{"id":187752,"date":"2016-02-26T09:03:11","date_gmt":"2016-02-26T17:03:11","guid":{"rendered":"http:\/\/www.esri.com\/?p=6561"},"modified":"2016-02-26T09:03:11","modified_gmt":"2016-02-26T17:03:11","slug":"the-aha-moment-turning-geographic-information-into-insights","status":"publish","type":"insider","link":"https:\/\/www.esri.com\/about\/newsroom\/insider\/the-aha-moment-turning-geographic-information-into-insights","title":{"rendered":"The Aha! Moment\u2014Turning Geographic Information into Insights"},"content":{"rendered":"

Geography is the basis of everything that happens, and using Insights for ArcGIS we can turn geography into something much more meaningful.<\/em><\/strong>
\nGeography is the foundation of GIS. It\u2019s the \u201cwhere\u201d in the chemistry of \u201cwhere, why, and how.\u201d GIS turns geography into something much more meaningful. It enables us to transform location into geographic understanding. We can learn where things happen, and more importantly, why. By using GIS analysis we can turn \u201cI know where\u201d into \u201cI know why\u201d or \u201cI understand.\u201d In other words, we can turn geographic information into insight<\/em>.
\nWith that in mind, the announcement of a new application experience called Insights for ArcGIS at the recent Federal GIS Conference just might mark a milestone in the evolution of GIS.
\nIn a similar fashion, Insights for ArcGIS represents not just an evolutionary step, but perhaps a revolutionary one. It empowers anyone to explore location-based data by applying interactive analysis to glean not only understanding, but insight<\/em>. The proverbial aha! moment in true understanding.
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Jack Dangermond unveils Insights for ArcGIS at the opening plenary of the 2016 Esri Federal GIS Conference.<\/figcaption><\/figure>\nAt the 2016 Esri Federal GIS Conference, Jack Dangermond unveiled Insights for ArcGIS. Insights is the newest addition to the ArcGIS Platform, and a new experience that enables interactive analysis with your data, no matter the source, in a geographic context. <\/strong>
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\nInsights using your Enterprise Data<\/strong>
\nEnterprise data like that found in data warehouses and geodatabases, unfortunately, often sits in silos. It\u2019s underutilized and very difficult to analyze all at once. These data often present challenges that may surface with respect to performance (queries taking too long), usability (complicated tools), or accessibility (disparate data sources). A unique aspect of Insights for ArcGIS is that it integrates enterprise data. From the back-end system to the user experience, Insights is designed to solve these problems and allow users to actualize the potential in their enterprise data.
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\nIntegration of Multiple Data Sources<\/strong>
\nThe power of Insights for ArcGIS comes from its ability to integrate a variety of data sources for your analysis, even if that data does not naturally have geographic context. Insights integrates and allows analysis on the following types of data<\/p>\n