{"id":774412,"date":"2026-09-10T05:02:05","date_gmt":"2026-09-10T12:02:05","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=blog&#038;p=774412"},"modified":"2026-09-10T11:57:01","modified_gmt":"2026-09-10T18:57:01","slug":"video-executive-strategy-maps-build-consensus-and-drive-real-change","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/about\/newsroom\/blog\/video-executive-strategy-maps-build-consensus-and-drive-real-change","title":{"rendered":"VIDEO: Executive Strategy\u2014Maps Build Consensus and Drive Real Change"},"author":10042,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[10862],"tags":[],"industry":[],"esri-blog-category":[486792],"esri_blog_department":[493344],"class_list":["post-774412","blog","type-blog","status-publish","format-standard","hentry","category-esri","esri-blog-category-video","esri_blog_department-video"],"acf":{"video_source":"1_ud122r57\/244549652","video_start":0,"video_stop":"","short_description":"Leaders from the City of Tacoma, the Smithsonian, and other organizations take a geographic approach to make stronger decisions.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"<p style=\"font-weight: 400;\">Leaders from Virginia Fire and Rescue, the City of Tacoma, the Smithsonian, and other organizations use maps to ease collaboration and make critical decisions. They share examples of maps that helped them expand broadband access, plan safer infrastructure, respond to emergencies, and protect ecosystems. Together, their experiences reveal what changes when everyone in the room is looking at the same map.<\/p>\r\n<p style=\"font-weight: 400;\">Explore how <a href=\"https:\/\/www.esri.com\/en-us\/geographic-approach\/overview\">leaders use the geographic approach<\/a>.<\/p>"}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leaders Use The Geographic Approach to See What Others Miss<\/title>\n<meta name=\"description\" content=\"Leaders from the City of Tacoma, the Smithsonian, and other organizations take a geographic approach to make clearer decisions, align teams, and create better community outcomes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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