintain traffic awareness and prioritize sustainable transportation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"London: Maps, Location Technology Promote Mobility, Health\" \/>\n<meta property=\"og:description\" content=\"London transit agency Transport for London uses mapping technology to maintain traffic awareness and prioritize sustainable transportation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness\" \/>\n<meta property=\"og:site_name\" content=\"Esri\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T23:56:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2021\/02\/NewRoadLayout_826.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Esri\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness\",\n\t            \"name\": \"London: Maps, Location Technology Promote Mobility, Health\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\"\n\t            },\n\t            \"datePublished\": \"2021-03-23T13:34:39+00:00\",\n\t            \"dateModified\": \"2024-03-05T23:56:41+00:00\",\n\t            \"description\": \"London transit agency Transport for London uses mapping technology to maintain traffic awareness and prioritize sustainable transportation.\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.esri.com\/about\/newsroom\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"London: Maps, Location Technology Promote Mobility, Health\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/\",\n\t            \"name\": \"Esri\",\n\t            \"description\": \"Esri Newsroom\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"en-US\"\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/353fd9c33abf81ac8d17e8d59829f1f9\",\n\t            \"name\": \"Ian Koeppel\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"en-US\",\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/\",\n\t                \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2021\/02\/Ian_Koeppel_Esri_Headshot.jpg\",\n\t                \"contentUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2021\/02\/Ian_Koeppel_Esri_Headshot.jpg\",\n\t                \"caption\": \"Ian Koeppel\"\n\t            },\n\t            \"description\": \"At Esri Ian leads international business development for transportation markets in Europe. He is a Cultural Geographer, residing in the Loire-Atlantique region of France. Before joining Esri in 1998, Ian was Regional Sales Manager at Etak (now TomTom), Managing Consultant at Accenture, and Director of Management Information Systems at the City of New York Department of Parks &amp; Recreation. An earlier role as research manager at Neighborhood Open Space Coalition included co-authoring the book Struggle for Space: The Greening of New York City, 1970-1984.\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/author\/ian_koeppel\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"London: Maps, Location Technology Promote Mobility, Health","description":"London transit agency Transport for London uses mapping technology to maintain traffic awareness and prioritize sustainable transportation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness","og_locale":"en_US","og_type":"article","og_title":"London: Maps, Location Technology Promote Mobility, Health","og_description":"London transit agency Transport for London uses mapping technology to maintain traffic awareness and prioritize sustainable transportation.","og_url":"https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness","og_site_name":"Esri","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2024-03-05T23:56:41+00:00","og_image":[{"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2021\/02\/NewRoadLayout_826.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@Esri","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness","url":"https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness","name":"London: Maps, Location Technology Promote Mobility, Health","isPartOf":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/#website"},"datePublished":"2021-03-23T13:34:39+00:00","dateModified":"2024-03-05T23:56:41+00:00","description":"London transit agency Transport for London uses mapping technology to maintain traffic awareness and prioritize sustainable transportation.","breadcrumb":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/about\/newsroom\/blog\/london-traffic-awareness#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/about\/newsroom"},{"@type":"ListItem","position":2,"name":"London: Maps, Location Technology Promote Mobility, Health"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/about\/newsroom\/#website","url":"https:\/\/www.esri.com\/about\/newsroom\/","name":"Esri","description":"Esri Newsroom","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/353fd9c33abf81ac8d17e8d59829f1f9","name":"Ian Koeppel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2021\/02\/Ian_Koeppel_Esri_Headshot.jpg","contentUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2021\/02\/Ian_Koeppel_Esri_Headshot.jpg","caption":"Ian Koeppel"},"description":"At Esri Ian leads international business development for transportation markets in Europe. He is a Cultural Geographer, residing in the Loire-Atlantique region of France. Before joining Esri in 1998, Ian was Regional Sales Manager at Etak (now TomTom), Managing Consultant at Accenture, and Director of Management Information Systems at the City of New York Department of Parks &amp; Recreation. An earlier role as research manager at Neighborhood Open Space Coalition included co-authoring the book Struggle for Space: The Greening of New York City, 1970-1984.","url":"https:\/\/www.esri.com\/about\/newsroom\/author\/ian_koeppel"}]}},"_links":{"self":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/blog\/410842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/users\/7372"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/blog\/410842\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/media?parent=410842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/categories?post=410842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/tags?post=410842"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/industry?post=410842"},{"taxonomy":"esri-blog-category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/esri-blog-category?post=410842"},{"taxonomy":"esri_blog_department","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/esri_blog_department?post=410842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}