{"id":8781,"date":"2017-08-16T07:00:20","date_gmt":"2017-08-16T14:00:20","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?p=8781"},"modified":"2022-04-03T19:35:58","modified_gmt":"2022-04-04T02:35:58","slug":"power-of-gis","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis","title":{"rendered":"Relating Innovation in the Real World to the Power of GIS"},"author":671,"featured_media":9061,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[81,91],"tags":[241,281,271],"industry":[],"esri-blog-category":[478462],"esri_blog_department":[478172],"class_list":["post-8781","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-capability","category-mapping","tag-gis","tag-location-intelligence","tag-mapping","esri-blog-category-viewpoint","esri_blog_department-mapping"],"acf":{"video_source":"","video_start":"","video_stop":"","short_description":"The power of GIS rises from the unique way it connects seemingly unrelated information through location.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"The changes that have taken place in mapmaking over the past 50 years began with a new technology\u2014geographic information systems. GIS technology is\u00a0the central component of the larger category of geospatial technologies that combined to digitize geographic information.\r\n\r\nThese technologies unlock geographic information from the prior static 2D map, allowing intelligent queries that deliver answers about why something happens where. This way of looking at our world strengthens the understanding of how people, animals, the environment, and the built environment interact. The outcome is a more holistic knowledge using a data-driven problem-solving approach that we call The Science of Where\u2122.\r\n\r\n<strong>Knowing the power of GIS <\/strong>\r\n\r\nWhile maps have never been more central to our lives, few people know about GIS. This blog will relate innovation in the real world to the power of GIS, which rises from the unique way it connects seemingly unrelated information through the common attribute of location.\r\n\r\nHere, we will describe what GIS users do but without the jargon-heavy language that only they would know. We won\u2019t dive deeply into how results are achieved, as Esri has many channels for that information. Instead, you\u2019ll learn about GIS through stories that show the use of <a href=\"https:\/\/www.esri.com\/en-us\/location-intelligence\">location intelligence<\/a> for businesses, government, natural resource management, public safety, transportation, utilities, and education.\r\n\r\n&nbsp;\r\n\r\nSee more about how <a href=\"http:\/\/www.esri.com\/software\/arcgis\/smart-mapping\">smart mapping<\/a> makes mapping easier and more impactful."},{"acf_fc_layout":"quote","image":6151,"text":"At its most profound, GIS fosters collaboration to tackle the world\u2019s most complex problems.","author_name":"","author_profession_organization":""},{"acf_fc_layout":"content","content":"We\u2019ll share tales of <a href=\"http:\/\/www.esri.com\/digital-transformation\">digital transformation<\/a>\u00a0for those who have embraced an enterprise approach that makes GIS accessible anywhere and on any device. You\u2019ll also learn how GIS is a key component for creating <a href=\"http:\/\/www.esri.com\/smart-communities\">smart communities<\/a>.\r\n\r\n<strong>Welcoming all <\/strong>\r\n\r\nThis blog intends to create a welcoming home for those new to GIS technology as well as seasoned users. For those new to GIS, we hope\u2014together with the GIS community\u2014to spark your interest in a unique tool that links the creativity of the right brain to make beautiful maps with the ability of the left brain to make data-driven decisions. For those who know and love GIS, we hope you\u2019ll share our posts with your friends, family, and broader networks to spread the word about what GIS can do.\r\n\r\nGIS is many things to many people\u2014from apps for making smart maps to systems for connecting workflows and unlocking insight. At its most profound, GIS fosters collaboration to tackle the world\u2019s most complex problems.\r\n\r\nPlease dive in, share these posts, <a href=\"mailto:mball@esri.com\">let us know<\/a> what you want to see here, and stay tuned."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Relating Innovation in the Real World to the Power of GIS<\/title>\n<meta name=\"description\" content=\"We aim to introduce the power of GIS, a unique tool and community that links the right-brained beauty of maps with left-brained data-driven decision making.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relating Innovation in the Real World to the Power of GIS\" \/>\n<meta property=\"og:description\" content=\"We aim to introduce the power of GIS, a unique tool and community that links the right-brained beauty of maps with left-brained data-driven decision making.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis\" \/>\n<meta property=\"og:site_name\" content=\"Esri\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-04T02:35:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/08\/Esri-Blog_Banner_BuildQ_Card-928X522.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Esri\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis\",\n\t            \"name\": \"Relating Innovation in the Real World to the Power of GIS\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\"\n\t            },\n\t            \"primaryImageOfPage\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis#primaryimage\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/08\/Esri-Blog_Banner_BuildQ_Card-928X522.jpg\",\n\t            \"datePublished\": \"2017-08-16T14:00:20+00:00\",\n\t            \"dateModified\": \"2022-04-04T02:35:58+00:00\",\n\t            \"description\": \"We aim to introduce the power of GIS, a unique tool and community that links the right-brained beauty of maps with left-brained data-driven decision making.\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"en-US\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis#primaryimage\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/08\/Esri-Blog_Banner_BuildQ_Card-928X522.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/08\/Esri-Blog_Banner_BuildQ_Card-928X522.jpg\",\n\t            \"width\": 928,\n\t            \"height\": 522\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.esri.com\/about\/newsroom\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Relating Innovation in the Real World to the Power of GIS\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/\",\n\t            \"name\": \"Esri\",\n\t            \"description\": \"Esri Newsroom\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"en-US\"\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/8ad23580b2658589de4ea5107d75cb52\",\n\t            \"name\": \"Matt Ball\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"en-US\",\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/\",\n\t                \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2024\/04\/Author-photo-2024-768x768.jpg\",\n\t                \"contentUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2024\/04\/Author-photo-2024-768x768.jpg\",\n\t                \"caption\": \"Matt Ball\"\n\t            },\n\t            \"description\": \"Matt Ball is the editor of the Esri Blog and writes about applications of geospatial technology for all its departments. With nearly 30 years of reporting on GIS technology, he has chased future-forward user stories and watched as wild ideas, innovative tools, and enterprise-wide geographic approaches have become common practice. Prior to Esri, he edited GeoWorld magazine, organized the GeoTec Event, founded V1 Media, and launched Sensors &amp; Systems and Informed Infrastructure magazines. He\u2019s thrilled to be closer to GIS users, and at a company that pushes what\u2019s possible.\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/author\/mball\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Relating Innovation in the Real World to the Power of GIS","description":"We aim to introduce the power of GIS, a unique tool and community that links the right-brained beauty of maps with left-brained data-driven decision making.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis","og_locale":"en_US","og_type":"article","og_title":"Relating Innovation in the Real World to the Power of GIS","og_description":"We aim to introduce the power of GIS, a unique tool and community that links the right-brained beauty of maps with left-brained data-driven decision making.","og_url":"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis","og_site_name":"Esri","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2022-04-04T02:35:58+00:00","og_image":[{"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/08\/Esri-Blog_Banner_BuildQ_Card-928X522.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@Esri","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis","url":"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis","name":"Relating Innovation in the Real World to the Power of GIS","isPartOf":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis#primaryimage"},"image":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis#primaryimage"},"thumbnailUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/08\/Esri-Blog_Banner_BuildQ_Card-928X522.jpg","datePublished":"2017-08-16T14:00:20+00:00","dateModified":"2022-04-04T02:35:58+00:00","description":"We aim to introduce the power of GIS, a unique tool and community that links the right-brained beauty of maps with left-brained data-driven decision making.","breadcrumb":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis#primaryimage","url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/08\/Esri-Blog_Banner_BuildQ_Card-928X522.jpg","contentUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/08\/Esri-Blog_Banner_BuildQ_Card-928X522.jpg","width":928,"height":522},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/about\/newsroom\/blog\/power-of-gis#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/about\/newsroom"},{"@type":"ListItem","position":2,"name":"Relating Innovation in the Real World to the Power of GIS"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/about\/newsroom\/#website","url":"https:\/\/www.esri.com\/about\/newsroom\/","name":"Esri","description":"Esri Newsroom","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/8ad23580b2658589de4ea5107d75cb52","name":"Matt Ball","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2024\/04\/Author-photo-2024-768x768.jpg","contentUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2024\/04\/Author-photo-2024-768x768.jpg","caption":"Matt Ball"},"description":"Matt Ball is the editor of the Esri Blog and writes about applications of geospatial technology for all its departments. With nearly 30 years of reporting on GIS technology, he has chased future-forward user stories and watched as wild ideas, innovative tools, and enterprise-wide geographic approaches have become common practice. Prior to Esri, he edited GeoWorld magazine, organized the GeoTec Event, founded V1 Media, and launched Sensors &amp; Systems and Informed Infrastructure magazines. He\u2019s thrilled to be closer to GIS users, and at a company that pushes what\u2019s possible.","url":"https:\/\/www.esri.com\/about\/newsroom\/author\/mball"}]}},"_links":{"self":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/blog\/8781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/users\/671"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/blog\/8781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/media\/9061"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/media?parent=8781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/categories?post=8781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/tags?post=8781"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/industry?post=8781"},{"taxonomy":"esri-blog-category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/esri-blog-category?post=8781"},{"taxonomy":"esri_blog_department","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/esri_blog_department?post=8781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}