{"id":4816,"date":"2015-04-13T07:56:09","date_gmt":"2015-04-13T14:56:09","guid":{"rendered":"http:\/\/www.esri.com\/about\/newsroom\/insider\/?p=4816"},"modified":"2015-04-13T07:56:09","modified_gmt":"2015-04-13T14:56:09","slug":"local-global-real-estate-success","status":"publish","type":"insider","link":"https:\/\/www.esri.com\/about\/newsroom\/insider\/local-global-real-estate-success","title":{"rendered":"Local + Global = Real Estate Success"},"content":{"rendered":"

A collection of data, maps, and apps powered by ArcGIS Online is one broker\u2019s not-so-secret key to success. <\/em><\/strong>
\nJohn Schultz is a commercial real estate broker in Baltimore, Maryland. With a drive to help retailers continually find their next location, John juggles a lot in any given day: site reviews, lease negotiations, market tours, and much more. And he works in multiple markets, with multiple clients. He\u2019s also a strong family man who\u2019s committed to making time for his wife and two kids.
\nHow does he keep up? He works smart.
\n

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John Schultz, a partner at MacKenzie commercial Real Estate Services, knows maps make smart business colleagues.<\/figcaption><\/figure>\nBehind every successful deal is Mack.Maps<\/strong>
\nLike most brokers in the fast-paced world of commercial real estate, John begins his day with a cup of coffee in one hand and an iPhone in the other. This is how he manages the high-paced flow of communication. And one of the things he relies on every day is Mack.Maps, a collection of data, maps, and apps powered by ArcGIS Online<\/a>. It\u2019s one of John\u2019s not-so-secret keys to success.
\nDeployed and maintained by Esri partner Datastory Consulting<\/a>, Mack.Maps helps MacKenzie\u2019s 40+ brokers who work out of one of five offices located across Maryland work more efficiently. Through a collaborative collection of secure, web-based maps, John and his team can understand local market dynamics and uncover often-hidden opportunities to find the best sites for clients.
\n
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Mack.Maps provides a detailed view of the state of opportunities and all the factors that retailers need to address to find the best site.<\/figcaption><\/figure>\nIn the past few years, John has climbed the ranks of MacKenzie Commercial Real Estate Services<\/a> because of his tremendous success as a broker. As a partner in the firm, he now represents preferred CVS developer J.C. Bar Properties, and he\u2019s brokered deals for GNC, Comfort Corp \/ Sleep Number, Taco Bell, and Royal Farms (a leading convenience store in the Mid-Atlantic market).
\nLast year, Planet Fitness recognized John as a \u201cTop Broker\u201d at the ICSC<\/a> conference in Las Vegas for helping multiple franchisees open stores across Maryland, Virginia, Tennessee, and Florida. And in the fall of 2014, John and his partner John Harrington were asked by Starbucks to lead the coffee giant\u2019s site selection efforts in the metro Baltimore and Southern Delaware markets.
\n
\nWhy does a successful company with a real estate department need a broker?<\/strong>
\nJohn\u2019s capture of Starbucks business is interesting for this reason: Starbucks\u2014well known for its dominance in the retail market\u2014has one of the most robust ArcGIS<\/a> platforms in the world. In fact, their multi-faceted implementation<\/a> of ArcGIS was featured at the 2014 Esri User Conference<\/a> on the plenary stage. At the heart of this well-oiled machine is Starbucks\u2019 real estate team.
\n
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To identify new store locations, Starbucks relies on GIS and some insightful local knowledge.<\/figcaption><\/figure>\nSo why does Starbucks even need a local real estate broker? I asked Matt Felton, president of Datastory Consulting this question. Here is what he told me: \u201cWhy? Because every new store is a local decision that relies on a broker with local knowledge. Starbucks may know that there\u2019s opportunity for a new store in a particular ZIP code, but John can show them specifically what locations make the most sense.\u201d
\n
\nFinding the next hot spot thanks to hyper-local data<\/strong>
\nMack.Maps helps John capture and share that local knowledge by tapping into hyper-local data such as parcel ownership, traffic counts, zoning, and planned development. Because both parties speak \u201cArcGIS\u201d, they can communicate faster through the common language of maps.
\nThere\u2019s no denying that John is a real estate rock star. He was MacKenzie\u2019s top producer in 2014, and he\u2019s not shy about admitting that a large part of his success is because of his \u201ctenant rep map\u201d that gives him ready access to local knowledge in Maryland, Tennessee, Florida, and anywhere else he\u2019s doing business.
\nJohn\u2019s story illustrates how big corporations like Starbucks can work with local businesses, like MacKenzie, to prosper together and create better communities.
\nAnd let\u2019s face it, who doesn\u2019t want a great coffee store, perfectly located in their neighborhood?<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[275862],"tags":[],"class_list":["post-4816","insider","type-insider","status-publish","format-standard","hentry","category-industry-focus"],"acf":[],"yoast_head":"\nLocal + Global = Real Estate Success<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/insider\/local-global-real-estate-success\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local + Global = Real Estate Success\" \/>\n<meta property=\"og:description\" content=\"A collection of data, maps, and apps powered by ArcGIS Online is one broker\u2019s not-so-secret key to success. 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