{"id":1006,"date":"2012-07-09T09:05:21","date_gmt":"2012-07-09T16:05:21","guid":{"rendered":"http:\/\/www.esri.com\/about\/newsroom\/insider\/?p=1006"},"modified":"2012-07-09T09:05:21","modified_gmt":"2012-07-09T16:05:21","slug":"thinking-outside-the-map","status":"publish","type":"insider","link":"https:\/\/www.esri.com\/about\/newsroom\/insider\/thinking-outside-the-map","title":{"rendered":"Thinking Outside the Map"},"content":{"rendered":"<p>\u201cThat\u2019s another thing we\u2019ve learned from <em>your<\/em> Nation,\u201d said Mein Herr, \u201cmap-making. But we\u2019ve carried it much further than you. What do you consider the <em>largest <\/em>map that would be really useful?\u201d<br \/>\n\u201cAbout six inches to the mile.\u201d<br \/>\n\u201cOnly <em>six inches<\/em>!\u201d exclaimed Mein Herr. \u201cWe very soon got to six <em>yards <\/em>to the mile. Then we tried a <em>hundred <\/em>yards to the mile. And then came the grandest idea of all! We actually made a map of the country, on the scale of <em>a mile to the mile<\/em>!\u201d<br \/>\n<!--more--><br \/>\n<figure id=\"attachment_1008\" aria-describedby=\"caption-attachment-1008\" style=\"width: 125px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1008  \" src=\"http:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/files\/2012\/07\/lewis_carroll.jpg\" alt=\"Lewis Carroll, Sylvie and Bruno Concluded, 1893\" width=\"125\" height=\"177\" \/><figcaption id=\"caption-attachment-1008\" class=\"wp-caption-text\">Source: http:\/\/archive.org\/<\/figcaption><\/figure>\n\u201cHave you used it much?\u201d I enquired.<br \/>\n\u201cIt has never been spread out, yet,\u201d said Mein Herr: \u201cthe farmers objected: they said it would cover the whole country, and shut out the sunlight! So we now use the country itself, as its own map, and I assure you it does nearly as well.\u201d<br \/>\n&#8211;Lewis Carroll, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Sylvie_and_Bruno_Concluded\">Sylvie and Bruno Concluded<\/a>, 1893<br \/>\nNothing beats the experience of directly interacting with the outside world. All five senses are involved: we see, we feel, we smell, we hear, and we taste our way through our world.<br \/>\nHowever, sometimes it\u2019s necessary for us to create <em>abstractions<\/em> of reality. These abstractions simplify things, letting us focus on the information that\u2019s most important for the task at hand without sacrificing understanding. Removing the extraneous elements helps us to cope with complexity. Think of a short <a href=\"..\/2011\/12\/16\/telling-stories-with-maps\/\">story<\/a> told to teach an important lesson; a simple <a href=\"http:\/\/video.esri.com\/watch\/55\/on-the-necessity-of-diagrams\">diagram<\/a> drawn to explain a complex system; or an elegant map created to demystify confusing geography.<br \/>\nBy definition, maps are abstractions of geography. For centuries, these abstractions have proven to be invaluable to humans: information stored in map form has helped us communicate geographically and make better decisions. Maps have certainly played a key role in the advancement of humankind.<br \/>\nAs fellow Esri Insider blogger and map-lover <a href=\"..\/bern-szukalski\/\">Bern Szukalski<\/a> pointed out in his recent post \u201c<a href=\"..\/2012\/07\/02\/something-about-a-map\/\">There\u2019s Something about a Map\u2026<\/a>\u201d, maps have a number of advantages, such as:<\/p>\n<ul>\n<li>Maps are portable and reliable.<\/li>\n<li>Maps are not dependent on other technology.<\/li>\n<li>Maps are a platform for communication and collaboration.<\/li>\n<\/ul>\n<p>Maps are both useful and wonderful; they can be highly utilitarian and amazingly beautiful at the same time. They have proven their usefulness, but they are not without their limitations. Many maps are context-specific. For example, a map of the <a href=\"http:\/\/www.tfl.gov.uk\/assets\/downloads\/standard-tube-map.gif\">subway<\/a> system can be completely useless once you step out of the tunnel and try to navigate the remaining half mile to your destination on foot. Maps also have extent and scale. If you need to see an area just outside the map border, or need a higher level of detail for a particular area, then you need a different map.<br \/>\n<figure id=\"attachment_1009\" aria-describedby=\"caption-attachment-1009\" style=\"width: 513px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.tfl.gov.uk\/assets\/downloads\/standard-tube-map.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1009 \" src=\"http:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/files\/2012\/07\/tube_map.gif\" alt=\"\" width=\"513\" height=\"328\" \/><\/a><figcaption id=\"caption-attachment-1009\" class=\"wp-caption-text\">A tube map is invaluable, until you step outside of the tube. Source: http:\/\/www.tfl.gov.uk\/<\/figcaption><\/figure>\nWhile maps are still the dominant medium for sharing geographic intelligence, their usefulness has become strained as the world around us continues to increase in complexity. Enter geospatial technologies, which give us exciting new ways of abstracting and interacting with geography, allowing us to step outside of the limiting paradigm of a map.<br \/>\nWith GIS we are not simply replacing paper-and-ink-based maps with maps on computer screens, but we are evolving and extending the definition of what \u201cmaps\u201d are and how we use and interact with them. <a href=\"http:\/\/www.arcgis.com\/about\/\">At our fingertips<\/a> we have both vast collections of data describing our world at tremendous levels of detail, and the tools to quickly and easily create a virtually limitless number of custom \u201cmaps\u201d for a multitude of purposes. The screens of our computers, smart phones, and tablets become windows in to the wonderful world of geography, giving us access to the real-world platform beneath our feet. This concept of geography as a platform is creating a revolution in how we understand our world and plan for the future, all while avoiding the \u201cparadox of the complete map\u201d that Lewis Carroll so eloquently described back in 1893.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[10862],"tags":[160632],"class_list":["post-1006","insider","type-insider","status-publish","format-standard","hentry","category-esri","tag-maps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thinking Outside the Map<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/insider\/thinking-outside-the-map\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking Outside the Map\" \/>\n<meta property=\"og:description\" content=\"\u201cThat\u2019s another thing we\u2019ve learned from your Nation,\u201d said Mein Herr, \u201cmap-making. 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