{"id":670732,"date":"2024-06-11T06:39:46","date_gmt":"2024-06-11T13:39:46","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=blog&#038;p=670732"},"modified":"2025-05-06T09:41:17","modified_gmt":"2025-05-06T16:41:17","slug":"arlington-texas-keeps-count","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/about\/newsroom\/blog\/arlington-texas-keeps-count","title":{"rendered":"Arlington, Texas: A Study in Effective Municipal Storytelling"},"author":671,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[1621,390512,276572,276982,1281],"industry":[],"esri-blog-category":[478532,478452],"esri_blog_department":[478202,478172],"class_list":["post-670732","blog","type-blog","status-publish","format-standard","hentry","tag-communication","tag-engagement","tag-public-works","tag-storytelling","tag-visualization","esri-blog-category-analytics","esri-blog-category-smart-planning","esri_blog_department-infrastructure","esri_blog_department-mapping"],"acf":{"video_source":"","video_start":"","video_stop":"","short_description":"City staff in Arlington, Texas, enhance public outreach and storytelling using GIS technology to highlight what\u2019s important to residents.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"From potholes to economic development, Arlington, Texas tells its story using GIS dashboards that relate goals and progress.\r\n\r\n&nbsp;\r\n\r\nKey Takeaways\r\n<ul>\r\n \t<li>Arlington, Texas uses GIS technology to make its annual budget priorities and key performance indicators accessible and engaging for residents.<\/li>\r\n \t<li>Information displayed in dashboards includes potholes repaired, library visits, and progress on building inspections.<\/li>\r\n \t<li>A more informed public understands the city\u2019s activities and policies via maps and dashboards.<\/li>\r\n<\/ul>","snippet":""},{"acf_fc_layout":"content","content":"A city\u2019s annual budget\u2014weighing in at a few hundred pages of figures and charts\u2014is vitally important, even interesting to those in the know and those who wish to be. What it isn\u2019t, is something the typical resident would choose to pick up and read.\r\n\r\n\u201cIt\u2019s a big document. Lots of layers. Lots of departments. And it\u2019s hard to wrap your head around figures that are that big,\u201d said Jay Warren, director of communications and legislative affairs for the City of Arlington, Texas.\r\n\r\nLooking for a friendlier way to tell the story of the city budget, Warren took inspiration from a sprawling Lego city he spent years building as a hobby.\r\n\r\nIn 4.5 minutes, a colorful, <a href=\"https:\/\/youtu.be\/OtSC1MX-NlQ?si=oTEA7TBpDeCscTyd\">action-packed short film<\/a> filled with Lego figures hits the highlights of the city\u2019s fiscal year 2022 budget, including $54 million dedicated to road construction and a three percent increase for water fees."},{"acf_fc_layout":"youtube","youtube_video_url":"https:\/\/youtu.be\/OtSC1MX-NlQ?si=oTEA7TBpDeCscTyd"},{"acf_fc_layout":"content","content":"\u201cWe\u2019re trying to tell the budget story in a way that folks can understand and relate to,\u201d Warren said. Hundreds of thousands of people watched the film and it was featured on the <em>Today<\/em> <em>Show<\/em>.\r\n\r\nIt\u2019s the same storytelling spirit the city has embraced in making other facts and figures more accessible to residents. That includes using geographic information system (GIS) technology to better communicate key performance indicators (KPIs) to the public. KPIs include the tons of litter cleaned up, the number of visitors to the library, and the percent of building inspections conducted within 24 hours. The metrics are not presented as a list on a spreadsheet, but rather as eye-catching visuals showing whether there\u2019s been improvement.\r\n<h3><strong>Using a Scorecard to Tell the City\u2019s Story<\/strong><\/h3>\r\nGovernments, like other institutions and businesses, keep score to focus on what matters most and to assure investors (in this case, tax-paying residents) that they\u2019re getting a good return. In Arlington, a scorecard of KPIs is a municipal mainstay. Each department catalogs their quarterly metrics for elected officials, highlighting what\u2019s working and what isn\u2019t. It\u2019s essentially the business plan for the annual budget. And much like the annual budget, it\u2019s not easy to read.\r\n\r\n\u201cIt is written in such a way that I think you would be hard-pressed to find anyone in our community who could understand it. It\u2019s just not user-friendly,\u201d Warren said."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"<h2><strong>KPIs Key to Sustainable Cities<\/strong><\/h2>\r\nThe United Nation\u2019s 17 Sustainable Development Goals (SDGs), aimed at ending poverty, protecting the planet, and ensuring prosperity for all by 2030, place an emphasis on data collection, monitoring, and accountability. That\u2019s where geographic information system (GIS) technology has played a valuable role in helping countries track progress.\r\n\r\nThe goals are as global as they are local, containing a <a href=\"https:\/\/sdgs.un.org\/goals\/goal11\">framework for creating inclusive, safe, resilient, and sustainable cities<\/a>.\r\n\r\nThe SDGs call for accurate data and accountability. This aligns with the key performance indicators (KPIs) Arlington, Texas, collects and communicates through its public dashboards. Officials, like those in Arlington, have chosen GIS for workflows\u2014from data collection to visualization\u2014that support evidence-based decision making.\r\n\r\nMaps and dashboards created in a GIS give stakeholders continued awareness of conditions on the ground. GIS is uniquely designed to analyze the economic, social, and environmental aspects of complex challenges in the context of specific locations. It can identify priority areas, assess potential impacts, and evaluate the effectiveness of interventions.","snippet":""},{"acf_fc_layout":"content","content":"When Warren decided to make the quarterly scorecard reports for Arlington more palatable to the public, he turned to the city\u2019s IT department to harness the storytelling capabilities of GIS. He wanted an online site to illustrate City Council priorities: championing its neighborhoods, supporting Arlington youth and families, investing in the city\u2019s economy, enhancing regional mobility, leveraging technology, and building unity.\r\n\r\nThe IT department created the site called \u201c<a href=\"https:\/\/performance.arlingtontx.gov\/\">Your City at Work<\/a>\u201d, building in functionality to quickly convey goals, metrics, and progress and automate the collection of KPIs. The site was created with <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-hub\/overview\">ArcGIS Hub<\/a>.\r\n\r\n\u201cBy and large, it\u2019s a self-sufficient program,\u201d said Ravi Devulapalli, applications specialist with Arlington\u2019s IT department.\r\n\r\nFive years later, the dashboards are essentially running on autopilot. The latest figures are updated by individual departments. Dashboards are added when the City Council outlines new goals, including the recently launched Clean Arlington program. The program coincides with the city\u2019s latest priority to clean up neighborhoods, graffiti, and illegal dumping sites more proactively. Now, a dashboard shows how much litter has been cleaned up in neighborhoods (125 tons as of early April) and how many cubic yards from illegal dumping sites were removed (176). It will eventually show how much freeway litter was cleaned up, too.\r\n\r\nThe KPIs have been curated by Warren\u2019s team and city departments to highlight issues of most concern to the public, such as the number of potholes filled.\r\n\r\n\u201cThat is something we know our residents care about,\u201d Warren said. \u201cIt\u2019s nice to be able to add that measure so they can see their tax dollars at work.\u201d\r\n<h3><strong>Making Open Data Make Sense<\/strong><\/h3>\r\nMuch like a voluminous city budget document, a municipality\u2019s open data portal can be overwhelming. It\u2019s like trying to make sense of an entire database. The City of Arlington used the information in its open data portal to feed additional, easily understood dashboards.\r\n\r\nDashboards that <a href=\"https:\/\/opendata.arlingtontx.gov\/\">use open data to tell a more visual story<\/a> include:"},{"acf_fc_layout":"image","image":670812,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<em><a href=\"https:\/\/arlingtontx.maps.arcgis.com\/apps\/dashboards\/560b180e6fef49f28f9d196f8fd5d90d\">Socioeconomic Dashboard<\/a>\u2014<\/em>The view allows anyone to learn more about the people living in individual census tracts based on the most recent census data, including age, gender, race, education, housing occupancy, poverty levels, and commute times to get to work."},{"acf_fc_layout":"image","image":670792,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<em><a href=\"https:\/\/experience.arcgis.com\/experience\/9739ccfaa0de451a856ee76f5f63b442\">Development Dashboard<\/a><\/em>\u2014Using an interactive map of Arlington, a person can pinpoint information about all commercial permits, residential permits, certificates of occupancy, permit applications, land-use information, and zoning based on the location of the project."},{"acf_fc_layout":"image","image":670782,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<em><a href=\"https:\/\/gis2.arlingtontx.gov\/parkfinder\/\">Park Finder<\/a><\/em>\u2014Looking for pickleball? A splash pad? Dog park? The city\u2019s Park Finder includes a way for residents and visitors to look up Arlington\u2019s parks by location on a map (including proximity to the person doing the searching). Results show up as an alphabetical list or can be listed by park amenities, including the aforementioned features as well as boat ramps, hiking trails, sports fields, ponds, playgrounds, and more."},{"acf_fc_layout":"image","image":670802,"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<em><a href=\"https:\/\/arlingtontx.maps.arcgis.com\/apps\/dashboards\/c1ec62485d9c4596b6cbe5bba7f262f0\">Public Art<\/a><\/em>\u2014Driving around a city can lead to moments of serendipity in noticing a work of public art. In Arlington, a resident or visitor can search an interactive map for all the city\u2019s public art, finding a picture of the piece, the address, artist, and a description. People can also submit information about a piece of public art through an online GIS survey."},{"acf_fc_layout":"content","content":"<h3><strong>Gaining Engagement in Policymaking<\/strong><\/h3>\r\nWhile many of the city\u2019s dashboards have been created and are maintained by individual city departments, the effort to better tell the city\u2019s story has been cross-departmental and enterprise-wide. The new Clean Arlington indicators, for example, come from code enforcement staff, the parks and recreation team, the asset management group, public works, and Warren\u2019s communications team.\r\n\r\nEach city department has interior landing pages where more detailed indicators can be found on a dashboard.\r\n\r\n\u201cIf you\u2019re a resident, and all you care about is the library, you\u2019ll see scorecard measures that are important to you,\u201d Warren said of the public\u2019s ability to tailor what information they see.\r\n\r\nTying the City Council\u2019s priorities to innovative storytelling helps keep the public engaged. Warren has seen a noticeable difference in the questions staff members get at public meetings, too.\r\n\r\n\u201cWe do town hall meetings during the budget process and, routinely, the questions that we get from our residents are much more informed as a result,\u201d Warren said. \u201cThey have that background going into it.\u201d\r\n\r\nIn 2020, Arlington\u2019s voters approved a quarter-cent sales tax to fund an economic development corporation to attract jobs and companies to the city. Telling the city\u2019s story is a key component of that recruitment effort. Whether it\u2019s improving road conditions, learning how the city is supporting its families and neighborhoods, or encouraging new businesses to open, \u201cthose are all core things that our residents truly care about, day in and day out,\u201d Warren said.\r\n\r\n&nbsp;\r\n\r\nLearn more about the <a href=\"https:\/\/www.esri.com\/en-us\/industries\/state-local-government\/overview\">many community-focused GIS solutions that local governments deploy<\/a>. Many of these solutions start with a template, such as the Performance Management solution that Arlington picked. <a href=\"https:\/\/www.arcgis.com\/apps\/solutions\/index.html?gallery=true&amp;industry=State%20and%20Local%20Government&amp;sortField=relevance&amp;sortOrder=desc#home\">Review more state and local government solutions that jumpstart this work.<\/a>\r\n\r\n&nbsp;"}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Arlington, Texas: A Study in Effective Municipal Storytelling<\/title>\n<meta name=\"description\" content=\"From potholes to economic development, Arlington, Texas tells its story using GIS dashboards that relate goals and progress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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