{"id":1138,"date":"2012-08-10T09:13:43","date_gmt":"2012-08-10T16:13:43","guid":{"rendered":"http:\/\/www.esri.com\/about\/newsroom\/insider\/?p=1138"},"modified":"2012-08-10T09:13:43","modified_gmt":"2012-08-10T16:13:43","slug":"geography-as-a-platform","status":"publish","type":"insider","link":"https:\/\/www.esri.com\/about\/newsroom\/insider\/geography-as-a-platform","title":{"rendered":"Geography as a Platform"},"content":{"rendered":"<p><em>Following are a few notes from my talk at the 2012 Esri User Conference. You can watch the complete video <a href=\"http:\/\/videoembed.esri.com\/iframe\/1601\/000000\/width\/960\/0\/00:00:00\">here<\/a>.<br \/>\n<\/em><br \/>\nGeography is our platform for understanding the world.  GIS is making geography come alive. GIS condenses down all of our data, our information, our knowledge, and our science into a kind of language that we can easily understand: maps.<br \/>\nMaps help us <em>integrate<\/em> and <em>apply<\/em> our knowledge. Maps also tell stories\u2014stories about almost everything in our world. We need to harness the power of maps to design the future and create better outcomes.<br \/>\nI&#8217;m very confident that we can do this. One reason is that GIS itself is advancing; it&#8217;s getting more powerful and it\u2019s getting easier to use. It&#8217;s evolving with lots of new capabilities. It&#8217;s moving to the cloud and becoming more pervasive. GIS has evolved mapping to a new level, creating geography as a platform.<br \/>\n<strong><!--more--><br \/>\nA New Platform<\/strong><br \/>\nThis new platform allows geographic knowledge to be pervasive, connecting traditional GIS with the whole new world of apps and devices. This will enable the sharing of GIS knowledge with everyone.<br \/>\nAt the same time, GIS is leveraging many other trends, widespread measurement, big data, pervasive computing, cloud computing, software as a service (SaaS) computing, device computing, apps, and the whole world of science itself.<\/p>\n<p style=\"text-align: center;\"><em><a href=\"http:\/\/videoembed.esri.com\/iframe\/1601\/000000\/width\/960\/0\/00:00:00\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1153\" src=\"http:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/files\/2012\/08\/this.jpg\" alt=\"Geography is a platform for understanding our world: Jack Dangermond at the 2012 Esri User Conference.  \" width=\"500\" height=\"333\" \/><\/a>Geography is our platform for understanding our world. Watch<br \/>\nmy opening talk from the 2012 Esri User Conference <a href=\"http:\/\/videoembed.esri.com\/iframe\/1601\/000000\/width\/960\/0\/00:00:00\">here<\/a>.<\/em><\/p>\n<p>The convergence of GIS with these trends will support the vision of\u2014geography as a platform\u2014empowering us to re-imagine our world and integrate geographic knowledge into everything we do.<br \/>\nCloud GIS integrates all types of geographic information\u2014maps, data, imagery, social media, crowdsourced information, and sensor networks, and much more. As we continue to \u201cwire up\u201d the world, we can make this information accessible and actionable.<br \/>\nCloud GIS enables ubiquitous access to geographic knowledge; it integrates the traditional work of geospatial professionals with a whole new pervasive world of apps. It takes what has been a relatively scarce commodity\u2014geographic knowledge\u2014and makes it abundant.  And web maps provide a medium for integration and understanding, making this information widely accessible in simple forms. This widespread, easy access to geographic knowledge is what we mean by providing geography as a platform for understanding.<br \/>\n<strong><br \/>\nEnabling the Platform<\/strong><br \/>\nThe sharing of geospatial knowledge will create the content for \u201cgeography as a platform.\u201d This will open our world and create a new level of understanding. As more organizations embrace this new pattern, and adopt a culture of collaboration and sharing, the GIS community will benefit greatly. They will be able to do their work better and extend the role of GIS in our organizations.<br \/>\nOur work at Esri is about enabling our users to do their important work. Our focus is on developing and supporting a robust technology platform that supports a wide variety of applications. We take that responsibility very seriously. I want to thank you for entrusting us to do that.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[275982],"tags":[163382,170502,165252,241,172412],"class_list":["post-1138","insider","type-insider","status-publish","format-standard","hentry","category-vision","tag-arcgis-online","tag-cloud","tag-geography","tag-gis","tag-jack-dangermond"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Geography as a Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/insider\/geography-as-a-platform\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geography as a Platform\" \/>\n<meta property=\"og:description\" content=\"Following are a few notes from my talk at the 2012 Esri User Conference. 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