{"id":3981,"date":"2014-12-17T07:36:36","date_gmt":"2014-12-17T15:36:36","guid":{"rendered":"http:\/\/www.esri.com\/about\/newsroom\/insider\/?p=3981"},"modified":"2014-12-17T07:36:36","modified_gmt":"2014-12-17T15:36:36","slug":"selfies-more-than-just-photos","status":"publish","type":"insider","link":"https:\/\/www.esri.com\/about\/newsroom\/insider\/selfies-more-than-just-photos","title":{"rendered":"Selfies: More than Just Photos"},"content":{"rendered":"<p><strong><em>Singles who can afford to spend on themselves have become a formidable consumer market.<\/em><\/strong><br \/>\nIn 2013, Oxford Dictionaries announced that <a href=\"http:\/\/en.wikipedia.org\/wiki\/Selfie\" target=\"_blank\"><em>selfie<\/em><\/a>, defined as \u201ca photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website,\u201d was their <a href=\"http:\/\/blog.oxforddictionaries.com\/2013\/11\/word-of-the-year-2013-winner\/\" target=\"_blank\">Word of the Year<\/a>.<br \/>\nBut there\u2019s another definition.  Economist <a href=\"http:\/\/www.yardeni.com\/eybiography.aspx\">Edward Yardeni<\/a> uses \u201cselfies\u201d to describe singles who can spend on themselves or save for later because they\u2019re not supporting a family, saving for college, or paying off a mortgage. William Frey of the Brookings Institute states in the <a href=\"http:\/\/www.frey-demographer.org\/reports\/R-2002-5_CityFamiliesSuburbanSingles.pdf\" target=\"_blank\"><em>City Families; Suburban Singles<\/em><\/a> report, \u201cMore than 80 percent of nonfamily households are single persons living alone; of these, more than one-third are 65 years and older.\u201d More than 125 million people are single in the US; more than half of all US adults are unmarried. From <a href=\"http:\/\/www.esri.com\/about\/newsroom\/insider\/2012\/12\/13\/todays-seniors-one-demographic-group-or-many\/\">seniors<\/a> to <a href=\"http:\/\/www.esri.com\/about\/newsroom\/insider\/2014\/10\/31\/demystifying-millennials\/\">Millennials<\/a>, selfies are found in every age, race, and income group.<!--more--><br \/>\nReasons vary for being single. Young people burdened by student loans are postponing marriage and family to concentrate on their careers and pay off debt. Others are divorced singles, or seniors who may be newly single after the death of a spouse. For a large number of people who have never married, wedded bliss is not a goal. A survey by the Pew Research Center cites that a record number of Americans\u2014in 2012, 20 percent of adults age 25 and older\u2014have never married. These folks are quite content with the single life.<br \/>\n<figure id=\"attachment_3983\" aria-describedby=\"caption-attachment-3983\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3983\" src=\"http:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/files\/2014\/12\/1-Person-HHs1.jpg\" alt=\"\" width=\"600\" height=\"463\" \/><figcaption id=\"caption-attachment-3983\" class=\"wp-caption-text\">Younger selfies are found in densely populated urban areas, senior selfies are in many communities, and others are scattered across nearly every state. This map of the United States by County shows the locations of one-person households.<\/figcaption><\/figure>\nSelfies are a formidable consumer market. The US <a href=\"http:\/\/www.bls.gov\/\" target=\"_blank\">Bureau of Labor Statistics<\/a> estimates that they spend approximately $2 trillion on goods and services a year. Marketers are challenged to reach selfies because their demographics and interests are so scattered\u2014one message definitely does not fit all.<br \/>\nFor example, food companies are attracting selfies with smaller portions, prepared meals, and other convenience foods. Because many Millennials snack during the day or eat out instead of sitting down to meals, companies have packaged \u201con the go\u201d foods. More affluent selfies eat out frequently and grocery shop only for essentials.<br \/>\nBecause many selfies rent, major appliances and home improvement items don\u2019t have much appeal to them; however, they will spring for fancy coffeemakers and floor cleaners. Electronics are always a major necessity for younger selfies who don\u2019t mind spending for the latest upgrades.<br \/>\nAdventurous selfies who want to travel can find a wide variety of options. Travel, resort, and hotel companies are targeting selfies with themed cruises, destinations, and travel packages designed for all ages.<br \/>\nWhere can you find information about single Americans or \u201cselfies\u201d? Available at multiple geographies in maps, reports, online, and in software, <a href=\"http:\/\/www.esri.com\/data\/esri_data\" target=\"_blank\">Esri Demographics<\/a> contains variables such as age, income, race, ethnicity, and much more.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[10862],"tags":[],"class_list":["post-3981","insider","type-insider","status-publish","format-standard","hentry","category-esri"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selfies: More than Just Photos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/insider\/selfies-more-than-just-photos\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selfies: More than Just Photos\" \/>\n<meta property=\"og:description\" content=\"Singles who can afford to spend on themselves have become a formidable consumer market. 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