{"id":768323,"date":"2025-10-07T06:46:38","date_gmt":"2025-10-07T13:46:38","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=blog&#038;p=768323"},"modified":"2025-10-14T10:53:30","modified_gmt":"2025-10-14T17:53:30","slug":"audubon-society-launches-latin-america-conservation-tool","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/about\/newsroom\/blog\/audubon-society-launches-latin-america-conservation-tool","title":{"rendered":"Audubon Society Launches New Conservation Tool During Migration Season"},"author":671,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[493178,493179,331762,1291,165662],"industry":[],"esri-blog-category":[478412],"esri_blog_department":[478222],"class_list":["post-768323","blog","type-blog","status-publish","format-standard","hentry","tag-audubon","tag-birds","tag-colombia","tag-conservation","tag-migration","esri-blog-category-wildlife","esri_blog_department-conservation-and-environment"],"acf":{"video_source":"","video_start":"","video_stop":"","short_description":"Audubon\u2019s Alas Seguras (\"safe wings\") tool uses GIS to map important areas for migratory birds in Colombia, guiding conservation efforts.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"The National Audubon Society employs GIS to map and guide conservation efforts, identify bird-friendly areas, and provide recommendations for both experts and novices.\r\n<p style=\"font-weight: 400;\"><strong>Key Takeaways<\/strong><\/p>\r\n\r\n<ul>\r\n \t<li>The Alas Seguras web app maps important areas for migratory birds in Colombia, guiding conservation efforts.<\/li>\r\n \t<li>The user-friendly GIS map identifies areas for bird-friendly ranching, communities, agriculture, and protected areas.<\/li>\r\n \t<li>Audubon\u2019s use of GIS tools makes vital conservation data accessible to both experts and novices.<\/li>\r\n<\/ul>","snippet":""},{"acf_fc_layout":"content","content":"<p style=\"font-weight: 400;\">Every year, as summer turns to autumn, every healthy Swainson\u2019s hawk in North America decides it's time to fly south for the winter. They fly along the Rocky Mountains to the Great Plains and into Mexico.<\/p>\r\n<p style=\"font-weight: 400;\">As many as six million other raptors, including ospreys, broad-winged hawks, turkey vultures, and peregrines, have the same idea, all following the same overland route. As the land narrows in southern Mexico, it creates a bottleneck effect among the birds, causing a <a href=\"https:\/\/www.audubon.org\/magazine\/river-raptors\">river of raptors<\/a> that begins near Veracruz.<\/p>\r\n<p style=\"font-weight: 400;\">When the landmass widens at the top of South America, many of the birds, including most Swainson\u2019s hawks, decide to take a break to rest and refuel in Colombia. Millions of other species\u2014songbirds, shorebirds, even some waterfowl\u2014have the same idea.<\/p>\r\n\r\n<h3 style=\"font-weight: 400;\"><strong>Safe Wings<\/strong><\/h3>\r\n<p style=\"font-weight: 400;\">The combination of migratory and native species makes Colombia the world\u2019s most bird-rich nation, a haven for birders and a focal point for conservationists. Colombia has made a strong commitment <a href=\"https:\/\/www.audubon.org\/news\/colombias-new-strategy-elevates-conservation-beyond-its-borders\">to conservation and bird protection<\/a>, establishing 122 national parks and 228 protected areas.<\/p>\r\n<p style=\"font-weight: 400;\">To support this work, the National Audubon Society recently released a mapping tool built with geographic information system (GIS) technology. The tool is called Alas Seguras, meaning \u201csafe wings\u201d in English.<\/p>"},{"acf_fc_layout":"gallery","gallery_images":[768331,768332,768325]},{"acf_fc_layout":"content","content":"<p style=\"font-weight: 400;\">Bill DeLuca, Audubon\u2019s director of migration science, describes Alas Seguras as a \u201cdecision support system that helps users create custom maps of the important places for migratory birds and areas where investments in bird conservation can also benefit ecosystems and people.\u201d<\/p>\r\n<p style=\"font-weight: 400;\">The National Audubon Society has a rich tradition of using GIS to further its mission. The organization\u2019s visually stunning <a href=\"https:\/\/explorer.audubon.org\/home?zoom=3&amp;sidebar=collapse&amp;layersPanel=expand&amp;y=2562586.875405875&amp;x=1240602.1302361458\">Bird Migration Explorer<\/a> allows users to switch on a raptors layer to reveal the many tributaries\u2014from as far away as Alaska\u2014that form the raptor river. Audubon\u2019s ArcGIS StoryMaps stories, including those about <a href=\"https:\/\/storymaps.arcgis.com\/stories\/a569e35dcf204f1aad72cac3fb4b6bab\">bird migration in the Americas<\/a> and <a href=\"https:\/\/storymaps.arcgis.com\/stories\/8bda5b194f664f92b2a36e16e9a64f39\">Swainson\u2019s hawks range<\/a>, combine maps and stories to add an emotional element to the information.<\/p>\r\n<p style=\"font-weight: 400;\">The <a href=\"https:\/\/storymaps.arcgis.com\/collections\/7f42edb5698e4900bd37d3b616fe112f\">Alas Seguras tool<\/a> is a natural extension of these efforts. It\u2019s also Audubon\u2019s best attempt to make a map that shows the organization\u2019s holistic idea of conservation.<\/p>\r\n\r\n<h3 style=\"font-weight: 400;\"><strong>Local Analysis, Hemispheric Scale<\/strong><\/h3>\r\n<p style=\"font-weight: 400;\">Alas Seguras begins with a basemap of Colombia. On top of this map, users can select different layers, including data on specific birds, ecosystem types, forest structure, water availability, land use, and social and political boundaries.<\/p>\r\n<p style=\"font-weight: 400;\">The data reveals insights that help Audubon staff look at problem areas and decide which solutions to try first.<\/p>\r\n<p style=\"font-weight: 400;\">\u201cOne of our key use cases is a program we call conservation ranching,\u201d said Christina Farber, Audubon\u2019s director of enterprise GIS.<\/p>\r\n<p style=\"font-weight: 400;\">Many ranchers want to help with conservation efforts, especially since birding is a big part of Colombia\u2019s economy. As the economic engine of Colombia\u2019s ecotourism industry, birding generated US$774 million in 2016 and is expected to bring in US$2.43 billion annually by 2026.<\/p>\r\n<p style=\"font-weight: 400;\">But with private ranchland accounting for nearly 30 percent of Colombia\u2019s total area, it\u2019s hard to know where to start, whom to approach, and what to suggest they do. The Alas Seguras tool helps answer those questions.<\/p>\r\n<p style=\"font-weight: 400;\">\u201cWe can really demonstrate the high ecological value of different areas,\u201d Farber said. \u201cWe can quickly access this data, combine it all, and put together visuals of where there could be bird-friendly ranching. Some steps we might recommend include changing their pesticide use or the way they handle water run-off.\u201d<\/p>\r\n<p style=\"font-weight: 400;\">Audubon was recently contacted by someone who wanted to implement practices that increase the carbon stored in the soil; this would generate income from carbon credits as part of <a href=\"https:\/\/www.audubon.org\/our-work\/prairies-and-forests\/ranching\">conservation ranching<\/a>. Analysis with Alas Seguras showed where regenerative ranching practices (including rotational grazing and native grassland restoration) could help save migratory birds. Audubon used map layers to see if it was possible to promote these practices with more landowners in those areas. <span data-preserver-spaces=\"true\">Audubon Americas launched the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/nas-national-prod.s3.amazonaws.com\/audubon_digital_pliegos_72.pdf\" target=\"_blank\" rel=\"noopener\">Sustainable Cattle Ranching Playbook<\/a><span data-preserver-spaces=\"true\">, an illustrative publication for producers to showcase how cattle ranching can boost productivity while helping birds.\u00a0<\/span><\/p>\r\n\r\n<h3 style=\"font-weight: 400;\"><strong>A Groundbreaking Product <\/strong><\/h3>\r\n<p style=\"font-weight: 400;\">While Alas Seguras helps Audubon internally, it is designed to be used by anyone. In developing this sophisticated GIS tool, the communications team emphasized accessible information and user experience.<\/p>\r\n<p style=\"font-weight: 400;\">\u201cThere\u2019s a very small subset of people who consider a design perspective when they\u2019re building a GIS application,\u201d Farber said. \u201cOne hill I will die on in the GIS world is that we need to take a product mindset when we design applications.\u201d<\/p>\r\n<p style=\"font-weight: 400;\">Alas Seguras focuses on four basic conservation solutions: bird-friendly ranching, bird-friendly communities, bird-friendly agriculture, and protected areas. Each solution has its own module, which users access through a common <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-storymaps\/overview\">ArcGIS StoryMaps<\/a> document. They are then presented with layers of data relevant to that module that they can add to a map.<\/p>"},{"acf_fc_layout":"gallery","gallery_images":[768328,768329,768340,768330]},{"acf_fc_layout":"content","content":"<p style=\"font-weight: 400;\">This allows novices to ease their way into the tool, rather than just being offered a single map with many layers. The custom maps that users generate become storytelling tools. The four modules are like the outlines, showing four main types of conservation solutions and letting users choose their own.<\/p>\r\n<p style=\"font-weight: 400;\">\u201cOne of the super key decisions Christina made was using the ArcGIS StoryMaps format,\u201d DeLuca said. \u201cIt puts the solutions up front and the maps behind them, which might seem a little counterintuitive. But framing the tool helps anchor the user, who can start with an idea like \u2018Hey, I\u2019m interested in bird-friendly agriculture.\u2019\u201d<\/p>\r\n<p style=\"font-weight: 400;\">\u201cWhen we were beginning to build Alas Seguras, we thought hard about what we wanted this tool to be,\u201d Farber said. \u201cThat led us to the conclusion that this really is an ArcGIS StoryMaps collection. Our user stories needed to be filtered through these different decision points so that people see layers based on the type of question they\u2019re asking.\u201d<\/p>\r\n\r\n<h3 style=\"font-weight: 400;\"><strong>An Ongoing Dialogue <\/strong><\/h3>\r\n<p style=\"font-weight: 400;\">The result is a tool that is as high-flying and free-flowing as a river of raptors. The genius of Alas Seguras is that it offers basic categories of solutions, while allowing for an infinite number of interpretations of how to achieve them.<\/p>\r\n<p style=\"font-weight: 400;\">\u201cOnce something\u2019s on a map, it opens up a conversation,\u201d DeLuca added. \u201cAnd I think that\u2019s one of the really exciting things about what we\u2019ve built.\u201d<\/p>\r\n<p style=\"font-weight: 400;\">Ultimately, this is Alas Seguras\u2019 breakthrough as a bird preservation tool. It turns conservation into a conversation. As bird migration connects continents with the invisible threads of flight, Alas Seguras brings together people, places, and possibilities. It invites us all to help shape a future as lively and connected as the skies above Colombia.<\/p>\r\n&nbsp;\r\n<p style=\"font-weight: 400;\">Learn how <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-storymaps\/overview\">GIS users harness the power of maps to tell engaging stories<\/a>.<\/p>"}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>National Audubon Society Launches Latin American Conservation Tool<\/title>\n<meta name=\"description\" content=\"Audubon\u2019s Alas Seguras tool uses GIS to map important areas for migratory birds in Colombia, guiding conservation efforts and recommendations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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